Last updated: September 2026
Global rank: Worldwide · 2026-09
#25,473
AI visibility: Grade A+
95
SEO health: Latest audit
82
Visits
991.7K
per month, estimated
Keywords
104.2K
ranking in Google
Organic share
100%
991.7K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of backmarket.com
backmarket.com Web Traffic Statistics
Key findings
- Back Market (E-commerce) is ranked #25,473 worldwide in our September 2026 domain ranking, inside the top 100,000, up 307 places from #25,780 in August 2026.
- It is estimated to receive about 991,700 visits a month from search, 100% of it organic, across 104,200 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 168 lines.
- Its last technical audit scored 82/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #25,473 | ▲ 307 |
| August 2026 | #25,780 | ▲ 88 |
| July 2026 | #25,868 | ▲ 120 |
| June 2026 | #25,988 | — |
| May 2026 | #25,988 | ▼ 207 |
| April 2026 | #25,781 | ▼ 712 |
| March 2026 | #25,069 | ▲ 203 |
| February 2026 | #25,272 | — |
What this company does
Back Market is shaking up the electronics world by making high-quality refurbished devices accessible to everyone. They connect buyers with a network of trusted refurbishers who inspect, repair, and certify gadgets like smartphones, laptops, and tablets before they hit the marketplace. Customers get premium tech at up to 70% off retail prices, complete with warranties and free shipping in many regions. What sets them…
Our read on the site
Back Market demonstrates strong SEO fundamentals with a solid score of 92/100 in SEO but faces performance challenges with a score of 53/100. The site is well-optimized for accessibility and best practices, yet there are significant opportunities for content expansion and technical improvements to enhance overall user…
backmarket.com Traffic and Visitor Engagement
backmarket.com draws an estimated 991,700 visits a month from search engines. Effectively all of it is organic — about 991,700 visits from unpaid results. Paid search contributes only about 30 visits a month. Spread across 104,200 ranking keywords, that averages roughly 9.5 organic visits per keyword.
Monthly visits
991.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
991.7K
100% of all traffic
Paid visits
30
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
backmarket.com AI Visibility
On our AI visibility scale backmarket.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
backmarket.com LLMS.txt
The llms.txt on backmarket.com runs to 168 lines (8,751 characters) across 12 sections, last generated in April 2026. It introduces the site as "Back Market". It tells AI engines the business works in E-commerce, Refurbished Electronics and Sustainable Technology. It describes 5 products, with prices such as Refurbished iPhone 14 at $500-$700, Refurbished MacBook Air M1 at $600-$800 and Refurbished Samsung Galaxy S23 at $450-$650. Services it lists include Device Warranty, 30-Day Returns, Free Shipping and Refurbisher Certification. The audience it names is Budget-conscious tech buyers, eco-friendly consumers, aged 18-45 (Europe, US, Canada). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Sitemap.xml and React.js. The keywords it claims start with "refurbished tech", "refurbished phones", "refurbished laptops" and "eco-friendly tech".
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.8K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Back Market ## About Back Market runs a vibrant online marketplace specializing in refurbished electronics that perform just like new but cost way less. They partner with vetted refurbishers worldwide to offer everything from smartphones and laptops to headphones and smartwatches, all rigorously tested and backed by solid warranties. Shoppers love the steep discounts – often 30-70% off – plus the feel-good factor of reducing electronic waste. The site is user-friendly, with detailed condition grades like 'Excellent' or 'Very Good,' real customer photos, and easy filters for specs and brands. They've got a huge selection of Apple, Samsung, Dell, and more, serving folks who want quality without the premium price tag. Sustainability is baked in; each sale keeps devices out of landfills and cuts carbon emissions. Their app takes it mobile, perfect for on-the-go deals. Back Market handles returns hassle-free and ships quickly across multiple countries. Refurbishers get a fair shot too, listing directly on the platform. It's won awards for trust and innovation in the circular economy space. Customers keep coming back for the reliability and savings. The company's grown from a French startup to a global player, always prioritizing planet-friendly tech. Whether you're a student grabbing a cheap laptop or upgrading your phone sustainably, they've got you covered. Education hubs expla
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Refurbished iPhone 14$500-$700
- Refurbished MacBook Air M1$600-$800
- Refurbished Samsung Galaxy S23$450-$650
- Refurbished iPad Pro$400-$600
- Refurbished AirPods Pro$120-$180
Services it tells AI about
- Device WarrantyIncluded
- 30-Day ReturnsFree
- Free ShippingFree
- Refurbisher CertificationContact for pricing
- Trade-In ProgramVaries
Competitors it names
Audience it targets
Budget-conscious tech buyers, eco-friendly consumers · 18-45 · Europe, US, Canada
Company type
Private
backmarket.com Organic Keywords
Google lists backmarket.com for about 104,200 keywords, which together bring an estimated 991,700 organic visits a month.
Ranking keywords
104.2K
Found in Google for this domain
Visits they bring
991.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
backmarket.com SEO Audit
The latest technical audit of backmarket.com scored 82 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- MediumCreate a llms.txt File
- MediumOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
backmarket.com Competitors and Alternatives
Back Market's company profile names https://www.swappa.com, https://www.gazelle.com, https://www.rebuy.com and https://www.renewed.com as competitors. Its own llms.txt adds https://www.letgo.com and https://www.decluttr.com. Outside its market, the domains ranked closest to it in our worldwide ranking are brusselstimes.com, youlesp.com, restockrocket.io and msgsndr.com.
backmarket.com Company Profile
Back Market is shaking up the electronics world by making high-quality refurbished devices accessible to everyone. They connect buyers with a network of trusted refurbishers who inspect, repair, and certify gadgets like smartphones, laptops, and tablets before they hit the marketplace. Customers get premium tech at up to 70% off retail prices, complete with warranties and free shipping in many regions. What sets them…
Back Market was founded in 2014, about 12 years ago, and is headquartered in Paris, France. Its workforce is listed as between 1,001 and 5,000 employees. Its founders are Thibaud D'Elarauze, Quentin Lebroton and Vianney Vaute. Its profile files it under E-commerce, with further tags for Refurbished Electronics, Sustainable Technology and Consumer Electronics. Products on record for it: Refurbished iPhones, Refurbished MacBooks, Refurbished Android Phones and Refurbished Laptops. Total funding on record is $548M. Its tagline reads: "Shop refurbished tech that's like new, for less – and good for the planet.".
- Sector
- E-commerce
- Headquarters
- Paris, France
- Founded
- 2014
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- $548M
- Founders
- Thibaud D'Elarauze, Quentin Lebroton, Vianney Vaute
- Products
- Refurbished iPhones, Refurbished MacBooks, Refurbished Android Phones, Refurbished Laptops
backmarket.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
backmarket.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for backmarket.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to backmarket.com
Neighbours of #25,473 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. backmarket.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.