Last updated: September 2026
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expert.nl Company Profile
Expert runs a network of electronics stores spread across the Netherlands, where they sell a range of home appliances and devices. From televisions and soundbars to laptops, washing machines, dryers, and kitchen equipment like air fryers, the company stocks products that people use every day in their homes. Shoppers can visit one of the many locations or use the website to explore options and make purchases, with too…
Expert is headquartered in Netherlands. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, with further tags for Electronics, E-commerce and B2C. Products on record for it: Home Appliances, Consumer Electronics and Personal Electronics. Its tagline reads: "Beste service, vertrouwd dichtbij".
- Sector
- Retail
- Headquarters
- Not Available, Netherlands
- Founded
- Not Disclosed
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Home Appliances, Consumer Electronics, Personal Electronics
expert.nl Web Traffic Statistics
Key findings
- Expert (Retail) is ranked #49,369 worldwide in our September 2026 domain ranking, inside the top 100,000, up 544 places from #49,913 in August 2026.
- It is estimated to receive about 590 visits a month from search, 100% of it organic, across 608 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 163 lines.
- Its last technical audit scored 75/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #49,369 | ▲ 544 |
| August 2026 | #49,913 | ▲ 966 |
| July 2026 | #50,879 | ▲ 2,478 |
| June 2026 | #53,357 | — |
| May 2026 | #53,357 | ▼ 155 |
| April 2026 | #53,202 | ▲ 245 |
| March 2026 | #53,447 | ▼ 881 |
| February 2026 | #52,566 | — |
What this company does
Expert runs a network of electronics stores spread across the Netherlands, where they sell a range of home appliances and devices. From televisions and soundbars to laptops, washing machines, dryers, and kitchen equipment like air fryers, the company stocks products that people use every day in their homes. Shoppers can visit one of the many locations or use the website to explore options and make purchases, with too…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
expert.nl Traffic and Visitor Engagement
expert.nl draws an estimated 590 visits a month from search engines. Effectively all of it is organic — about 590 visits from unpaid results. Spread across 608 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
590
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
590
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
expert.nl AI Visibility
On our AI visibility scale expert.nl earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
expert.nl LLMS.txt
The llms.txt on expert.nl runs to 163 lines (6,534 characters) across 12 sections, last generated in March 2026. It introduces the site as "Expert - Home Electronics Retailer". It tells AI engines the business works in Retail, Electronics and E-commerce. It describes 5 products, including Refrigerators, Televisions and Washing Machines. Services it lists include In-Store Consultation, Home Delivery and Installation Services. The audience it names is Homeowners, Families, Tech Enthusiasts, Students, aged 18-54 (Netherlands). Technologies it mentions include HTML5, CSS3, JavaScript, Magento and AWS. The keywords it claims start with "home electronics", "consumer electronics", "home appliances" and "smart TVs".
Status
Published
AI engines can read it
Lines
163
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Expert - Home Electronics Retailer ## About Expert is a leading retailer in home electronics with 140 stores across the Netherlands. The company specializes in providing high-quality electronic products and exceptional customer service. With a focus on personal advice and trust, Expert meets the diverse needs of its customers in the home electronics sector. Their extensive product range includes everything from household appliances to the latest in consumer electronics. **Areas of Work:** Retail, Electronics, E-commerce ## Things to Remember - **Website:** https://expert.nl - **Address:** Not Available, Netherlands - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Sat: 9AM-6PM - **Timezone:** Europe/Amsterdam - **Currency:** EUR - **Company Type:** Private - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Refrigerators** (Contact for pricing): High-quality refrigerators for home use with energy-efficient features. - **Televisions** (Contact for pricing): Latest smart TVs with 4K resolution and advanced features. - **Washing Machines** (Contact for pricing): Durable and efficient washing machines for all household needs. - **Smartphones** (Contact for pricing): Cutting-edge smartphones with the latest technology and features. - **Laptops** (Contact for pricing): High-performance lap
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- RefrigeratorsContact for pricing
- TelevisionsContact for pricing
- Washing MachinesContact for pricing
- SmartphonesContact for pricing
- LaptopsContact for pricing
Services it tells AI about
- In-Store ConsultationFree
- Home DeliveryContact for quote
- Installation ServicesContact for quote
Competitors it names
Audience it targets
Homeowners, Families, Tech Enthusiasts, Students · 18-54 · Netherlands
Company type
Private · actively hiring
expert.nl Organic Keywords
Google lists expert.nl for about 608 keywords, which together bring an estimated 590 organic visits a month.
Ranking keywords
608
Found in Google for this domain
Visits they bring
590
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
expert.nl SEO Audit
The latest technical audit of expert.nl scored 75 out of 100 overall. Performance is its weakest area at 43, while SEO scores highest at 85. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Robots.txt file
- CriticalCreate and submit a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS files
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
expert.nl Competitors and Alternatives
Expert's company profile names bol.com, media markt.nl and coolblue.nl as competitors. Its own llms.txt adds mediamarkt.nl, bcc.nl and krefel.be. Outside its market, the domains ranked closest to it in our worldwide ranking are profitshare.ro, longbridge.com, topcor.ru and megabonanza.com.
expert.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
expert.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for expert.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to expert.nl
Neighbours of #49,369 in our worldwide ranking — each with its own report.
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