Last updated: August 2026
Global rank: Worldwide · 2026-08
#691
AI visibility: Grade A
89
SEO health: Latest audit
80
Visits
28.7M
per month, estimated
Keywords
3.2M
ranking in Google
Organic share
100%
28.7M organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of cbsnews.com
cbsnews.com Web Traffic Statistics
Key findings
- CBS News (News Media) is ranked #691 worldwide in our August 2026 domain ranking, inside the top 1,000, down 38 places from #653 in July 2026.
- It is estimated to receive about 28.7 million visits a month from search, 100% of it organic, across 3.2 million ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 156 lines.
- Its last technical audit scored 80/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #691 | ▼ 38 |
| July 2026 | #653 | ▼ 19 |
| June 2026 | #634 | — |
| May 2026 | #634 | ▲ 6 |
| April 2026 | #640 | ▲ 3 |
| March 2026 | #643 | ▼ 2 |
| February 2026 | #641 | — |
What this company does
CBS News stands as one of America's most trusted sources for breaking news and in-depth reporting, delivering stories that matter to everyday people across the globe. From the bustling streets of New York to conflict zones halfway around the world, their teams of journalists chase down the facts with relentless determination, often breaking stories before anyone else even knows they're happening. Whether it's a major…
Our read on the site
The overall SEO health of CBS News is moderately strong, with a solid performance score of 78/100. However, critical areas such as the lack of H1 tags and a missing sitemap present significant opportunities for improvement.
cbsnews.com Traffic and Visitor Engagement
cbsnews.com draws an estimated 28.7 million visits a month from search engines. Effectively all of it is organic — about 28.7 million visits from unpaid results. Spread across 3.2 million ranking keywords, that averages roughly 8.8 organic visits per keyword.
Monthly visits
28.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
28.7M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cbsnews.com AI Visibility
On our AI visibility scale cbsnews.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
cbsnews.com LLMS.txt
The llms.txt on cbsnews.com runs to 156 lines (8,818 characters) across 12 sections, last generated in April 2026. It introduces the site as "CBS News". It tells AI engines the business works in News Media, Broadcast Journalism, Digital Publishing and Investigative Reporting. It describes 4 products, with prices such as CBS News App at Free, CBS News Live at Free / Paramount+ Subscription and News Newsletters at Free. Services it lists include Breaking News Coverage, Investigative Journalism, Live Event Streaming and Custom Alerts. The audience it names is Educated adults, professionals, families, aged 25-64 (United States, Global). Technologies it mentions include HTTPS, Viewport Optimization, Core Web Vitals Optimized, Google PageSpeed Insights and Custom CMS. The keywords it claims start with "breaking news", "latest headlines", "top stories" and "news updates". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
156
In the file
Size
8.8K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# CBS News ## About CBS News has been a cornerstone of American journalism since the early days of radio broadcasting, evolving into a multimedia powerhouse that delivers breaking news around the clock. Their correspondents embedded in key locations worldwide provide firsthand accounts of everything from elections and natural disasters to cultural shifts and scientific breakthroughs. With a focus on verified facts over sensationalism, they build trust through rigorous editing and multiple sources, serving audiences who demand depth alongside speed. CBS News reaches viewers via TV, web, apps, and social channels, making it easy to stay informed on the go. Politics gets exhaustive coverage with live debates, voter guides, and post-election breakdowns that help make sense of chaos. Health stories often lead to real policy changes, as seen in their investigative series on opioids and vaccines. Business reporting demystifies stocks, crypto, and economic trends for non-experts. Entertainment news mixes glamour with industry critiques, while sports keeps fans updated on leagues and Olympics. Their digital push includes short-form videos for TikTok-era attention spans and long-form docs for deep dives. Community matters too, with user-generated tips fueling local stories. CBS News invests in training young journalists, ensuring the next generation upholds standards. Awards pile up yea
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CBS News AppFree
- CBS News LiveFree / Paramount+ Subscription
- News NewslettersFree
- CBS News PodcastsFree
Services it tells AI about
- Breaking News Coverage
- Investigative Journalism
- Live Event Streaming
- Custom Alerts
- Fact-Checking Service
Competitors it names
Audience it targets
Educated adults, professionals, families · 25-64 · United States, Global
Company type
Public
cbsnews.com Organic Keywords
Google lists cbsnews.com for about 3.2 million keywords, which together bring an estimated 28.7 million organic visits a month.
Ranking keywords
3.2M
Found in Google for this domain
Visits they bring
28.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cbsnews.com SEO Audit
The latest technical audit of cbsnews.com scored 80 out of 100 overall. Performance is its weakest area at 78, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Sitemap
- HighFix Broken Links
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
cbsnews.com Competitors and Alternatives
CBS News's company profile names https://cnn.com, https://nbcnews.com, https://abcnews.go.com and https://reuters.com as competitors. Its own llms.txt adds https://theguardian.com and https://huffpost.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 360.cn, twimg.com, typekit.net and vkontakte.ru.
cbsnews.com Company Profile
CBS News stands as one of America's most trusted sources for breaking news and in-depth reporting, delivering stories that matter to everyday people across the globe. From the bustling streets of New York to conflict zones halfway around the world, their teams of journalists chase down the facts with relentless determination, often breaking stories before anyone else even knows they're happening. Whether it's a major…
CBS News was founded in 1927, about 99 years ago, and is headquartered in New York, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by William S. Paley. Its profile files it under News Media, with further tags for Broadcasting, Journalism and Digital Media. Products on record for it: CBS News App, CBS News Live Stream, CBS News Newsletters and CBS News Podcasts. Total funding on record is Publicly Traded. Its tagline reads: "Breaking news, analysis and the latest in politics, world events, business and more".
- Sector
- News Media
- Headquarters
- New York, United States
- Founded
- 1927
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Publicly Traded
- Founders
- William S. Paley
- Products
- CBS News App, CBS News Live Stream, CBS News Newsletters, CBS News Podcasts
cbsnews.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cbsnews.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cbsnews.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to cbsnews.com
Neighbours of #691 in our worldwide ranking — each with its own report.
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