Last updated: September 2026
Global rank: Worldwide · 2026-09
#866
AI visibility: Grade A+
97
SEO health: Latest audit
87
Visits
282.9K
per month, estimated
Keywords
207.3K
ranking in Google
Organic share
98%
277.6K organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of ebay.co.uk
ebay.co.uk Web Traffic Statistics
Key findings
- eBay (E-commerce) is ranked #866 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 282,900 visits a month from search, 98% of it organic, across 207,300 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 154 lines.
- Its last technical audit scored 87/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #866 | — |
| August 2026 | #866 | ▼ 5 |
| July 2026 | #861 | ▼ 11 |
| June 2026 | #850 | — |
| May 2026 | #850 | ▼ 6 |
| April 2026 | #844 | ▲ 11 |
| March 2026 | #855 | ▲ 21 |
| February 2026 | #876 | — |
What this company does
eBay UK operates as a large online marketplace where people come together to buy and sell all kinds of products. The selection covers electronics such as smartphones and laptops, vehicles and their accessories, fashion apparel for men women and children, plus various collectibles that range from stamps to rare books. Listings can be set up as auctions that run for a period of time or as fixed price offers that allow…
Our read on the site
eBay UK demonstrates strong overall SEO health with a perfect SEO score of 100/100. However, there are opportunities for improvement in performance and image optimization that could enhance user experience and search visibility.
ebay.co.uk Traffic and Visitor Engagement
Search engines send ebay.co.uk an estimated 282,900 visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 207,300 ranking keywords, that averages roughly 1.3 organic visits per keyword.
Monthly visits
282.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
277.6K
98% of all traffic
Paid visits
5.3K
1.89% of its search traffic
Organic vs paid
98%
2%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ebay.co.uk AI Visibility
ebay.co.uk scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
ebay.co.uk LLMS.txt
The llms.txt on ebay.co.uk runs to 154 lines (6,694 characters) across 12 sections, last generated in February 2026. It introduces the site as "eBay UK - Online Marketplace". It tells AI engines the business works in E-commerce, Retail and Technology. It describes 4 products, including Electronics, Fashion and Collectibles. Services it lists include Seller Platform, Buyer Protection and Global Shipping Program. The audience it names is Consumers, Small Businesses, Collectors, Retailers, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Node.js and AWS. The keywords it claims start with "eBay UK", "online marketplace", "buy electronics" and "sell cars". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
154
In the file
Size
6.7K
Characters
Sections
12
Updated Feb 24, 2026
What the file says
# eBay UK - Online Marketplace ## About eBay is a leading e-commerce platform that connects millions of buyers and sellers worldwide, offering a diverse range of products from electronics to fashion and collectibles. Known for its auction-style listings and fixed-price sales, eBay provides competitive pricing and a trusted environment for secure transactions. With a global presence, it serves as a marketplace for both new and used items, catering to a wide variety of consumer needs. **Areas of Work:** E-commerce, Retail, Technology ## Things to Remember - **Website:** https://ebay.co.uk - **Address:** 2025 Hamilton Avenue, San Jose, CA 95125, United States - **Contact:** [email protected] - **Phone:** +44-203-322-1000 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** GBP - **Company Type:** Public - **Employees:** 10,000 - **Revenue:** $10.4B - **Hiring Status:** Yes, actively hiring ## Products - **Electronics** (Varies by product): A wide range of electronic devices including smartphones, laptops, and home appliances available for auction or fixed-price purchase. - **Fashion** (Varies by product): Clothing, shoes, and accessories for men, women, and children from various brands and sellers. - **Collectibles** (Varies by product): Rare and unique items including coins, stamps, and memorabilia for collectors and enthusiasts. - **Vehicles** (Var
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ElectronicsVaries by product
- FashionVaries by product
- CollectiblesVaries by product
- VehiclesVaries by product
Services it tells AI about
- Seller PlatformFees vary based on listing and sales
- Buyer ProtectionFree for buyers
- Global Shipping ProgramVaries by location and item
Competitors it names
Audience it targets
Consumers, Small Businesses, Collectors, Retailers · 18-54 · Global
Company type
Public · actively hiring
ebay.co.uk Organic Keywords
Google lists ebay.co.uk for about 207,300 keywords, which together bring an estimated 277,600 organic visits a month.
Ranking keywords
207.3K
Found in Google for this domain
Visits they bring
277.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ebay.co.uk SEO Audit
The latest technical audit of ebay.co.uk scored 87 out of 100 overall. Performance is its weakest area at 71, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Text
- HighImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- HighCreate Content for Identified Gaps
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ebay.co.uk Competitors and Alternatives
eBay's company profile names amazon.com, etsy.com and alibaba.com as competitors. Its own llms.txt adds gumtree.com, facebook.com/marketplace and craigslist.org. Outside its market, the domains ranked closest to it in our worldwide ranking are livejournal.com, onetag-sys.com, amazon.com.br and life360.com.
ebay.co.uk Company Profile
eBay UK operates as a large online marketplace where people come together to buy and sell all kinds of products. The selection covers electronics such as smartphones and laptops, vehicles and their accessories, fashion apparel for men women and children, plus various collectibles that range from stamps to rare books. Listings can be set up as auctions that run for a period of time or as fixed price offers that allow…
Founded in 1995 (about 31 years ago), eBay is based in San Jose, United States. Its workforce is listed as more than 5,001 employees. It was founded by Pierre Omidyar. Its profile files it under E-commerce, with further tags for Retail, Technology and Marketplace. Products on record for it: Electronics, Fashion, Collectibles and Vehicles. Reported revenue is $10.4B (2022). Its tagline reads: "Buy & sell electronics, cars, clothes, collectibles & more on eBay UK's online marketplace.".
- Sector
- E-commerce
- Headquarters
- San Jose, United States
- Founded
- 1995
- Employees
- 5001+
- Revenue
- $10.4B (2022)
- Funding
- Not Disclosed
- Founders
- Pierre Omidyar
- Products
- Electronics, Fashion, Collectibles, Vehicles
ebay.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ebay.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ebay.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ebay.co.uk
Neighbours of #866 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. ebay.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.