europa.eu — August 2026 traffic, keywords & AI visibility

europa.eu draws an estimated 55.2 million visits a month from search engines. Effectively all of it is organic — about 55.2 million visits from unpaid results. Paid search contributes only about 621 visits a month. Spread across 473,900 ranking keywords, that averages roughly 116 organic visits per keyword.

On our AI visibility scale europa.eu earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on europa.eu runs to 166 lines (8,737 characters) across 12 sections, last generated in May 2026. It introduces the site as "European Union - Europa.eu". It tells AI engines the business works in European Governance, International Policy, Economic Integration and Citizens' Rights. It describes 5 products, with prices such as Erasmus+ at Free for participants / Funded by EU budget, European Health Insurance Card at Free and Horizon Europe at Grants up to €95.5B. Services it lists include Single Market Access, Citizens' Rights Advice, Trade Agreement Negotiations and Cohesion Policy Funding. The audience it names is EU Citizens, Businesses, Students, aged 18-65 (Europe). Technologies it mentions include HTTPS, Robots.txt, Responsive Viewport and Google PageSpeed Insights Optimized. The keywords it claims start with "European Union", "EU functions", "EU principles" and "EU member states". It gives the company type as Public/Governmental and says it is hiring.

# European Union - Europa.eu

## About
The European Union is a supranational organization comprising 27 member states that collaborate on economic, social, and political fronts to promote stability and prosperity across Europe. Established in the aftermath of World War II, it has grown into a powerhouse influencing global trade, climate policy, and human rights standards. The EU operates through key institutions including the European Commission, which proposes legislation; the European Parliament, representing citizens; and the Council, representing governments. It delivers tangible benefits like the Schengen Area for borderless travel, the euro currency used by 20 members, and massive funding for research and regional development. Citizens enjoy rights to work, study, and retire anywhere in the bloc, while businesses tap into a seamless single market worth trillions. The EU punches above its weight internationally, negotiating trade deals and leading on issues like data privacy with GDPR. Its multiannual financial framework sets budgets for agriculture, cohesion, and innovation. Amid challenges such as enlargement debates and external threats, the EU focuses on digital transformation, green transition, and strategic autonomy. Programs like Cohesion Funds bridge regional disparities, ensuring no one is left behind. In essence, the EU embodies the idea that united, Europe thriv

Google lists europa.eu for about 473,900 keywords, which together bring an estimated 55.2 million organic visits a month.

The latest technical audit of europa.eu scored 99 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

European Union's company profile names https://un.org, https://nato.int, https://oecd.org and https://ec.europa.eu as competitors. Its own llms.txt adds https://europarl.europa.eu and https://europa.eu/youreurope. Outside its market, the domains ranked closest to it in our worldwide ranking are nic.ru, aws.dev, office365.com and yccdn.ru.

https://un.org

https://nato.int

https://oecd.org

https://ec.europa.eu

https://europarl.europa.eu

https://europa.eu/youreurope