Last updated: August 2026
Global rank: Worldwide · 2026-08
#658
AI visibility: Grade A+
92
SEO health: Latest audit
83
Visits
1.2M
per month, estimated
Keywords
233.9K
ranking in Google
Organic share
100%
1.2M organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of elpais.com
elpais.com Web Traffic Statistics
Key findings
- EL PAÍS (Media) is ranked #658 worldwide in our August 2026 domain ranking, inside the top 1,000, down 11 places from #647 in July 2026.
- It is estimated to receive about 1.2 million visits a month from search, 100% of it organic, across 233,900 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 83/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #658 | ▼ 11 |
| July 2026 | #647 | ▼ 11 |
| June 2026 | #636 | — |
| May 2026 | #636 | ▲ 7 |
| April 2026 | #643 | ▲ 3 |
| March 2026 | #646 | ▲ 6 |
| February 2026 | #652 | — |
What this company does
EL PAÍS Edición US provides daily news and analysis focused on the United States and international affairs. Its coverage spans politics, the economy, sports, culture, society, technology, travel, fashion, television, and public opinion, along with blogs and regular columns. The site also presents videos, photographs, audio reports, graphics, interviews, and special features that give readers additional ways to follow…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
elpais.com Traffic and Visitor Engagement
Search engines send elpais.com an estimated 1.2 million visits a month. Effectively all of it is organic — about 1.2 million visits from unpaid results. Spread across 233,900 ranking keywords, that averages roughly 5.2 organic visits per keyword.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
elpais.com AI Visibility
elpais.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
elpais.com LLMS.txt
The llms.txt on elpais.com runs to 135 lines (5,988 characters) across 12 sections, last generated in February 2026. It introduces the site as "EL PAÍS - Noticias y Actualidad". It tells AI engines the business works in Media, Publishing and Digital Journalism. It describes 3 products, with prices such as Digital News Subscription at €10/month and Mobile News App at Free with in-app purchases. Services it lists include Content Syndication and Custom Editorial Projects. The audience it names is Professionals, Students, News Enthusiasts, Policy Makers, aged 18-54 (Global, with focus on Spain, Latin America, and Spanish-speaking communities). Technologies it mentions include HTML5, CSS3, JavaScript, CMS Platforms and Cloudflare. The keywords it claims start with "noticias", "actualidad", "política" and "economía".
Status
Published
AI engines can read it
Lines
135
In the file
Size
6.0K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# EL PAÍS - Noticias y Actualidad ## About EL PAÍS is a leading global newspaper delivering breaking news and in-depth analysis on politics, economy, sports, culture, technology, and society. With a commitment to high-quality journalism, it serves millions of readers worldwide through articles, videos, and interviews. The publication aims to inform and engage its audience with timely and relevant content. Founded in 1976, EL PAÍS has established itself as a trusted source of information in the Spanish-speaking world and beyond. **Areas of Work:** Media, Publishing, Digital Journalism ## Things to Remember - **Website:** https://elpais.com - **Address:** Calle de Miguel Yuste, 40, 28037 Madrid, Spain - **Contact:** [email protected] - **Phone:** +34 913 37 82 00 - **Hours:** 24/7 - **Timezone:** Europe/Madrid - **Currency:** EUR - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Subscription** (€10/month): Access to premium articles, exclusive content, and ad-free browsing on EL PAÍS website and app. - **Mobile News App** (Free with in-app purchases): A mobile application for on-the-go access to breaking news, personalized content, and multimedia from EL PAÍS. - **Advertising Services** (Contact for pricing): Customized advertising solutions for businesses to reach a global
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News Subscription€10/month
- Mobile News AppFree with in-app purchases
- Advertising ServicesContact for pricing
Services it tells AI about
- Content SyndicationContact for quote
- Custom Editorial ProjectsContact for quote
Competitors it names
Audience it targets
Professionals, Students, News Enthusiasts, Policy Makers · 18-54 · Global, with focus on Spain, Latin America, and Spanish-speaking communities
Company type
Private · actively hiring
elpais.com Organic Keywords
Google lists elpais.com for about 233,900 keywords, which together bring an estimated 1.2 million organic visits a month.
Ranking keywords
233.9K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
elpais.com SEO Audit
The latest technical audit of elpais.com scored 83 out of 100 overall. Performance is its weakest area at 80, while SEO scores highest at 100. The audit makes 9 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- MediumOptimize Images for Performance
- HighReduce Server Response Time
- MediumEnhance Mobile Usability
5 more recommendations, with the exact changes and the pages they apply to, are in the full report.
elpais.com Competitors and Alternatives
EL PAÍS's company profile names https://www.theguardian.com, https://www.nytimes.com and https://www.bbc.com as competitors. Its own llms.txt adds washingtonpost.com and reuters.com. Outside its market, the domains ranked closest to it in our worldwide ranking are redhat.com, allegro.pl, service.gov.uk and ovh.net.
elpais.com Company Profile
EL PAÍS Edición US provides daily news and analysis focused on the United States and international affairs. Its coverage spans politics, the economy, sports, culture, society, technology, travel, fashion, television, and public opinion, along with blogs and regular columns. The site also presents videos, photographs, audio reports, graphics, interviews, and special features that give readers additional ways to follow…
Founded in 1976 (about 50 years ago), EL PAÍS is based in Madrid, Spain. Its workforce is listed as between 501 and 1,000 employees. It was founded by Antonio Caño. Its profile files it under Media, with further tags for Publishing, Digital Journalism and Subscription-Based. Products on record for it: Digital News Subscription, Mobile News App and Advertising Services. Reported revenue is $100M (2023). Its tagline reads: "Noticias de última hora de Estados Unidos y la actualidad internacional".
- Sector
- Media
- Headquarters
- Madrid, Spain
- Founded
- 1976
- Employees
- 501-1000
- Revenue
- $100M (2023)
- Funding
- Not Disclosed
- Founders
- Antonio Caño
- Products
- Digital News Subscription, Mobile News App, Advertising Services
elpais.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
elpais.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for elpais.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to elpais.com
Neighbours of #658 in our worldwide ranking — each with its own report.
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