Last updated: September 2026
Global rank: Worldwide · 2026-09
#14,697
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
2.3M
per month, estimated
Keywords
41.1K
ranking in Google
Organic share
100%
2.3M organic visits
LLMS.txt
Published
130 lines AI engines can read
You're seeing the free preview of k12.com
k12.com Company Profile
K12 runs full-time online schools and supplemental programs for students in kindergarten through twelfth grade. Families get a complete curriculum, live teacher support, and the flexibility to learn from home without giving up structure. The approach mixes self-paced lessons with real-time classes so students who need more time can take it while others move ahead. School districts partner with them to launch virtual…
Founded in 2000 (about 26 years ago), K12 is based in Herndon, United States. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Education & Training, with further tags for K-12 Education, Online Learning and EdTech. Its tagline reads: "Online schooling built around how kids actually learn".
- Sector
- Education & Training
- Headquarters
- Herndon, United States
- Founded
- 2000
- Employees
- 5001-10000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
k12.com Web Traffic Statistics
Key findings
- K12 (Education & Training) is ranked #14,697 worldwide in our September 2026 domain ranking, inside the top 100,000, up 473 places from #15,170 in August 2026.
- It is estimated to receive about 2.3 million visits a month from search, 100% of it organic, across 41,100 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 130 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #14,697 | ▲ 473 |
| August 2026 | #15,170 | ▲ 9,190 |
| July 2026 | #24,360 | ▼ 976 |
| June 2026 | #23,384 | — |
| May 2026 | #23,384 | ▼ 12,308 |
| April 2026 | #11,076 | ▲ 8 |
| March 2026 | #11,084 | ▼ 153 |
| February 2026 | #10,931 | — |
What this company does
K12 runs full-time online schools and supplemental programs for students in kindergarten through twelfth grade. Families get a complete curriculum, live teacher support, and the flexibility to learn from home without giving up structure. The approach mixes self-paced lessons with real-time classes so students who need more time can take it while others move ahead. School districts partner with them to launch virtual…
k12.com Traffic and Visitor Engagement
Search engines send k12.com an estimated 2.3 million visits a month. Effectively all of it is organic — about 2.3 million visits from unpaid results. Paid search contributes only about 19 visits a month. Spread across 41,100 ranking keywords, that averages roughly 55 organic visits per keyword.
Monthly visits
2.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.3M
100% of all traffic
Paid visits
19
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
k12.com AI Visibility
k12.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
k12.com LLMS.txt
The llms.txt on k12.com runs to 130 lines (7,400 characters) across 12 sections, last generated in September 2026. It introduces the site as "k12.com". It tells AI engines the business works in K-12 Education, Online Learning and EdTech. It describes 3 products, including K12 Online School, K12 Homeschool and Stride Career Prep. The audience it names is Families seeking online education, aged K-12 (United States). Technologies it mentions include LMS platforms, video conferencing and assessment engines. The keywords it claims start with "online school", "k12 education", "virtual learning" and "homeschool curriculum".
Status
Published
AI engines can read it
Lines
130
In the file
Size
7.4K
Characters
Sections
12
Updated Sep 2, 2026
What the file says
# k12.com ## About K12 runs full-time online schools and supplemental programs for students in kindergarten through twelfth grade. Families get a complete curriculum, live teacher support, and the flexibility to learn from home without giving up structure. The approach mixes self-paced lessons with real-time classes so students who need more time can take it while others move ahead. School districts partner with them to launch virtual academies that serve kids who do better outside traditional classrooms. Parents appreciate the daily progress tracking and the way lessons adapt when a child struggles with a concept. Teachers get tools that let them focus on coaching instead of just delivering the same lecture to thirty kids at once. The platform covers core subjects plus electives like coding, art, and world languages. Over the years they have expanded into career and technical education tracks that prepare older students for jobs right after graduation. Everything runs on a mix of proprietary content and third-party tools that keep the experience consistent across grade levels. The company started with the idea that not every student fits the same mold, and that belief still drives how they build new courses. They work with public funding in many states so the programs stay free for eligible families. Data from assessments feeds back into the system to flag when extra help is
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- K12 Online SchoolContact for pricing
- K12 HomeschoolContact for pricing
- Stride Career PrepContact for pricing
Competitors it names
Audience it targets
Families seeking online education · K-12 · United States
Company type
Private
k12.com Organic Keywords
Google lists k12.com for about 41,100 keywords, which together bring an estimated 2.3 million organic visits a month.
Ranking keywords
41.1K
Found in Google for this domain
Visits they bring
2.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
k12.com Competitors and Alternatives
K12's company profile names connectionsacademy.com, edmentum.com, time4learning.com and abcya.com as competitors. Its own llms.txt adds prodigygame.com and ixl.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nationalinterest.org, rocket-cdn-eu.com, 64.in-addr.arpa and versatel.de.
k12.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
k12.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for k12.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
k12.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to k12.com
Neighbours of #14,697 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. k12.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.