Last updated: May 2026

May 2026

global.oup.com — May 2026 traffic, keywords & AI visibility

Oxford University PressEducation & Training

Global rank: Worldwide

Not ranked

AI visibility: Grade A+

95

SEO health: Latest audit

83

Visits

—

per month, estimated

Keywords

—

ranking in Google

Organic share

—

of all search traffic

LLMS.txt

Published

81 lines AI engines can read

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global.oup.com Web Traffic Statistics

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Key findings

  • Oxford University Press operates in education & training.
  • Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 81 lines.
  • Its last technical audit scored 83/100, with "Implement H1 Tags Across All Pages" the highest-priority fix.

What this company does

Oxford University Press stands as the largest and one of the oldest university presses globally, with roots tracing back to the 15th century. It publishes a vast array of scholarly works, textbooks, and research journals across humanities, sciences, medicine, and social sciences. The press serves academics, students, researchers, and professionals worldwide, providing essential resources for education and discovery.…

Our read on the site

The overall SEO health of global.oup.com is moderate, with strong accessibility and best practices scores but significant room for improvement in performance and on-page elements. Key issues include missing H1 tags, broken links, and images lacking alt attributes, which need immediate attention to enhance user experien…

Education & TrainingAcademic PublishingEducational ResourcesLanguage LearningAcademic JournalsUniversity Textbooks

global.oup.com AI Visibility

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On our AI visibility scale global.oup.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

95out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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global.oup.com LLMS.txt

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The llms.txt on global.oup.com runs to 81 lines (4,219 characters) across 12 sections, last generated in May 2026. It introduces the site as "Oxford University Press". It tells AI engines the business works in Academic Publishing, Educational Technology and Research Publishing. It describes 5 products, with prices such as University Textbooks at $50-$200 per book, Oxford English Dictionary Online at Subscription / $100/year and ELT Coursebooks at $20-$60 per book. Services it lists include Custom Publishing Solutions, Open Access Publishing, Digital Platform Licensing and Author Services. The audience it names is Students, Academics, Educators, Researchers, aged 5+ (Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Responsive Design and Content Management System. The keywords it claims start with "Oxford University Press", "OUP", "Oxford Press" and "academic publishing".

Status

Published

AI engines can read it

Lines

81

In the file

Size

4.2K

Characters

Sections

12

Updated May 12, 2026

What the file says

# Oxford University Press

## About
Oxford University Press, the publishing arm of the University of Oxford, leads in academic, educational, and research publishing worldwide. With over four centuries of history, it produces thousands of books, journals, and digital resources annually. OUP excels in humanities, social sciences, sciences, medicine, and English language teaching. They serve universities, schools, libraries, and individual learners globally. Digital innovations like online journals and learning platforms define their modern approach. Peer-reviewed content ensures unmatched reliability for scholars. OUP adapts to open access trends while upholding quality standards. Language resources empower non-native speakers everywhere. Their vast catalog shapes education from primary to postgraduate levels. Collaborations amplify reach and impact. OUP reinvests in Oxford's academic mission. They tackle publishing challenges with agility. Author support streamlines the path from manuscript to global audience. Subscriptions and licenses fuel institutional access. OUP's legacy blends tradition with cutting-edge tech. They foster knowledge exchange across borders. Educational tools engage modern learners effectively. Research outputs drive scientific progress. OUP remains indispensable to the global learning ecosystem. Their work endures as a pillar of intellectual advancement.

*

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Academic PublishingEducational TechnologyResearch Publishing

Keywords it claims

Oxford University PressOUPOxford Pressacademic publishingeducational resourceslanguage learningresearch materialsonline educationacademic journalsopen access publishing

Technologies

HTTPSrobots.txtsitemap.xmlResponsive DesignContent Management SystemSEO Optimization

Products it tells AI about

  • Oxford Academic JournalsInstitutional subscription / $XX/month
  • University Textbooks$50-$200 per book
  • Oxford English Dictionary OnlineSubscription / $100/year
  • ELT Coursebooks$20-$60 per book
  • Oxford Scholarship OnlineInstitutional access / Contact for pricing

Services it tells AI about

  • Custom Publishing SolutionsContact for pricing
  • Open Access PublishingVaries by journal
  • Digital Platform LicensingSubscription-based
  • Author ServicesIncluded in publishing
  • Translation and LocalizationProject-based

Competitors it names

https://www.cambridge.orghttps://www.springer.comhttps://www.wiley.comhttps://www.taylorandfrancis.comhttps://www.sagepub.comhttps://www.routledge.com

Audience it targets

Students, Academics, Educators, Researchers · 5+ · Global

Company type

Private

global.oup.com SEO Audit

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The latest technical audit of global.oup.com scored 83 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

83

Overall

92

SEO

Excellent

50

Performance

92

Accessibility

Excellent

Fix these first

  • CriticalImplement H1 Tags Across All Pages
  • HighFix Broken Links
  • HighAdd Alt Text to Images
  • CriticalOptimize Page Speed

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

global.oup.com Competitors and Alternatives

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Oxford University Press's company profile names https://www.cambridge.org, https://www.springer.com, https://www.wiley.com and https://www.taylorandfrancis.com as competitors. Its own llms.txt adds https://www.sagepub.com and https://www.routledge.com.

https://www.cambridge.org
https://www.springer.com
https://www.wiley.com
https://www.taylorandfrancis.com
https://www.sagepub.com
https://www.routledge.com

global.oup.com Company Profile

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Oxford University Press stands as the largest and one of the oldest university presses globally, with roots tracing back to the 15th century. It publishes a vast array of scholarly works, textbooks, and research journals across humanities, sciences, medicine, and social sciences. The press serves academics, students, researchers, and professionals worldwide, providing essential resources for education and discovery.…

Oxford University Press was founded in 1586, about 440 years ago, and is headquartered in Oxford, United Kingdom. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Education & Training, with further tags for Academic Publishing, Educational Resources and Language Learning. Products on record for it: Academic Journals, University Textbooks, English Language Teaching Materials and Reference Works. Reported revenue is $1.2B (2023). Its tagline reads: "The world's largest university press, advancing knowledge and learning".

Education & TrainingAcademic PublishingEducational ResourcesLanguage Learning
Sector
Education & Training
Headquarters
Oxford, United Kingdom
Founded
1586
Employees
5001-10000
Revenue
$1.2B (2023)
Funding
Not Disclosed
Products
Academic Journals, University Textbooks, English Language Teaching Materials, Reference Works

global.oup.com Traffic and Visitor Engagement

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Monthly visits

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—

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Organic visitsPaid visitsEstimated from search visibility

global.oup.com Traffic by Country

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global.oup.com Organic Keywords

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Estimated organic visits a month

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What it ranks for

Education & TrainingAcademic PublishingEducational ResourcesLanguage LearningAcademic JournalsUniversity TextbooksEnglish Language Teaching MaterialsReference Works

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