Last updated: September 2026
Global rank: Worldwide · 2026-09
#55,043
AI visibility: Grade A
84
SEO health: Latest audit
77
Visits
51.5K
per month, estimated
Keywords
6.6K
ranking in Google
Organic share
100%
51.4K organic visits
LLMS.txt
Published
133 lines AI engines can read
You're seeing the free preview of betterment.com
betterment.com Web Traffic Statistics
Key findings
- Betterment (Financial Services) is ranked #55,043 worldwide in our September 2026 domain ranking, inside the top 100,000, down 5,409 places from #49,634 in August 2026.
- It is estimated to receive about 51,500 visits a month from search, 100% of it organic, across 6,576 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 133 lines.
- Its last technical audit scored 77/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #55,043 | ▼ 5,409 |
| August 2026 | #49,634 | ▲ 212 |
| July 2026 | #49,846 | ▼ 2,272 |
| June 2026 | #47,574 | — |
| May 2026 | #47,574 | ▼ 6,271 |
| April 2026 | #41,303 | ▲ 1,074 |
| March 2026 | #42,377 | ▼ 3,534 |
| February 2026 | #38,843 | — |
What this company does
Betterment provides automated investing along with financial planning tools that make it simpler for people to put money to work without needing to monitor markets constantly. Users can create portfolios matched to their own preferences and timelines, divide savings into separate categories tied to specific aims like a home purchase or retirement, and take advantage of built-in reward features. The service runs in th…
Our read on the site
Significant improvements needed.
betterment.com Traffic and Visitor Engagement
Search engines send betterment.com an estimated 51,500 visits a month. Effectively all of it is organic — about 51,400 visits from unpaid results. Paid search contributes only about 51 visits a month. Spread across 6,576 ranking keywords, that averages roughly 7.8 organic visits per keyword.
Monthly visits
51.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
51.4K
100% of all traffic
Paid visits
51
0.1% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
betterment.com AI Visibility
betterment.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
betterment.com LLMS.txt
The llms.txt on betterment.com runs to 133 lines (5,507 characters) across 12 sections, last generated in April 2026. It introduces the site as "Betterment - Digital Investment Platform". It tells AI engines the business works in Financial Services, Investment Management and Technology Stack. It describes 3 products, with prices such as Retirement Planning Tools at Free. The audience it names is Individuals, Professionals, Investors, aged 25-54 (USA). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "automated investing", "financial planning", "tailored portfolio" and "wealth building".
Status
Published
AI engines can read it
Lines
133
In the file
Size
5.5K
Characters
Sections
12
Updated Apr 8, 2026
What the file says
# Betterment - Digital Investment Platform ## About Betterment is a leading digital investment platform that simplifies saving and investing for individuals. By offering tailored portfolios and goal-based buckets, Betterment empowers users to grow their wealth effortlessly. The platform provides automated financial planning tools and investment strategies designed to maximize returns while minimizing risk, making it ideal for both novice and experienced investors. **Areas of Work:** Financial Services, Investment Management, Technology Stack ## Things to Remember - **Website:** https://betterment.com - **Address:** 61 W 62nd St, New York, NY 10023, USA - **Contact:** [email protected] - **Phone:** +1-844-228-2273 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 300 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Automated Investment Management** (Contact for pricing): A service that manages your investments automatically based on your goals and risk tolerance. - **Retirement Planning Tools** (Free): Tools designed to help you plan for retirement and achieve your financial goals. - **Financial Planning Services** (Contact for pricing): Personalized financial planning services to help you manage your finances effectively. ## Services ## Keywords automat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Automated Investment ManagementContact for pricing
- Retirement Planning ToolsFree
- Financial Planning ServicesContact for pricing
Competitors it names
Audience it targets
Individuals, Professionals, Investors · 25-54 · USA
Company type
Private · actively hiring
betterment.com Organic Keywords
Google lists betterment.com for about 6,576 keywords, which together bring an estimated 51,400 organic visits a month.
Ranking keywords
6.6K
Found in Google for this domain
Visits they bring
51.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
betterment.com SEO Audit
The latest technical audit of betterment.com scored 77 out of 100 overall. Performance is its weakest area at 58, while accessibility scores highest at 89. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
betterment.com Competitors and Alternatives
Betterment's company profile names wealthfront.com, robinhood.com and acorns.com as competitors. Its own llms.txt adds m1finance.com and sofi.com. Outside its market, the domains ranked closest to it in our worldwide ranking are junodownload.com, gofevo.com, sutherlandglobal.com and luvmehair.com.
betterment.com Company Profile
Betterment provides automated investing along with financial planning tools that make it simpler for people to put money to work without needing to monitor markets constantly. Users can create portfolios matched to their own preferences and timelines, divide savings into separate categories tied to specific aims like a home purchase or retirement, and take advantage of built-in reward features. The service runs in th…
Founded in 2010 (about 16 years ago), Betterment is based in New York, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Jon Stein. Its profile files it under Financial Services, with further tags for Investment Management, Technology Stack and Robo-Advisory. Products on record for it: Automated Investment Management, Retirement Planning Tools and Financial Planning Services. Reported revenue is $100M (2022), and total funding is listed at $275M. Its tagline reads: "Automated investing & Financial planning".
- Sector
- Financial Services
- Headquarters
- New York, United States
- Founded
- 2010
- Employees
- 201-500
- Revenue
- $100M (2022)
- Funding
- $275M
- Founders
- Jon Stein
- Products
- Automated Investment Management, Retirement Planning Tools, Financial Planning Services
betterment.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
betterment.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for betterment.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to betterment.com
Neighbours of #55,043 in our worldwide ranking — each with its own report.
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