Last updated: September 2026
Global rank: Worldwide · 2026-09
#112,055
AI visibility: Grade A
85
SEO health: Latest audit
89
Visits
686.1K
per month, estimated
Keywords
96.6K
ranking in Google
Organic share
100%
686.1K organic visits
LLMS.txt
Published
162 lines AI engines can read
You're seeing the free preview of blackanddecker.com
blackanddecker.com Company Profile
BLACK+DECKER stands as a cornerstone in the world of power tools, delivering reliable gear for DIY enthusiasts and homeowners alike. Founded over a century ago, the brand has evolved from basic electric drills to a full lineup of cordless innovations that make tough jobs easier. They focus on affordable, user-friendly products that pack serious performance without the premium price tag. Whether you're hanging shelves…
Founded in 1910 (about 116 years ago), BLACK+DECKER is based in New Britain, USA. Its workforce is listed as more than 10,001 employees. Its profile files it under Power Tools, with further tags for Home Improvement, Gardening Equipment and DIY Tools. Products on record for it: Cordless Drills, Leaf Blowers, Lawn Mowers and String Trimmers. Total funding on record is Public Company. Its tagline reads: "Tools that power your projects, from garage to garden".
- Sector
- Power Tools
- Headquarters
- New Britain, USA
- Founded
- 1910
- Employees
- 10,001+
- Revenue
- Not Disclosed
- Funding
- Public Company
- Products
- Cordless Drills, Leaf Blowers, Lawn Mowers, String Trimmers
blackanddecker.com Web Traffic Statistics
Key findings
- BLACK+DECKER (Power Tools) is ranked #112,055 worldwide in our September 2026 domain ranking, up 6,122 places from #118,177 in August 2026.
- It is estimated to receive about 686,100 visits a month from search, 100% of it organic, across 96,600 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 162 lines.
- Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #112,055 | ▲ 6,122 |
| August 2026 | #118,177 | ▼ 2,194 |
| July 2026 | #115,983 | ▼ 10,934 |
| June 2026 | #105,049 | — |
| May 2026 | #105,049 | ▼ 806 |
| April 2026 | #104,243 | ▼ 4,829 |
| March 2026 | #99,414 | ▼ 1,480 |
| February 2026 | #97,934 | — |
What this company does
BLACK+DECKER stands as a cornerstone in the world of power tools, delivering reliable gear for DIY enthusiasts and homeowners alike. Founded over a century ago, the brand has evolved from basic electric drills to a full lineup of cordless innovations that make tough jobs easier. They focus on affordable, user-friendly products that pack serious performance without the premium price tag. Whether you're hanging shelves…
Our read on the site
Significant improvements needed. 1 high-priority issue.
blackanddecker.com Traffic and Visitor Engagement
Search engines send blackanddecker.com an estimated 686,100 visits a month. Effectively all of it is organic — about 686,100 visits from unpaid results. Spread across 96,600 ranking keywords, that averages roughly 7.1 organic visits per keyword.
Monthly visits
686.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
686.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
blackanddecker.com AI Visibility
blackanddecker.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
blackanddecker.com LLMS.txt
The llms.txt on blackanddecker.com runs to 162 lines (7,101 characters) across 12 sections, last generated in May 2026. It introduces the site as "BLACK+DECKER". It tells AI engines the business works in Power Tools, Garden Tools and Home Improvement. It describes 5 products, with prices such as 20V MAX Cordless Drill at $79, Leaf Blower at $99 and Lawn Mower at $349. Services it lists include Customer Support, Warranty Service, Product Registration and Parts Lookup. The audience it names is Homeowners, DIYers, light contractors, aged 25-65 (USA, Global). Technologies it mentions include HTTPS, Responsive Viewport and E-commerce Platform (Shopify-like). The keywords it claims start with "power tools", "garden tools", "BLACK+DECKER products" and "customer service". It gives the company type as Subsidiary.
Status
Published
AI engines can read it
Lines
162
In the file
Size
7.1K
Characters
Sections
12
Updated May 2, 2026
What the file says
# BLACK+DECKER ## About BLACK+DECKER crafts everyday power tools that turn ordinary folks into project pros. From cordless drills that punch through wood like butter to leaf blowers that clear yards in minutes, their lineup covers home fixes and garden chores. Reliability meets affordability here, with batteries that last and designs that fit real hands. Part of a bigger tool empire, they innovate quietly—brushless motors, quick chargers, lightweight builds. Homeowners grab these for garage tinkering, yard battles, and reno dreams. Pros dip in for backups that won't quit mid-job. Customer love stems from straightforward use and parts availability. Social feeds buzz with user hacks and seasonal tips. Sales bundles make stocking up smart. Warranties back every spin, and support lines actually help. Outdoor gear like mowers tackles overgrown lawns without fuss. Indoor power tools handle demos and builds. They're all about empowering the do-it-yourselfer with gear that performs. Global reach but rooted in American grit. Future? Smarter batteries, greener tech. Trusted for over 100 years, still leading the pack. **Areas of Work:** Power Tools, Garden Tools, Home Improvement ## Things to Remember - **Website:** https://blackanddecker.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Subsidiary - **Employees:**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- 20V MAX Cordless Drill$79
- Leaf Blower$99
- Lawn Mower$349
- String Trimmer$129
- Battery Pack$49
Services it tells AI about
- Customer SupportFree
- Warranty ServiceCovered
- Product RegistrationFree
- Parts LookupVaries
Competitors it names
Audience it targets
Homeowners, DIYers, light contractors · 25-65 · USA, Global
Company type
Subsidiary
blackanddecker.com Organic Keywords
Google lists blackanddecker.com for about 96,600 keywords, which together bring an estimated 686,100 organic visits a month.
Ranking keywords
96.6K
Found in Google for this domain
Visits they bring
686.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
blackanddecker.com SEO Audit
The latest technical audit of blackanddecker.com scored 89 out of 100 overall. Performance is its weakest area at 67, while accessibility scores highest at 99. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighEnable Robots.txt
- MediumOptimize Images
- MediumMinimize HTTP Requests
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
blackanddecker.com Competitors and Alternatives
BLACK+DECKER's company profile names https://dewalt.com, https://makitatools.com, https://ryobitools.com and https://ridgid.com as competitors. Its own llms.txt adds https://boschtools.com and https://portercable.com. Outside its market, the domains ranked closest to it in our worldwide ranking are comments.app, csp.org.uk, gurobi.com and knitpicks.com.
blackanddecker.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
blackanddecker.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for blackanddecker.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to blackanddecker.com
Neighbours of #112,055 in our worldwide ranking — each with its own report.
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