36kr.com — September 2026 traffic, keywords & AI visibility

Search engines send 36kr.com an estimated 7,859 visits a month. Effectively all of it is organic — about 7,859 visits from unpaid results. Spread across 6,230 ranking keywords, that averages roughly 1.3 organic visits per keyword.

36kr.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

The llms.txt on 36kr.com runs to 160 lines (8,819 characters) across 12 sections, last generated in August 2026. It introduces the site as "36Kr". It tells AI engines the business works in Tech Media, Startup Journalism and Business News. It describes 5 products, with prices such as Mobile App at Free. Services it lists include Market Intelligence, Event Sponsorship and Data Products. Technologies it mentions include Web CMS, Mobile App Push and Analytics Dashboard. The keywords it claims start with "china tech news", "startup funding", "venture capital" and "product launches".

# 36Kr

## About
36Kr has grown into one of China's most recognized platforms for technology, startups, and business developments. It delivers daily coverage on funding rounds, product launches, and policy shifts that matter to founders and investors. The team focuses on stories that actually move the market rather than surface-level announcements. Readers range from early-stage entrepreneurs looking for inspiration to established VCs tracking the next big opportunity. Over the years the site has built a reputation for timely reporting and access to founders who rarely speak elsewhere. Its editorial mix blends breaking news with deeper features on business models and market trends. Beyond the website, 36Kr runs paid research reports and industry conferences that bring together operators and capital providers. The platform also offers advertising and branded content solutions for companies wanting to reach China's tech audience. Its audience spans mainland China as well as overseas Chinese entrepreneurs and investors. Revenue comes from a combination of premium subscriptions, event sponsorships, and native advertising. The company stays independent and has not pursued an IPO. It continues to expand its data offerings and English-language content to serve a broader readership. Competition comes from both domestic players and global tech media brands. The core value remains fast, 

Google lists 36kr.com for about 6,230 keywords, which together bring an estimated 7,859 organic visits a month.

The latest technical audit of 36kr.com scored 68 out of 100 overall. Accessibility is its weakest area at 38, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

36Kr's company profile names techcrunch.com, theinformation.com, caixinglobal.com and sina.com.cn as competitors. Its own llms.txt adds tencent.com and jiemian.com. Outside its market, the domains ranked closest to it in our worldwide ranking are measurementlab.net, picpay.com, graph.org and irondns.net.

techcrunch.com

theinformation.com

caixinglobal.com

sina.com.cn

tencent.com

jiemian.com