Last updated: September 2026
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bp.com Web Traffic Statistics
Key findings
- BP (Energy) is ranked #7,741 worldwide in our September 2026 domain ranking, inside the top 10,000, down 113 places from #7,628 in August 2026.
- It is estimated to receive about 3.0 million visits a month from search, 100% of it organic, across 29,900 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 138 lines.
- Its last technical audit scored 88/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #7,741 | ▼ 113 |
| August 2026 | #7,628 | ▲ 67 |
| July 2026 | #7,695 | ▼ 663 |
| June 2026 | #7,032 | — |
| May 2026 | #7,032 | ▲ 237 |
| April 2026 | #7,269 | ▲ 19 |
| March 2026 | #7,288 | ▲ 166 |
| February 2026 | #7,454 | — |
What this company does
BP has been active in the energy business for many years, handling everything from finding and extracting oil and gas reserves around the globe to processing them into usable products like gasoline, diesel, and lubricants. They operate refineries, extensive pipeline networks, and thousands of retail stations in various locations, making sure energy flows reliably from source to the end user. In addition to traditiona…
Our read on the site
The overall SEO health of bp.com is strong, with high scores in accessibility and SEO, but critical improvements are needed in on-page elements such as title and heading structure. Addressing these gaps will enhance visibility and user experience significantly.
bp.com Traffic and Visitor Engagement
Search engines send bp.com an estimated 3.0 million visits a month. Effectively all of it is organic — about 3.0 million visits from unpaid results. Paid search contributes only about 34 visits a month. Spread across 29,900 ranking keywords, that averages roughly 101 organic visits per keyword.
Monthly visits
3.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.0M
100% of all traffic
Paid visits
34
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bp.com AI Visibility
bp.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
bp.com LLMS.txt
The llms.txt on bp.com runs to 138 lines (6,614 characters) across 12 sections, last generated in March 2026. It introduces the site as "BP - Global Energy Company". It tells AI engines the business works in Energy, Oil and Gas and Renewable Energy. It describes 3 products, including Oil and Gas Exploration, Renewable Energy Solutions and Energy Trading and Supply. Services it lists include Energy Consulting, Carbon Offset Programs and Industrial Energy Solutions. The audience it names is Businesses, Governments, Industrial Sectors, Energy Consumers, aged All ages (Global). Technologies it mentions include Cloud Computing, Data Analytics, AI for Energy Optimization and IoT for Monitoring. The keywords it claims start with "BP energy", "oil and gas", "renewable energy" and "sustainable energy". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# BP - Global Energy Company ## About BP is a global energy company focused on providing innovative energy solutions, including oil, gas, and renewable energy. With a strong commitment to sustainability, BP is transitioning to cleaner energy sources to meet global energy demands while reducing carbon emissions. The company serves diverse sectors such as transportation, power generation, and industrial applications. Headquartered in London, BP operates in over 70 countries, delivering reliable and environmentally friendly energy solutions. **Areas of Work:** Energy, Oil and Gas, Renewable Energy ## Things to Remember - **Website:** https://bp.com - **Address:** 1 St James's Square, London SW1Y 4PD, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7496-4000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 70000 employees - **Revenue:** $180.5B - **Hiring Status:** Yes, actively hiring ## Products - **Oil and Gas Exploration** (Contact for pricing): BP offers comprehensive oil and gas exploration services, focusing on discovering and extracting energy resources efficiently and sustainably. - **Renewable Energy Solutions** (Contact for pricing): BP provides renewable energy solutions, including solar and wind energy projects, to support a transition to a low-carbon future. - **Energy Trading
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Oil and Gas ExplorationContact for pricing
- Renewable Energy SolutionsContact for pricing
- Energy Trading and SupplyContact for pricing
Services it tells AI about
- Energy ConsultingContact for quote
- Carbon Offset ProgramsContact for quote
- Industrial Energy SolutionsContact for quote
Competitors it names
Audience it targets
Businesses, Governments, Industrial Sectors, Energy Consumers · All ages · Global
Company type
Public · actively hiring
bp.com Organic Keywords
Google lists bp.com for about 29,900 keywords, which together bring an estimated 3.0 million organic visits a month.
Ranking keywords
29.9K
Found in Google for this domain
Visits they bring
3.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bp.com SEO Audit
The latest technical audit of bp.com scored 88 out of 100 overall. Performance is its weakest area at 75, while accessibility scores highest at 98. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Title Tag
- HighEnhance Meta Description
- CriticalAddress Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bp.com Competitors and Alternatives
BP's company profile names exxonmobil.com, shell.com and total.com as competitors. Its own llms.txt adds chevron.com and eni.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 99acres.com, portaldasfinancas.gov.pt, interpals.net and bancoestado.cl.
bp.com Company Profile
BP has been active in the energy business for many years, handling everything from finding and extracting oil and gas reserves around the globe to processing them into usable products like gasoline, diesel, and lubricants. They operate refineries, extensive pipeline networks, and thousands of retail stations in various locations, making sure energy flows reliably from source to the end user. In addition to traditiona…
Founded in 1909 (about 117 years ago), BP is based in London, United Kingdom. Its workforce is listed as more than 50,001 employees. It was founded by William Knox D'Arcy. Its profile files it under Energy, with further tags for Oil and Gas, Renewable Energy and Public Company. Products on record for it: Oil and Gas Exploration, Renewable Energy Solutions and Energy Trading and Supply. Reported revenue is $180.5B (2022). Its tagline reads: "Reimagining Energy for a Sustainable Future".
- Sector
- Energy
- Headquarters
- London, United Kingdom
- Founded
- 1909
- Employees
- 50001+
- Revenue
- $180.5B (2022)
- Funding
- Not Disclosed
- Founders
- William Knox D'Arcy
- Products
- Oil and Gas Exploration, Renewable Energy Solutions, Energy Trading and Supply
bp.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bp.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bp.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bp.com
Neighbours of #7,741 in our worldwide ranking — each with its own report.
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