decathlon.co.uk — August 2026 traffic, keywords & AI visibility

decathlon.co.uk draws an estimated 23,600 visits a month from search engines. Effectively all of it is organic — about 23,600 visits from unpaid results. Spread across 9,744 ranking keywords, that averages roughly 2.4 organic visits per keyword.

On our AI visibility scale decathlon.co.uk earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

The llms.txt on decathlon.co.uk runs to 135 lines (5,054 characters) across 12 sections, last generated in June 2026. It introduces the site as "Decathlon UK - Affordable Sports Equipment & Gear". It tells AI engines the business works in Retail, Sporting Goods and E-commerce. It describes 3 products, with prices such as Riverside 500 Hybrid Bike at £349, Quechua 2 Seconds Pop Up Tent at £69.99 and Kipsta F100 Football at £9.99. Services it lists include Bike Assembly Service and Equipment Repair Workshops. The audience it names is Families and sports enthusiasts, aged All ages (United Kingdom). Technologies it mentions include Shopify, Google Analytics and Adobe Experience Manager. The keywords it claims start with "sports equipment", "outdoor gear", "bikes" and "camping".

# Decathlon UK - Affordable Sports Equipment & Gear

## About
Decathlon designs and sells its own sporting goods at low prices so more people can enjoy sport. The UK sites and stores focus on bikes, outdoor equipment, team sports and fitness gear. Customers can test products in store before buying and many items come with repair options. The model keeps costs down by controlling the full supply chain from design to shelf. Local teams adapt ranges for British weather and popular activities like hiking and football.

**Areas of Work:** Retail, Sporting Goods, E-commerce

## Things to Remember
- **Website:** https://decathlon.co.uk
- **Address:** 
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** GBP
- **Company Type:** Private
- **Employees:** 10001+
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Riverside 500 Hybrid Bike** (£349): Affordable hybrid bike suited for city commuting and weekend trails
- **Quechua 2 Seconds Pop Up Tent** (£69.99): Quick-setup 2-person tent ideal for festivals and short camping trips
- **Kipsta F100 Football** (£9.99): Durable training ball used by local clubs and schools

## Services
- **Bike Assembly Service** (From £25): Professional build and safety check for new bikes
- **Equipment Repair Workshops** (Free or low cost): Hands-on sessions for fixing tents, boots and bikes

## Keyw

Google lists decathlon.co.uk for about 9,744 keywords, which together bring an estimated 23,600 organic visits a month.

The latest technical audit of decathlon.co.uk scored 94 out of 100 overall. Performance is its weakest area at 85, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Decathlon's company profile names sportsdirect.com, jdsports.co.uk, amazon.co.uk and wiggle.co.uk as competitors. Its own llms.txt adds evanscycles.com and gooutdoors.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are matbao.com, offshor.co.uk, minionplatform.com and baqend.com.

sportsdirect.com

jdsports.co.uk

amazon.co.uk

wiggle.co.uk

evanscycles.com

gooutdoors.co.uk