Last updated: April 2026
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home24.com Web Traffic Statistics
Key findings
- home24 operates in E-commerce.
- Its AI visibility score is 79 out of 100 (grade B), with a published llms.txt of 159 lines.
- Its last technical audit scored 82/100, with "Implement a Meta Description" the highest-priority fix.
What this company does
home24 runs an e-commerce site dedicated to home furniture and related products. Through their online store, users can select from a variety of items including seating, storage solutions, tables, and kitchenware. The platform handles everything from product presentation to order processing and shipping arrangements, allowing the company to operate without traditional retail outlets. This model supports a broad invent…
Our read on the site
The overall SEO health of home24.com presents several critical issues that need immediate attention, particularly in on-page optimization and technical aspects. While the site scores well in accessibility and best practices, the lack of a meta description and a robots.txt file, along with broken links, indicate signifi…
home24.com Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
home24.com AI Visibility
On our AI visibility scale home24.com earns 79 of 100 points, a grade B. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (12/20) and Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
61/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
home24.com LLMS.txt
The llms.txt on home24.com runs to 159 lines (5,687 characters) across 12 sections, last generated in April 2026. It introduces the site as "home24 - Online Furniture & Home Decor". It tells AI engines the business works in E-commerce, Retail and Furniture. It describes 5 products, with prices such as Sofas at From €299, Beds at From €199 and Home Decor at From €19. Services it lists include Home Delivery, Assembly Service and Returns & Exchanges. The audience it names is Homeowners, Young families, Urban dwellers, aged 25-54 (Europe). Technologies it mentions include React, JavaScript, HTTPS, Responsive Design and Google Analytics. The keywords it claims start with "online furniture", "home decor", "buy sofa online" and "bedding sets". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
159
In the file
Size
5.7K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# home24 - Online Furniture & Home Decor ## About home24 is a leading online furniture and home decor retailer offering a wide range of products to enhance living spaces across Europe. The company provides a seamless shopping experience via its user-friendly website and mobile app, focusing on quality, affordability, and sustainability. Customers can choose from stylish furnishings while making environmentally conscious decisions. **Areas of Work:** E-commerce, Retail, Furniture ## Things to Remember - **Website:** https://home24.com - **Address:** Berlin, Germany - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Sofas** (From €299): Modern and comfortable sofas for living rooms in various styles and sizes - **Beds** (From €199): High-quality beds and bed frames with sustainable materials - **Home Decor** (From €19): Decorative items including cushions, rugs, and wall art - **Lighting** (From €49): Stylish lamps and lighting solutions for every room - **Bedding** (From €39): Comfortable bedding sets and linens ## Services - **Home Delivery** (Free over €49): Fast and reliable delivery across Europe - **Assembly Service** (From €49): Professional furniture assemb
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SofasFrom €299
- BedsFrom €199
- Home DecorFrom €19
- LightingFrom €49
- BeddingFrom €39
Services it tells AI about
- Home DeliveryFree over €49
- Assembly ServiceFrom €49
- Returns & ExchangesFree
Competitors it names
Audience it targets
Homeowners, Young families, Urban dwellers · 25-54 · Europe
Company type
Public · actively hiring
home24.com SEO Audit
The latest technical audit of home24.com scored 82 out of 100 overall. SEO is its weakest area at 61, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Meta Description
- HighCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
- HighAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
home24.com Competitors and Alternatives
home24's company profile names wayfair.com, ikea.com and overstock.com as competitors. Its own llms.txt adds westelm.com and cb2.com.
home24.com Company Profile
home24 runs an e-commerce site dedicated to home furniture and related products. Through their online store, users can select from a variety of items including seating, storage solutions, tables, and kitchenware. The platform handles everything from product presentation to order processing and shipping arrangements, allowing the company to operate without traditional retail outlets. This model supports a broad invent…
home24 was founded in 2012, about 14 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as between 501 and 1,000 employees. It was founded by Marc Appelhoff. Its profile files it under E-commerce, with further tags for Retail, Furniture and B2C. Products on record for it: Furniture, Home Decor, Lighting and Bedding. Reported revenue is $200M (2022), and total funding is listed at $150M. Its tagline reads: "Investor Relations".
- Sector
- E-commerce
- Headquarters
- Berlin, Germany
- Founded
- 2012
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- $150M
- Founders
- Marc Appelhoff
- Products
- Furniture, Home Decor, Lighting, Bedding
home24.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
home24.com Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
home24.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for home24.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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