Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,776
AI visibility: Grade B
77
SEO health: Latest audit
0
Visits
652.2K
per month, estimated
Keywords
70.8K
ranking in Google
Organic share
100%
652.2K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of barstoolsports.com
barstoolsports.com Web Traffic Statistics
Key findings
- Barstool Sports (Digital Media) is ranked #30,776 worldwide in our August 2026 domain ranking, inside the top 100,000, up 16 places from #30,792 in July 2026.
- It is estimated to receive about 652,200 visits a month from search, 100% of it organic, across 70,800 ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 148 lines.
- Its last technical audit scored 0/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,776 | ▲ 16 |
| July 2026 | #30,792 | ▼ 737 |
| June 2026 | #30,055 | — |
| May 2026 | #30,055 | ▼ 1,896 |
| April 2026 | #28,159 | ▼ 1,325 |
| March 2026 | #26,834 | ▼ 1,268 |
| February 2026 | #25,566 | — |
What this company does
Barstool Sports runs a website that covers sports and pop culture through a mix of written blogs, video clips, and audio podcasts. The focus stays on daily news from games and events plus the highlights that spread quickly online, with updates appearing regularly to keep pace with what's happening. Contributors share takes on professional leagues, college competitions, and related entertainment stories, using formats…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
barstoolsports.com Traffic and Visitor Engagement
barstoolsports.com draws an estimated 652,200 visits a month from search engines. Effectively all of it is organic — about 652,200 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 70,800 ranking keywords, that averages roughly 9.2 organic visits per keyword.
Monthly visits
652.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
652.2K
100% of all traffic
Paid visits
3
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
barstoolsports.com AI Visibility
On our AI visibility scale barstoolsports.com earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
barstoolsports.com LLMS.txt
The llms.txt on barstoolsports.com runs to 148 lines (6,569 characters) across 12 sections, last generated in March 2026. It introduces the site as "Barstool Sports". It tells AI engines the business works in Digital Media, Sports and Entertainment. It describes 4 products, with prices such as Sports News and Analysis at Free, Barstool Podcasts at Free and Video Content at Free. Services it lists include Advertising and Sponsorships and Content Partnerships. The audience it names is Sports Enthusiasts, Young Adults, Casual Fans, aged 18-35 (Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "sports news", "pop culture", "sports podcasts" and "viral sports highlights".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# Barstool Sports ## About Barstool Sports is a leading digital media company focused on sports and pop culture content. It delivers engaging news, viral highlights, podcasts, and video content to a wide audience of sports enthusiasts and casual fans. Founded in 2003, the company has built a strong community through its authentic and relatable approach to content creation. With a significant presence across multiple platforms, Barstool Sports continues to shape trends in the digital entertainment landscape. **Areas of Work:** Digital Media, Sports, Entertainment ## Things to Remember - **Website:** https://barstoolsports.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Sports News and Analysis** (Free): Comprehensive coverage of sports news, game highlights, and expert analysis across major leagues and events. - **Barstool Podcasts** (Free): A variety of podcasts covering sports, pop culture, and lifestyle topics, featuring popular hosts and unique perspectives. - **Video Content** (Free): Entertaining video series, interviews, and viral clips related to sports and pop culture, available on multiple pl
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sports News and AnalysisFree
- Barstool PodcastsFree
- Video ContentFree
- Barstool Sports AppFree
Services it tells AI about
- Advertising and SponsorshipsContact for quote
- Content PartnershipsContact for quote
Competitors it names
Audience it targets
Sports Enthusiasts, Young Adults, Casual Fans · 18-35 · Global
Company type
Private · actively hiring
barstoolsports.com Organic Keywords
Google lists barstoolsports.com for about 70,800 keywords, which together bring an estimated 652,200 organic visits a month.
Ranking keywords
70.8K
Found in Google for this domain
Visits they bring
652.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
barstoolsports.com SEO Audit
The latest technical audit of barstoolsports.com scored 0 out of 100 overall. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighOptimize Images
- HighImplement Lazy Loading
- HighMinify CSS and JavaScript
- CriticalImprove Mobile Usability
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
barstoolsports.com Competitors and Alternatives
Barstool Sports's company profile names bleacherreport.com, espn.com and deadspin.com as competitors. Its own llms.txt adds cbssports.com and si.com. Outside its market, the domains ranked closest to it in our worldwide ranking are forbes.com.br, cobrowse.io, firstam.com and volkswagen.com.
barstoolsports.com Company Profile
Barstool Sports runs a website that covers sports and pop culture through a mix of written blogs, video clips, and audio podcasts. The focus stays on daily news from games and events plus the highlights that spread quickly online, with updates appearing regularly to keep pace with what's happening. Contributors share takes on professional leagues, college competitions, and related entertainment stories, using formats…
Barstool Sports was founded in 2003, about 23 years ago, and is headquartered in New York, United States. Its workforce is listed as between 101 and 250 employees. It was founded by David Portnoy. Its profile files it under Digital Media, with further tags for Sports, Entertainment and Content Creation. Products on record for it: Sports News and Analysis, Podcasts and Video Content. Reported revenue is $50M (2022). Its tagline reads: "By the common man, for the common man.".
- Sector
- Digital Media
- Headquarters
- New York, United States
- Founded
- 2003
- Employees
- 101-250
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Founders
- David Portnoy
- Products
- Sports News and Analysis, Podcasts, Video Content
barstoolsports.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
barstoolsports.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for barstoolsports.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to barstoolsports.com
Neighbours of #30,776 in our worldwide ranking — each with its own report.
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