Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#31,724
AI visibility: Grade A+
95
SEO health: Latest audit
86
Visits
1.3M
per month, estimated
Keywords
93.7K
ranking in Google
Organic share
100%
1.3M organic visits
LLMS.txt
Published
145 lines AI engines can read
You're seeing the free preview of guns.com
A snapshot of how guns.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Guns.com started as a straightforward way for people to buy and sell firearms online without the usual headaches of local shops or classifieds. The platform connects buyers with licensed dealers across the country and shows actual stock that is ready to ship or transfer. Over time it grew into a full marketplace where users can browse handguns, rifles, shotguns and accessories all in one place. Sellers get tools to l…
Our read on the site
The overall SEO health of guns.com is strong, with a good performance score of 75 and an SEO score of 92. However, there are several areas for improvement, particularly in content gaps and on-page optimization, which could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
145
In the file
Size
8.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
93.7K
Found in Google for this domain
Visits they bring
1.3M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Guns.com started as a straightforward way for people to buy and sell firearms online without the usual headaches of local shops or classifieds. The platform connects buyers with licensed dealers across the country and shows actual stock that is ready to ship or transfer. Over time it grew into a full marketplace where users can browse handguns, rifles, shotguns and accessories all in one place. Sellers get tools to l…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for guns.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #31,724 in our worldwide ranking — each with its own report.
You are looking at one domain. guns.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Jun 4, 2026
# Guns.com - Buy and Sell Firearms Online ## About Guns.com started as a straightforward way for people to buy and sell firearms online without the usual headaches of local shops or classifieds. The platform connects buyers with licensed dealers across the country and shows actual stock that is ready to ship or transfer. Over time it grew into a full marketplace where users can browse handguns, rifles, shotguns and accessories all in one place. Sellers get tools to list products, manage transfers and reach serious buyers instead of tire-kickers. The site focuses on compliance so every transaction routes through proper background checks and FFL dealers. Customers like the clean search filters that let them sort by caliber, price, brand or condition without digging through endless forums. Gun owners who want something specific often check here first because the listings update in real time from actual stores. The company keeps things simple with clear photos, honest descriptions and no hidden fees on most purchases. New shooters appreciate the educational articles that explain basic safety and transfer steps before they buy. Repeat customers come back for the reliable customer service that actually answers questions about paperwork and shipping. The marketplace model means private sellers and big retailers both have space on the same site. Inventory ranges from budget options to
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Firearm enthusiasts and licensed buyers · 21-65 · United States
Company type
Private