Last updated: September 2026
Global rank: Worldwide · 2026-09
#16,101
AI visibility: Grade A+
92
SEO health: Latest audit
55
Visits
2.2M
per month, estimated
Keywords
53.5K
ranking in Google
Organic share
100%
2.2M organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of fender.com
fender.com Web Traffic Statistics
Key findings
- Fender Musical Instruments Corporation (Musical Instruments) is ranked #16,101 worldwide in our September 2026 domain ranking, inside the top 100,000, down 54 places from #16,047 in August 2026.
- It is estimated to receive about 2.2 million visits a month from search, 100% of it organic, across 53,500 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 163 lines.
- Its last technical audit scored 55/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #16,101 | ▼ 54 |
| August 2026 | #16,047 | ▼ 94 |
| July 2026 | #15,953 | ▼ 430 |
| June 2026 | #15,523 | — |
| May 2026 | #15,523 | ▲ 646 |
| April 2026 | #16,169 | ▼ 154 |
| March 2026 | #16,015 | ▲ 306 |
| February 2026 | #16,321 | — |
What this company does
Fender produces electric and acoustic guitars, basses, amplifiers, and a selection of accessories and apparel. The company builds instruments around well-known models including the Stratocaster, Telecaster, Jazzmaster, Jaguar, and Mustang. These products are sold directly through their site and through authorized dealers, covering everything from complete setups for new players to replacement parts and maintenance it…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
fender.com Traffic and Visitor Engagement
Search engines send fender.com an estimated 2.2 million visits a month. Effectively all of it is organic — about 2.2 million visits from unpaid results. Spread across 53,500 ranking keywords, that averages roughly 42 organic visits per keyword.
Monthly visits
2.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fender.com AI Visibility
fender.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fender.com LLMS.txt
The llms.txt on fender.com runs to 163 lines (7,251 characters) across 12 sections, last generated in March 2026. It introduces the site as "Fender Musical Instruments Corporation". It tells AI engines the business works in Musical Instruments, Manufacturing and Consumer Goods. It describes 5 products, with prices such as Electric Guitars at Starting at $199.99, Acoustic Guitars at Starting at $149.99 and Bass Guitars at Starting at $299.99. Services it lists include Custom Shop Services and Repair and Maintenance. The audience it names is Musicians, Music Enthusiasts, Professionals, Students, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Shopify and Cloudflare. The keywords it claims start with "Fender guitars", "electric guitars", "acoustic guitars" and "bass guitars".
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.3K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Fender Musical Instruments Corporation ## About Fender Musical Instruments Corporation is a globally recognized leader in the design and manufacturing of electric and acoustic guitars, basses, amplifiers, and related accessories. Iconic models like the Stratocaster and Telecaster have shaped the sound of modern music, catering to musicians from beginners to professionals. The company is committed to innovation and quality, ensuring every product meets the high standards of music enthusiasts worldwide. Additionally, Fender offers apparel and merchandise to complement its extensive range of musical gear. **Areas of Work:** Musical Instruments, Manufacturing, Consumer Goods ## Things to Remember - **Website:** https://fender.com - **Address:** 10900 Wilshire Blvd, Suite 2100, Los Angeles, CA 90024, United States - **Contact:** [email protected] - **Phone:** +1-800-856-9801 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Electric Guitars** (Starting at $199.99): Iconic electric guitars like the Stratocaster and Telecaster, designed for musicians of all skill levels. - **Acoustic Guitars** (Starting at $149.99): High-quality acoustic guitars offering rich tones and durability for various music genres. - **
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Electric GuitarsStarting at $199.99
- Acoustic GuitarsStarting at $149.99
- Bass GuitarsStarting at $299.99
- Guitar AmplifiersStarting at $99.99
- AccessoriesStarting at $9.99
Services it tells AI about
- Custom Shop ServicesContact for quote
- Repair and MaintenanceContact for quote
Competitors it names
Audience it targets
Musicians, Music Enthusiasts, Professionals, Students · 18-54 · Global
Company type
Private · actively hiring
fender.com Organic Keywords
Google lists fender.com for about 53,500 keywords, which together bring an estimated 2.2 million organic visits a month.
Ranking keywords
53.5K
Found in Google for this domain
Visits they bring
2.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fender.com SEO Audit
The latest technical audit of fender.com scored 55 out of 100 overall. Performance is its weakest area at 17, while SEO scores highest at 77. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Images
- HighMinimize HTTP Requests
- HighLeverage Browser Caching
- MediumImplement Lazy Loading
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fender.com Competitors and Alternatives
Fender Musical Instruments Corporation's company profile names gibson.com, yamaha.com and ibanez.com as competitors. Its own llms.txt adds prsguitars.com and epiphone.com. Outside its market, the domains ranked closest to it in our worldwide ranking are shop.pe, adn.com, vk-proxy.com and mcn.ru.
fender.com Company Profile
Fender produces electric and acoustic guitars, basses, amplifiers, and a selection of accessories and apparel. The company builds instruments around well-known models including the Stratocaster, Telecaster, Jazzmaster, Jaguar, and Mustang. These products are sold directly through their site and through authorized dealers, covering everything from complete setups for new players to replacement parts and maintenance it…
Founded in 1946 (about 80 years ago), Fender Musical Instruments Corporation is based in Los Angeles, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Leo Fender. Its profile files it under Musical Instruments, with further tags for Manufacturing, Consumer Goods and B2C. Products on record for it: Electric Guitars, Acoustic Guitars, Basses and Amplifiers. Reported revenue is $300M (2023). Its tagline reads: "Fender is the world’s foremost manufacturer of electric and acoustic guitars, basses, amplifiers, accessories, apparel and more.".
- Sector
- Musical Instruments
- Headquarters
- Los Angeles, United States
- Founded
- 1946
- Employees
- 501-1000
- Revenue
- $300M (2023)
- Funding
- Not Disclosed
- Founders
- Leo Fender
- Products
- Electric Guitars, Acoustic Guitars, Basses, Amplifiers
fender.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fender.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fender.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fender.com
Neighbours of #16,101 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. fender.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.