candid.org — September 2026 traffic, keywords & AI visibility

Search engines send candid.org an estimated 452,300 visits a month. Effectively all of it is organic — about 452,200 visits from unpaid results. Paid search contributes only about 91 visits a month. Spread across 69,400 ranking keywords, that averages roughly 6.5 organic visits per keyword.

candid.org scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 16 of 25 points (5/8 core fields), worth 9 points if closed. It also loses points on Structured data (0/5).

The llms.txt on candid.org runs to 166 lines (9,366 characters) across 12 sections, last generated in April 2026. It introduces the site as "Candid | Data to Advance Social Good". It tells AI engines the business works in Nonprofit Intelligence, Philanthropy Data, Grant Funding and Impact Analytics. It describes 5 products, with prices such as Nonprofit Profiles at Free, Candid Learning at Free / Premium tiers and Philanthropy News Digest at Free. Services it lists include Custom Research, Data Consulting, Benchmarking Tools and Webinar Series. The audience it names is Nonprofit executives, philanthropists, researchers, aged 25-65 (Global, US-focused). Technologies it mentions include HTTPS, Robots.txt, Sitemap, Responsive Design and Google Tag Manager. The keywords it claims start with "nonprofit data", "grant funding", "nonprofit research" and "funding opportunities". It gives the company type as Nonprofit.

# Candid | Data to Advance Social Good

## About
Candid powers the nonprofit sector with unparalleled data and tools drawn from decades of philanthropy tracking. Born from the 2019 union of GuideStar and Foundation Center, it offers free access to profiles on millions of nonprofits worldwide, complete with financials, leadership info, and program details. Funders rely on its grantmaker database to discover opportunities and assess impacts, while nonprofits use it to benchmark performance, find collaborators, and craft winning proposals. The platform's search tools let users filter by cause, location, or revenue size, uncovering trends like rising equity-focused giving or tech adoption in charities. Candid Learning provides on-demand courses on grant writing, board governance, and evaluation, helping orgs build capacity without breaking the bank. Their reports on funding flows and sector health guide policy and strategy at every level. Transparency is core—they verify data from IRS forms and direct submissions, flagging risks or strengths. From street-level mutual aid groups to global heavyweights, Candid equips them all to thrive. It fosters connections through forums and events, turning data into networks. In an era of donor fatigue and scrutiny, Candid's insights prove vital for sustainable growth. They champion open data, partnering with platforms to share knowledge freely. 

Google lists candid.org for about 69,400 keywords, which together bring an estimated 452,200 organic visits a month.

The latest technical audit of candid.org scored 94 out of 100 overall. Performance is its weakest area at 77, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Candid's company profile names guidestar.org, charitynavigator.org, grants.gov and philanthropy.com as competitors. Its own llms.txt adds https://foundationcenter.org, https://nonprofitquarterly.org and https://grantwatch.com. Outside its market, the domains ranked closest to it in our worldwide ranking are heavens-above.com, brigitte.de, cinemap.cc and t2rytwsha.com.

guidestar.org

charitynavigator.org

grants.gov

philanthropy.com

https://foundationcenter.org

https://nonprofitquarterly.org

https://grantwatch.com