etf.com — September 2026 traffic, keywords & AI visibility

etf.com draws an estimated 498,900 visits a month from search engines. Effectively all of it is organic — about 498,900 visits from unpaid results. Spread across 47,500 ranking keywords, that averages roughly 11 organic visits per keyword.

On our AI visibility scale etf.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

The llms.txt on etf.com runs to 135 lines (5,701 characters) across 12 sections, last generated in March 2026. It introduces the site as "ETF.com - ETF Intelligence and Investment Tools". It tells AI engines the business works in Financial Services, Investment Research and Technology. It describes 3 products, including ETF Analysis Tools, ETF Comparison Platform and ETF Screening Tools. Services it lists include Investment News and Insights and Custom ETF Reports. The audience it names is Investors, Financial Advisors, Wealth Managers, Institutional Investors, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Python. The keywords it claims start with "ETF analysis", "exchange traded funds", "investment tools" and "ETF comparison".

# ETF.com - ETF Intelligence and Investment Tools

## About
ETF.com is a premier platform dedicated to providing in-depth analysis, news, and investment tools for exchange-traded funds (ETFs). It serves as a comprehensive resource for investors and financial advisors seeking to make informed decisions in the ETF market. With a focus on delivering timely insights and data-driven tools, ETF.com empowers users to navigate the complex world of ETF investments with confidence.

**Areas of Work:** Financial Services, Investment Research, Technology

## Things to Remember
- **Website:** https://etf.com
- **Address:** New York, NY, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 50 employees
- **Revenue:** $5M
- **Hiring Status:** Yes, actively hiring

## Products
- **ETF Analysis Tools** (Contact for pricing): Advanced tools for analyzing ETF performance, holdings, and trends to support investment decisions.
- **ETF Comparison Platform** (Contact for pricing): A platform to compare multiple ETFs based on fees, performance, and other key metrics.
- **ETF Screening Tools** (Contact for pricing): Customizable screening tools to filter ETFs based on specific criteria like sector, region, or strategy.

## Services
- **Investment News and Insig

Google lists etf.com for about 47,500 keywords, which together bring an estimated 498,900 organic visits a month.

The latest technical audit of etf.com scored 73 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 100. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

etf's company profile names morningstar.com, etfdb.com and seekingalpha.com as competitors. Its own llms.txt adds investopedia.com and bloomberg.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sowt.app, scalr.net, us.to and exigo.ch.

morningstar.com

etfdb.com

seekingalpha.com

investopedia.com

bloomberg.com