Last updated: August 2026
Global rank: Worldwide · 2026-08
#956
AI visibility: Grade A+
95
SEO health: Latest audit
67
Visits
36.8M
per month, estimated
Keywords
348.5K
ranking in Google
Organic share
100%
36.8M organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of fidelity.com
fidelity.com Web Traffic Statistics
Key findings
- Fidelity Investments (Financial Services) is ranked #956 worldwide in our August 2026 domain ranking, inside the top 1,000, down 26 places from #930 in July 2026.
- It is estimated to receive about 36.8 million visits a month from search, 100% of it organic, across 348,500 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 67/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #956 | ▼ 26 |
| July 2026 | #930 | ▼ 24 |
| June 2026 | #906 | — |
| May 2026 | #906 | ▼ 11 |
| April 2026 | #895 | ▼ 12 |
| March 2026 | #883 | ▼ 13 |
| February 2026 | #870 | — |
What this company does
Fidelity Investments operates as a financial services firm that assists clients in handling their investments and planning for the years ahead. Through their platform at fidelity.com, users can engage in online trading, manage brokerage accounts, and access various retirement plans including those suited for different stages of life. The company also provides wealth management services along with options for spending…
Our read on the site
Significant improvements needed. 1 critical issue.
fidelity.com Traffic and Visitor Engagement
Search engines send fidelity.com an estimated 36.8 million visits a month. Effectively all of it is organic — about 36.8 million visits from unpaid results. Paid search contributes only about 1,001 visits a month. Spread across 348,500 ranking keywords, that averages roughly 106 organic visits per keyword.
Monthly visits
36.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
36.8M
100% of all traffic
Paid visits
1.0K
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fidelity.com AI Visibility
fidelity.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fidelity.com LLMS.txt
The llms.txt on fidelity.com runs to 153 lines (7,077 characters) across 12 sections, last generated in March 2026. It introduces the site as "Fidelity Investments - Financial Services & Investment Management". It tells AI engines the business works in Financial Services, Investment Management and Fintech. It describes 4 products, with prices such as Brokerage Services at Commission-free trading available and Financial Planning Tools at Free with account. Services it lists include Financial Planning, Investment Advisory and Retirement Consulting. The audience it names is Professionals, Retirees, Businesses, Investors, aged 25-65 (Global). Technologies it mentions include JavaScript, HTML5, CSS3, Cloudflare and AWS. The keywords it claims start with "Fidelity Investments", "retirement plans", "financial planning" and "wealth management".
Status
Published
AI engines can read it
Lines
153
In the file
Size
7.1K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# Fidelity Investments - Financial Services & Investment Management ## About Fidelity Investments is a leading financial services company dedicated to helping individuals and businesses achieve their financial goals. With a comprehensive suite of financial products and services, including trading, investing, retirement planning, and wealth management, Fidelity empowers clients to make informed decisions for their financial future. The company is committed to providing innovative solutions and personalized support to ensure customer satisfaction and long-term success. **Areas of Work:** Financial Services, Investment Management, Fintech ## Things to Remember - **Website:** https://fidelity.com - **Address:** 245 Summer Street, Boston, MA 02210, United States - **Contact:** [email protected] - **Phone:** +1-800-343-3548 - **Hours:** Mon-Fri: 8AM-10PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 5000 employees - **Revenue:** $20.4B - **Hiring Status:** Yes, actively hiring ## Products - **Retirement Plans** (Contact for pricing): Customized retirement planning solutions including 401(k) plans and IRAs to help individuals save for the future. - **Brokerage Services** (Commission-free trading available): Online trading platform for stocks, ETFs, mutual funds, and more with low commission fees. - **Wealth Management** (Conta
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Retirement PlansContact for pricing
- Brokerage ServicesCommission-free trading available
- Wealth ManagementContact for pricing
- Financial Planning ToolsFree with account
Services it tells AI about
- Financial PlanningContact for quote
- Investment AdvisoryContact for quote
- Retirement ConsultingContact for quote
Competitors it names
Audience it targets
Professionals, Retirees, Businesses, Investors · 25-65 · Global
Company type
Private · actively hiring
fidelity.com Organic Keywords
Google lists fidelity.com for about 348,500 keywords, which together bring an estimated 36.8 million organic visits a month.
Ranking keywords
348.5K
Found in Google for this domain
Visits they bring
36.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fidelity.com SEO Audit
The latest technical audit of fidelity.com scored 67 out of 100 overall. Performance is its weakest area at 32, while accessibility scores highest at 99. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinify CSS and JavaScript
- HighImplement Lazy Loading
- HighLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fidelity.com Competitors and Alternatives
Fidelity Investments's company profile names vanguard.com, schwab.com and tdameritrade.com as competitors. Its own llms.txt adds morganstanley.com, edwardjones.com and bankofamerica.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mercadolibre.com.ar, chaturbate.com, investopedia.com and tailscale.com.
fidelity.com Company Profile
Fidelity Investments operates as a financial services firm that assists clients in handling their investments and planning for the years ahead. Through their platform at fidelity.com, users can engage in online trading, manage brokerage accounts, and access various retirement plans including those suited for different stages of life. The company also provides wealth management services along with options for spending…
Founded in 1946 (about 80 years ago), Fidelity Investments is based in Boston, United States. Its workforce is listed as more than 5,001 employees. It was founded by Edward C. Johnson II. Its profile files it under Financial Services, with further tags for Investment Management, Fintech and B2C. Products on record for it: Retirement Plans, Brokerage Services, Wealth Management and Financial Planning. Reported revenue is $20.4B (2022). Its tagline reads: "Invest today and plan for tomorrow".
- Sector
- Financial Services
- Headquarters
- Boston, United States
- Founded
- 1946
- Employees
- 5001+
- Revenue
- $20.4B (2022)
- Funding
- Not Disclosed
- Founders
- Edward C. Johnson II
- Products
- Retirement Plans, Brokerage Services, Wealth Management, Financial Planning
fidelity.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fidelity.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fidelity.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fidelity.com
Neighbours of #956 in our worldwide ranking — each with its own report.
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