caranddriver.com — September 2026 traffic, keywords & AI visibility

caranddriver.com draws an estimated 35.9 million visits a month from search engines. Effectively all of it is organic — about 35.9 million visits from unpaid results. Paid search contributes only about 10 visits a month. Spread across 966,600 ranking keywords, that averages roughly 37 organic visits per keyword.

On our AI visibility scale caranddriver.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).

The llms.txt on caranddriver.com runs to 137 lines (5,763 characters) across 12 sections, last generated in March 2026. It introduces the site as "Car and Driver". It tells AI engines the business works in Automotive, Media and Digital Publishing. It describes 3 products, with prices such as Automotive Reviews at Free, Car Buying Guides at Free and Subscription Service at $5/month or $50/year. Services it lists include Automotive News Updates and Vehicle Comparison Tests. The audience it names is Car Enthusiasts, Vehicle Buyers, Automotive Professionals, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "car reviews", "automotive news", "car buying guide" and "vehicle comparisons".

# Car and Driver

## About
Car and Driver is a premier automotive publication delivering expert reviews, news, and insights on cars, trucks, and SUVs. With a legacy dating back to 1955, it serves both enthusiasts and consumers by offering in-depth articles, comparison tests, and updates on the latest automotive technology. The platform is dedicated to providing accurate, engaging content to help readers make informed vehicle purchase decisions.

**Areas of Work:** Automotive, Media, Digital Publishing

## Things to Remember
- **Website:** https://caranddriver.com
- **Address:** Ann Arbor, Michigan, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Detroit
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 150 employees
- **Revenue:** $25M
- **Hiring Status:** Yes, actively hiring

## Products
- **Automotive Reviews** (Free): Comprehensive reviews of the latest cars, trucks, and SUVs with detailed performance analysis and expert opinions.
- **Car Buying Guides** (Free): Detailed guides to assist consumers in making informed decisions about vehicle purchases, including pricing and feature comparisons.
- **Subscription Service** ($5/month or $50/year): Premium access to exclusive content, digital magazines, and ad-free browsing through a monthly or annual subscription.

## Services
-

Google lists caranddriver.com for about 966,600 keywords, which together bring an estimated 35.9 million organic visits a month.

The latest technical audit of caranddriver.com scored 78 out of 100 overall. Performance is its weakest area at 62, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Car and Driver's company profile names motortrend.com, autotrader.com and edmunds.com as competitors. Its own llms.txt adds roadandtrack.com and autoweek.com. Outside its market, the domains ranked closest to it in our worldwide ranking are telkomsel.com, securly.com, lexisnexis.com and ceneo.pl.

motortrend.com

autotrader.com

edmunds.com

roadandtrack.com

autoweek.com