Last updated: August 2026
Global rank: Worldwide · 2026-08
#4,917
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1.1M
per month, estimated
Keywords
312.7K
ranking in Google
Organic share
100%
1.1M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of iherb.com
iherb.com Web Traffic Statistics
Key findings
- iHerb (Health & Wellness) is ranked #4,917 worldwide in our August 2026 domain ranking, inside the top 10,000, up 274 places from #5,191 in July 2026.
- It is estimated to receive about 1.1 million visits a month from search, 100% of it organic, across 312,700 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 137 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #4,917 | ▲ 274 |
| July 2026 | #5,191 | ▼ 324 |
| June 2026 | #4,867 | — |
| May 2026 | #4,867 | ▼ 607 |
| April 2026 | #4,260 | ▲ 863 |
| March 2026 | #5,123 | ▲ 440 |
| February 2026 | #5,563 | — |
What this company does
iHerb runs an online store that carries vitamins, dietary supplements, personal care items, groceries, and other products aimed at daily health and wellness. Shoppers can select from many different brands and formulas, place orders through the website, and have items shipped to their homes. The platform handles everything from basic multivitamins to more specialized items like herbal extracts or sports nutrition, giv…
Our read on the site
The SEO health of iHerb.com is critically compromised due to missing essential on-page elements such as title, meta description, and header tags. Additionally, technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon further hinder its search engine visibility and user experie…
iherb.com Traffic and Visitor Engagement
Search engines send iherb.com an estimated 1.1 million visits a month. Effectively all of it is organic — about 1.1 million visits from unpaid results. Paid search contributes only about 855 visits a month. Spread across 312,700 ranking keywords, that averages roughly 3.5 organic visits per keyword.
Monthly visits
1.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.1M
100% of all traffic
Paid visits
855
0.08% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
iherb.com AI Visibility
iherb.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
iherb.com LLMS.txt
The llms.txt on iherb.com runs to 137 lines (5,242 characters) across 12 sections, last generated in April 2026. It introduces the site as "iHerb - Health and Wellness Products". It tells AI engines the business works in Health & Wellness, E-commerce and Retail. It describes 3 products, including Vitamins, Natural Health Products and Supplements. The audience it names is Health-conscious individuals, Families, Fitness enthusiasts, aged 18-65 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "health and wellness products", "vitamins", "natural health products" and "trusted brands".
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.2K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# iHerb - Health and Wellness Products ## About iHerb is a leading online retailer dedicated to making health and wellness accessible to everyone. Founded in 1996, the company offers over 50,000 top-rated health and wellness products from trusted brands. With a focus on providing the best value through weekly deals, fast shipping, and customer rewards, iHerb serves customers globally, ensuring they have access to the highest quality natural health products. **Areas of Work:** Health & Wellness, E-commerce, Retail ## Things to Remember - **Website:** https://iherb.com - **Address:** Pasadena, California, United States - **Contact:** [email protected] - **Phone:** +1-626-795-7777 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Vitamins** (Contact for pricing): A wide range of vitamins to support overall health. - **Natural Health Products** (Contact for pricing): Organic and natural products for a healthier lifestyle. - **Supplements** (Contact for pricing): High-quality supplements for various health needs. ## Services ## Keywords health and wellness products, vitamins, natural health products, trusted brands, customer rewards, best value supplements, discount health products, iHerb shipping options, organic vitam
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- VitaminsContact for pricing
- Natural Health ProductsContact for pricing
- SupplementsContact for pricing
Competitors it names
Audience it targets
Health-conscious individuals, Families, Fitness enthusiasts · 18-65 · Global
Company type
Private · actively hiring
iherb.com Organic Keywords
Google lists iherb.com for about 312,700 keywords, which together bring an estimated 1.1 million organic visits a month.
Ranking keywords
312.7K
Found in Google for this domain
Visits they bring
1.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
iherb.com SEO Audit
The latest technical audit of iherb.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighCreate a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
iherb.com Competitors and Alternatives
iHerb's company profile names vitacost.com, swansonvitamins.com and amazon.com as competitors. Its own llms.txt adds puritan.com and bodybuilding.com. Outside its market, the domains ranked closest to it in our worldwide ranking are alexa.com, lesoir.be, eleconomista.es and openxcdn.net.
iherb.com Company Profile
iHerb runs an online store that carries vitamins, dietary supplements, personal care items, groceries, and other products aimed at daily health and wellness. Shoppers can select from many different brands and formulas, place orders through the website, and have items shipped to their homes. The platform handles everything from basic multivitamins to more specialized items like herbal extracts or sports nutrition, giv…
Founded in 1996 (about 30 years ago), iHerb is based in Pasadena, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Raymond Meyers. Its profile files it under Health & Wellness, with further tags for E-commerce, Retail and B2C. Products on record for it: Vitamins, Supplements and Natural Health Products. Reported revenue is $200M (2022). Its tagline reads: "Vitamins, Supplements, Natural Health Products".
- Sector
- Health & Wellness
- Headquarters
- Pasadena, United States
- Founded
- 1996
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- Not Disclosed
- Founders
- Raymond Meyers
- Products
- Vitamins, Supplements, Natural Health Products
iherb.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
iherb.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for iherb.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to iherb.com
Neighbours of #4,917 in our worldwide ranking — each with its own report.
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