Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Last updated: September 2026
Global rank: Worldwide · 2026-08
#10
AI visibility: Grade A
85
SEO health: Latest audit
91
Visits
592.1M
per month, estimated
Keywords
13.3M
ranking in Google
Organic share
100%
592.1M organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of apple.com
A snapshot of how apple.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Apple started out making personal computers in a garage and grew into one of the biggest names in consumer technology. They design and sell phones, tablets, laptops, and watches that people use every day. The company also runs its own stores and online shop where customers can buy devices and get help. Over the years Apple built a whole system of apps and services that work together smoothly. Folks who buy an iPhone…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
592.1M
Across 12 months
Change
+79%
First to last month shown
Organic visits
592.1M
100% of all traffic
Paid visits
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
Who buys: Consumers, businesses, schools, and enterprises worldwide.
Sources: en.wikipedia.org · linkedin.com · reuters.com
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
147
In the file
Size
7.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
13.3M
Found in Google for this domain
Visits they bring
592.1M
Estimated organic visits a month
| Keyword | Position |
|---|
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Apple started out making personal computers in a garage and grew into one of the biggest names in consumer technology. They design and sell phones, tablets, laptops, and watches that people use every day. The company also runs its own stores and online shop where customers can buy devices and get help. Over the years Apple built a whole system of apps and services that work together smoothly. Folks who buy an iPhone…
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for apple.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
Neighbours of #10 in our worldwide ranking — each with its own report.
You are looking at one domain. apple.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
5.6K
No paid search detected
100%
0%
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Apple is one of the most visible brands in AI answers about consumer technology because its product lines, headquarters, and market position are widely documented and frequently cited.
Updated Sep 3, 2026
# Apple ## About Apple creates consumer electronics and software that people use every day. The company started in a garage and grew into one of the largest businesses in the world by focusing on simple design and reliable hardware. Its main products include the iPhone, Mac computers, iPad tablets, and Apple Watch. Apple also runs the App Store where developers sell apps and services to hundreds of millions of users. The company sells directly through its own retail stores and online, which gives it tight control over the customer experience. Over the years Apple has built a full ecosystem so that its devices work together smoothly. This approach keeps customers coming back when they want to upgrade or add new gear. Apple invests heavily in its own chips and software to keep performance high and features unique. The business makes money from hardware sales, subscriptions like Apple Music and iCloud, and fees from the App Store. Tim Cook has led the company since 2011 and continues to expand into services and wearables. Apple now operates in more than 150 countries with over 160,000 employees. Its stores serve as both sales points and community spaces where people can try products and get support. The company has faced questions about supply chain practices and privacy but keeps releasing new devices each year. Apple also runs environmental programs to reduce its carbon footpri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
| Volume |
|---|
| CPC |
|---|
| Ranking page |
|---|
| 0 60 app | 1 | 260 | $1.62 | /us/app/fastr-0-60-acceleration-test/id1296375567 |
| 0 to 60 app | 1 | 260 | $1.62 | /us/app/fastr-0-60-acceleration-test/id1296375567 |
| 0-60 app | 1 | 260 | $1.62 | /us/app/fastr-0-60-acceleration-test/id1296375567 |
| 0 battery iphone | 1 | 210 | — | /en-us/108805 |
| 0 60 app iphone | 1 | 50 | $1.02 | /ca/app/fastr-0-60-acceleration-test/id1296375567 |
The top 5 of 19.9M keywords we hold for this domain.
SEO
Excellent
Performance
Accessibility
Excellent
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Some names read live from the web
Live-web sources:en.wikipedia.orglinkedin.comreuters.comfortune.com
—
links on file
Audience it targets
Broad consumer base · All ages · Global
Company type
Public