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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
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Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#29,562
AI visibility: Grade A
84
SEO health: Latest audit
65
Visits
292.1K
per month, estimated
Keywords
9.5K
ranking in Google
Organic share
100%
292.0K organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of fjallraven.com
A snapshot of how fjallraven.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Fjallraven runs an official online store focused on outdoor clothing and equipment for the US market. The site features pants, parkas, jackets, backpacks, and the recognizable Kanken line, with separate sections for men along with curated groups such as new arrivals, best sellers, and expedition or limited-edition pieces. Shoppers can move through the catalog to find items suited to trails, travel, or regular daily w…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
292.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
292.0K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
9.5K
Found in Google for this domain
Visits they bring
292.0K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Fjallraven runs an official online store focused on outdoor clothing and equipment for the US market. The site features pants, parkas, jackets, backpacks, and the recognizable Kanken line, with separate sections for men along with curated groups such as new arrivals, best sellers, and expedition or limited-edition pieces. Shoppers can move through the catalog to find items suited to trails, travel, or regular daily w…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fjallraven.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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52
0.02% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 21, 2026
# Fjallraven Official Website ## About Fjallraven is a premier outdoor apparel and gear company dedicated to crafting high-quality clothing and accessories for outdoor enthusiasts. Founded in 1960, the brand focuses on sustainability and functionality, offering durable products like the iconic Kanken backpacks and a wide range of outdoor clothing. Fjallraven aims to enhance outdoor experiences by combining comfort, style, and environmental responsibility. The company serves adventurers and nature lovers across the globe with innovative solutions for various environments. **Areas of Work:** Outdoor Apparel, Sustainable Fashion, E-commerce ## Things to Remember - **Website:** https://fjallraven.com - **Address:** Stockholm, Sweden - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Stockholm - **Currency:** EUR - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **Kanken Backpack** ($80 - $120): Iconic lightweight backpack designed for everyday use and outdoor adventures, made from durable Vinylon F fabric. - **Expedition Parka** ($300 - $500): Warm and durable winter parka designed for extreme cold, featuring sustainable materials and insulation. - **Trekking Pants** ($100 - $150): Versatile outdoor pants with reinforced fabric, i
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Outdoor Enthusiasts, Adventurers, Eco-conscious Consumers, Travelers · 18-45 · Global
Company type
Private · actively hiring