getdbt.com — September 2026 traffic, keywords & AI visibility

Search engines send getdbt.com an estimated 87,000 visits a month. Effectively all of it is organic — about 86,900 visits from unpaid results. Paid search contributes only about 10 visits a month. Spread across 7,580 ranking keywords, that averages roughly 11 organic visits per keyword.

getdbt.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

The llms.txt on getdbt.com runs to 75 lines (3,900 characters) across 12 sections, last generated in May 2026. It introduces the site as "dbt Labs". It tells AI engines the business works in Data Analytics, ETL Tools and Business Intelligence. It describes 3 products, with prices such as dbt Core at Free. Services it lists include dbt Cloud Enterprise and Professional Services. Technologies it mentions include SQL, Python and Git. The keywords it claims start with "dbt", "data transformation", "analytics" and "data modeling".

# dbt Labs

## About
dbt Labs builds the core tool that data teams rely on for transforming data inside their warehouses. Analysts and engineers use it to write modular SQL, test data quality, and document every model so downstream teams always know what they are looking at. The platform grew out of an open-source project that became the standard way teams handle analytics code. Companies run dbt in the cloud or on their own infrastructure depending on how much control they need. It connects directly to Snowflake, BigQuery, Redshift and Databricks so teams never have to move data out of the warehouse. Over the years the company added scheduling, CI checks, and team permissions that make it easier to manage larger projects. Most users start with the free open-source version and later move to the paid cloud service when they need collaboration features. The product focuses on the transformation step of the data pipeline rather than ingestion or visualization. That narrow focus has let the team build deep features around testing and documentation that other tools still lack. Data analysts who learn dbt often find their work becomes more like software engineering with version control and peer reviews. Larger enterprises use it to standardize how hundreds of analysts produce metrics across different business units. The company stays closely tied to its open-source community and rele

Google lists getdbt.com for about 7,580 keywords, which together bring an estimated 86,900 organic visits a month.

dbt Labs's company profile names snowflake.com, fivetran.com, airbyte.io and looker.com as competitors. Its own llms.txt adds airflow.apache.org, stitchdata.com and segment.com. Outside its market, the domains ranked closest to it in our worldwide ranking are obsec.us, riftskygames.com, airbuds.fm and massivemusicstore.com.

snowflake.com

fivetran.com

airbyte.io

looker.com

airflow.apache.org

stitchdata.com

segment.com