Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#28,766
AI visibility: Grade A+
90
SEO health: Latest audit
75
Visits
318.2K
per month, estimated
Keywords
23.1K
ranking in Google
Organic share
100%
318.2K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of greatplacetowork.com
A snapshot of how greatplacetowork.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. They pioneered the concept of certifying companies based on validated employee feedback, helping organizations understand what makes them truly great places to work. Over the years, they've surveyed millions of employees worldwide, powering the most prestigious workplace lists like the Fortune 100 Best Companies to Work Fo…
Our read on the site
The overall SEO health of greatplacetowork.com is moderate, with a strong SEO score of 92 but a low performance score of 48. Key areas for improvement include on-page optimization, technical enhancements, and addressing content gaps to better compete in the market.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
318.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
318.2K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
167
In the file
Size
9.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
23.1K
Found in Google for this domain
Visits they bring
318.2K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. They pioneered the concept of certifying companies based on validated employee feedback, helping organizations understand what makes them truly great places to work. Over the years, they've surveyed millions of employees worldwide, powering the most prestigious workplace lists like the Fortune 100 Best Companies to Work Fo…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for greatplacetowork.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #28,766 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated May 1, 2026
# Great Place to Work ## About Great Place to Work stands as the gold standard for evaluating and certifying exceptional workplaces around the globe. Since its inception, the organization has been dedicated to transforming company cultures by leveraging employee feedback through proprietary surveys and analytics. They don't just hand out awards; everything is backed by rigorous data from millions of responses, ensuring authenticity in their recognitions. Businesses of all sizes, from tech startups to massive corporations, seek their certification to signal a commitment to trust and high performance. Their tools help pinpoint strengths and gaps in leadership, perks, and daily experiences. In today's hybrid work era, they've adapted with insights on remote team dynamics and inclusivity. HR teams appreciate the benchmarking against peers worldwide. Leaders gain strategies to boost retention amid talent shortages. The ripple effect? Happier employees drive innovation and profits. They've powered iconic lists like Fortune's Best Companies for decades. Global reach spans over 60 countries, tailoring advice to local nuances. Consulting arms provide hands-on guidance for culture overhauls. Annual trend reports keep everyone ahead of the curve. Diversity metrics are integral, promoting fairer environments. Employees love validating their voices matter. Investors see certified firms as
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
HR Professionals, Executives · 25-55 · Global
Company type
Private