Last updated: September 2026
Global rank: Worldwide · 2026-09
#58,733
AI visibility: Grade A+
95
SEO health: Latest audit
91
Visits
1.4M
per month, estimated
Keywords
117.0K
ranking in Google
Organic share
100%
1.4M organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of fleetfeet.com
fleetfeet.com Company Profile
Fleet Feet operates a network of specialty running stores across the United States, focusing on high-quality running shoes, apparel, and accessories tailored to runners of all levels. They stand out with their in-store gait analysis and personalized shoe fitting services that help customers find the perfect pair to match their stride and needs. Beyond sales, Fleet Feet builds vibrant running communities through local…
Founded in 1976 (about 50 years ago), Fleet Feet is based in Carrboro, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, with further tags for Sporting Goods, Running Specialty and E-commerce. Products on record for it: Women's Running Shoes, Sports Bras, Running Apparel and Trail Running Shoes. Total funding on record is Bootstrapped. Its tagline reads: "The runner's best friend for premium shoes, gear, and expert advice".
- Sector
- Retail
- Headquarters
- Carrboro, United States
- Founded
- 1976
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Women's Running Shoes, Sports Bras, Running Apparel, Trail Running Shoes
fleetfeet.com Web Traffic Statistics
Key findings
- Fleet Feet (Retail) is ranked #58,733 worldwide in our September 2026 domain ranking, inside the top 100,000, down 7,412 places from #51,321 in August 2026.
- It is estimated to receive about 1.4 million visits a month from search, 100% of it organic, across 117,000 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 164 lines.
- Its last technical audit scored 91/100, with "Optimize Missing Alt Text for Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #58,733 | ▼ 7,412 |
| August 2026 | #51,321 | ▲ 4,363 |
| July 2026 | #55,684 | ▼ 11,474 |
| June 2026 | #44,210 | — |
| May 2026 | #44,210 | ▼ 6,074 |
| April 2026 | #38,136 | ▼ 1,321 |
| March 2026 | #36,815 | ▼ 2,454 |
| February 2026 | #34,361 | — |
What this company does
Fleet Feet operates a network of specialty running stores across the United States, focusing on high-quality running shoes, apparel, and accessories tailored to runners of all levels. They stand out with their in-store gait analysis and personalized shoe fitting services that help customers find the perfect pair to match their stride and needs. Beyond sales, Fleet Feet builds vibrant running communities through local…
Our read on the site
Fleet Feet has a strong SEO foundation with a high overall score of 91/100, indicating good performance and adherence to best practices. However, there are several areas for improvement, particularly in on-page SEO and content strategy, which could enhance visibility and user engagement.
fleetfeet.com Traffic and Visitor Engagement
Search engines send fleetfeet.com an estimated 1.4 million visits a month. Effectively all of it is organic — about 1.4 million visits from unpaid results. Paid search contributes only about 142 visits a month. Spread across 117,000 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
1.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4M
100% of all traffic
Paid visits
142
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fleetfeet.com AI Visibility
fleetfeet.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fleetfeet.com LLMS.txt
The llms.txt on fleetfeet.com runs to 164 lines (7,819 characters) across 12 sections, last generated in April 2026. It introduces the site as "Fleet Feet - Running Shoes, Apparel & Gear". It tells AI engines the business works in Sporting Goods Retail, Running Specialty, Fitness Apparel and E-commerce. It describes 5 products, with prices such as Women's Neutral Running Shoes at $120-$160, Sports Bras at $40-$70 and Trail Running Shoes at $130-$180. Services it lists include Gait Analysis & Shoe Fitting, Running Training Groups, Custom Orthotics and Race Event Hosting. The audience it names is Runners and fitness enthusiasts, aged 18-55 (USA). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Mobile Viewport and Google PageSpeed Insights Optimized. The keywords it claims start with "running shoes", "running apparel", "running gear" and "best running shoes".
Status
Published
AI engines can read it
Lines
164
In the file
Size
7.8K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Fleet Feet - Running Shoes, Apparel & Gear ## About Fleet Feet is America's go-to chain for running enthusiasts, with over 250 stores nationwide specializing in premium running shoes, apparel, and gear. They provide expert gait analysis and personalized fittings to ensure every runner gets shoes that fit like a glove and perform on any terrain. From road races to trail adventures, their selection covers neutral, stability, and cushioned options from brands like Brooks, Hoka, and Asics. Apparel ranges from moisture-wicking tees to high-support sports bras for women. Accessories like socks, watches, and hydration belts round out the offerings. Community is core—they run training groups, host races, and offer coaching. Online store mirrors in-store experience with detailed sizing guides and easy returns. Clearance sales and member perks keep prices competitive. Sustainability matters, with recycled-material products. Injury prevention tips via blog and staff advice help runners stay healthy. Winter and beginner gear addresses seasonal needs. Loyalty builds through events and discounts. Expansion focuses on high-running areas. Fleet Feet turns shopping into a lifestyle boost. **Areas of Work:** Sporting Goods Retail, Running Specialty, Fitness Apparel, E-commerce ## Things to Remember - **Website:** https://fleetfeet.com - **Address:** Carrboro, North Carolina, USA - **Contact
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's Neutral Running Shoes$120-$160
- Sports Bras$40-$70
- Trail Running Shoes$130-$180
- Running Socks$15-$25
- Hydration Packs$50-$100
Services it tells AI about
- Gait Analysis & Shoe FittingFree
- Running Training GroupsFree or low-cost
- Custom OrthoticsContact for pricing
- Race Event HostingVaries
- Gear ConsultationsFree
Competitors it names
Audience it targets
Runners and fitness enthusiasts · 18-55 · USA
Company type
Private
fleetfeet.com Organic Keywords
Google lists fleetfeet.com for about 117,000 keywords, which together bring an estimated 1.4 million organic visits a month.
Ranking keywords
117.0K
Found in Google for this domain
Visits they bring
1.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fleetfeet.com SEO Audit
The latest technical audit of fleetfeet.com scored 91 out of 100 overall. Accessibility is its weakest area at 86, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Fix these first
- HighOptimize Missing Alt Text for Images
- CriticalFix Broken Links
- MediumRevise Title Tags for Clarity
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fleetfeet.com Competitors and Alternatives
Fleet Feet's company profile names Runner's World, Hoka, New Balance and Nike as competitors. Its own llms.txt adds https://www.hokaoneone.com, https://www.adidas.com and https://www.underarmour.com. Outside its market, the domains ranked closest to it in our worldwide ranking are parcelpending.com, euroclear.com, snet.net and aimailhome.io.
fleetfeet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fleetfeet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fleetfeet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fleetfeet.com
Neighbours of #58,733 in our worldwide ranking — each with its own report.
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