Last updated: August 2026
ABOUT YOU is a European online fashion retailer that sells clothing, shoes, accessories, and sportswear from its own assortment and third-party brands. It serves consumers shopping online across Europe, including Switzerland via aboutyou.ch, and also offers B2B commerce infrastructure through SCAYLE and SCAYLE Payments.
Global rank: Worldwide · 2026-08
#36,355
AI visibility: Grade F
25
SEO health: Latest audit
86
Visits
30
per month, estimated
Keywords
124
ranking in Google
Organic share
100%
30 organic visits
LLMS.txt
Missing
AI engines have to guess
You're seeing the free preview of aboutyou.ch
aboutyou.ch Web Traffic Statistics
Key findings
- ABOUT YOU SE & Co. KG (E-commerce / online fashion retail) is ranked #36,355 worldwide in our August 2026 domain ranking, inside the top 100,000, up 24,130 places from #60,485 in July 2026.
- It is estimated to receive about 30 visits a month from search, 100% of it organic, across 124 ranking keywords.
- Its AI visibility score is 25 out of 100 (grade F), with no llms.txt, which is the single biggest gap.
- Its last technical audit scored 86/100, with "Implement H1 Tags Across Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #36,355 | ▲ 24,130 |
| July 2026 | #60,485 | ▲ 23,231 |
| June 2026 | #83,716 | — |
| May 2026 | #83,716 | ▼ 4,650 |
| April 2026 | #79,066 | ▲ 3,467 |
| March 2026 | #82,533 | ▼ 7,378 |
| February 2026 | #75,155 | — |
Our read on the site
The overall SEO health of aboutyou.ch is strong, with a perfect SEO score of 100/100 and excellent accessibility. However, there are critical areas for improvement, particularly in performance and on-page SEO elements, such as missing H1 tags and broken links that could hinder user experience and search engine visibili…
aboutyou.ch Traffic and Visitor Engagement
Search engines send aboutyou.ch an estimated 30 visits a month. Effectively all of it is organic — about 30 visits from unpaid results. Spread across 124 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
30
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
30
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aboutyou.ch Traffic by Country
A live-web estimate — not a measurement — puts ABOUT YOU SE & Co. KG's largest markets as Germany (25%), Austria (12%), Switzerland (10%) and Netherlands (10%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- Germany25%
- Austria12%
- Switzerland10%
- Netherlands10%
- Poland8%
Who buys: Online shoppers looking for fashion and lifestyle products, especially young to mid-market consumers.
Sources: handelsverband.swiss · publiceye.ch · handelsverband.swiss
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aboutyou.ch AI Visibility
aboutyou.ch scores 25 out of 100 on our AI visibility scale, grade F. It takes full marks for SEO health. The biggest gap is LLMS.txt, at 0 of 40 points (Missing), worth 40 points if closed. It also loses points on Company profile (0/25), Crawlability (5/10) and Structured data (0/5). Without an llms.txt the score cannot go above 60, because that file alone carries 40 of the 100 points.
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Missing
0/8 core fields
100/100
robots ✓ · sitemap ✗
Not detected
Fix these first
- → Publish an llms.txt — the single biggest AI-visibility gain (+40).
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
ABOUT YOU is moderately visible in AI answers for online fashion because it has broad European reach, a clear brand name, and an established corporate profile, though it is still often overshadowed by larger incumbents like Zalando.
aboutyou.ch Organic Keywords
Google lists aboutyou.ch for about 124 keywords, which together bring an estimated 30 organic visits a month.
Ranking keywords
124
Found in Google for this domain
Visits they bring
30
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webaboutyou.ch SEO Audit
The latest technical audit of aboutyou.ch scored 86 out of 100 overall. Performance is its weakest area at 49, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags Across Pages
- HighFix Broken Links
- HighCreate and Submit Sitemap
- MediumAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aboutyou.ch Competitors and Alternatives
A live-web read points to Zalando, Zalando Lounge, About You's fashion marketplace peers and H&M online. Outside its market, the domains ranked closest to it in our worldwide ranking are sumicity.net.br, tercept.com, ntghkt.com and modelscope.cn.
Some names read live from the web
aboutyou.ch Company Profile
The business behind the domain — what it does, where it is, and who runs it.
ABOUT YOU is a European online fashion retailer that sells clothing, shoes, accessories, and sportswear from its own assortment and third-party brands. It serves consumers shopping online across Europe, including Switzerland via aboutyou.ch, and also offers B2B commerce infrastructure through SCAYLE and SCAYLE Payments.
- Industry
- E-commerce / online fashion retail
- Headquarters
- Hamburg, Germany
- Founded
- 2014
- Products
- Online fashion store, Clothing, Shoes, Accessories, Sportswear
- Competitors
- Zalando, Zalando Lounge, About You's fashion marketplace peers, H&M online, ASOS
- Audience
- Online shoppers looking for fashion and lifestyle products, especially young to mid-market consumers.
Live-web sources:handelsverband.swisspubliceye.chhandelsverband.swisscorporate.aboutyou.de
aboutyou.ch LLMS.txt
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on aboutyou.ch. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
- → It is the single biggest AI-visibility gain available here (+40 points).
- → The generator writes it from the live site, in one pass.
- → You publish one file at the root; nothing else on the site changes.
0
of 40 points
aboutyou.ch Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aboutyou.ch yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
—
links on file
Companies ranked next to aboutyou.ch
Neighbours of #36,355 in our worldwide ranking — each with its own report.
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