clorox.com — September 2026 traffic, keywords & AI visibility

clorox.com draws an estimated 561,900 visits a month from search engines. Effectively all of it is organic — about 561,800 visits from unpaid results. Paid search contributes only about 58 visits a month. Spread across 43,400 ranking keywords, that averages roughly 13 organic visits per keyword.

On our AI visibility scale clorox.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

The llms.txt on clorox.com runs to 132 lines (5,609 characters) across 12 sections, last generated in August 2026. It introduces the site as "clorox.com". It tells AI engines the business works in Consumer Goods, Household Products and Cleaning Supplies. It describes 3 products, including Clorox Bleach, Pine-Sol and Glad Trash Bags. Services it lists include Product Support, Sustainability Programs and Retail Partnerships. Technologies it mentions include ecommerce platforms and supply chain software. The keywords it claims start with "cleaning products", "bleach", "disinfectants" and "household care". It gives the company type as Public.

# clorox.com

## About
The Clorox Company has been around for over a century producing bleach and other cleaning essentials that people rely on in their homes. They focus on making disinfectants, wipes, and laundry products that actually work without a lot of fuss. Their lineup includes well-known names like Clorox bleach, Pine-Sol cleaners, and Glad bags that show up in kitchens and bathrooms across the country. The company sells mostly through big retail chains and online stores rather than direct to factories or businesses. Over time they have expanded into natural and eco-friendly options to match what customers are asking for these days. Their products help with everything from killing germs on surfaces to keeping food fresh longer. Clorox puts real effort into testing and improving formulas so they stay effective and safe to use around kids and pets. They also run programs to reduce plastic in packaging and support community cleaning initiatives. Most of their revenue comes from everyday shoppers who grab these items during regular grocery trips.

**Areas of Work:** Consumer Goods, Household Products, Cleaning Supplies

## Things to Remember
- **Website:** https://clorox.com
- **Address:** Oakland, United States
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Public
- **Employees:** 9000
- **Revenue:** $7.1B
- **Hiring Sta

Google lists clorox.com for about 43,400 keywords, which together bring an estimated 561,800 organic visits a month.

The Clorox Company's company profile names pg.com, reckitt.com, scjohnson.com and churchdwight.com as competitors. Its own llms.txt adds colgatepalmolive.com and henkel.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jsxs058.com, digitalartscloud.com, mercateo.at and engine.com.

pg.com

reckitt.com

scjohnson.com

churchdwight.com

colgatepalmolive.com

henkel.com