Last updated: August 2026
Global rank: Worldwide · 2026-08
#20,375
AI visibility: Grade A+
92
SEO health: Latest audit
76
Visits
661.8K
per month, estimated
Keywords
67.6K
ranking in Google
Organic share
100%
661.8K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of 23andme.com
23andme.com Web Traffic Statistics
Key findings
- 23andMe (Biotechnology) is ranked #20,375 worldwide in our August 2026 domain ranking, inside the top 100,000, down 289 places from #20,086 in July 2026.
- It is estimated to receive about 661,800 visits a month from search, 100% of it organic, across 67,600 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 136 lines.
- Its last technical audit scored 76/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #20,375 | ▼ 289 |
| July 2026 | #20,086 | ▼ 352 |
| June 2026 | #19,734 | — |
| May 2026 | #19,734 | ▼ 2,370 |
| April 2026 | #17,364 | ▼ 454 |
| March 2026 | #16,910 | ▲ 277 |
| February 2026 | #17,187 | — |
What this company does
23andMe provides at-home DNA testing that examines a person's genetic material to generate reports on ancestry and health-related traits. Customers collect a saliva sample using a kit mailed to their home, then send it to a laboratory for analysis. The resulting information covers ethnic background details across various regions and offers insights into how certain genetic markers may connect to wellness factors or i…
Our read on the site
The overall SEO health of 23andMe is moderate, with a performance score of 60/100 indicating room for improvement, particularly in on-page elements and technical optimizations. While accessibility is strong at 92/100, the site faces challenges with image optimization and content gaps that could enhance its visibility a…
23andme.com Traffic and Visitor Engagement
Search engines send 23andme.com an estimated 661,800 visits a month. Effectively all of it is organic — about 661,800 visits from unpaid results. Spread across 67,600 ranking keywords, that averages roughly 9.8 organic visits per keyword.
Monthly visits
661.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
661.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
23andme.com AI Visibility
23andme.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
23andme.com LLMS.txt
The llms.txt on 23andme.com runs to 136 lines (6,312 characters) across 12 sections, last generated in March 2026. It introduces the site as "23andMe - DNA Genetic Testing & Ancestry". It tells AI engines the business works in Biotechnology, Genetics and Health Tech. It describes 3 products, with prices such as Ancestry Service at $99 one-time and Health + Ancestry Service at $199 one-time. Services it lists include DNA Testing Consultation and Family Tree Building. The audience it names is Health-conscious individuals, Genealogy enthusiasts, Adults seeking wellness insights, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Python. The keywords it claims start with "DNA genetic testing", "ancestry testing", "health insights" and "genetic analysis". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
136
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# 23andMe - DNA Genetic Testing & Ancestry ## About 23andMe is a leading biotechnology company specializing in direct-to-consumer genetic testing services. Their innovative DNA testing kits provide detailed ancestry breakdowns and personalized health insights, empowering individuals to make informed decisions about their health and lifestyle. Founded in 2006, 23andMe is committed to scientific excellence and is trusted by experts in genetics and health tech. The company serves a global audience with a focus on ancestry, wellness, and health risk analysis. **Areas of Work:** Biotechnology, Genetics, Health Tech ## Things to Remember - **Website:** https://23andme.com - **Address:** 899 W Evelyn Ave, Mountain View, CA 94041, United States - **Contact:** [email protected] - **Phone:** +1-650-938-6300 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Ancestry Service** ($99 one-time): Discover your ancestry composition and connect with relatives through DNA matching. - **Health + Ancestry Service** ($199 one-time): Get insights into your ancestry along with personalized health reports based on your genetic data. - **Genetic Health Risk Reports** (Included in Health + Ancestry Service): Receive detailed report
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Ancestry Service$99 one-time
- Health + Ancestry Service$199 one-time
- Genetic Health Risk ReportsIncluded in Health + Ancestry Service
Services it tells AI about
- DNA Testing ConsultationContact for quote
- Family Tree BuildingContact for quote
Competitors it names
Audience it targets
Health-conscious individuals, Genealogy enthusiasts, Adults seeking wellness insights · 18-54 · Global
Company type
Public · actively hiring
23andme.com Organic Keywords
Google lists 23andme.com for about 67,600 keywords, which together bring an estimated 661,800 organic visits a month.
Ranking keywords
67.6K
Found in Google for this domain
Visits they bring
661.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
23andme.com SEO Audit
The latest technical audit of 23andme.com scored 76 out of 100 overall. Performance is its weakest area at 60, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Text
- HighFix Broken Links
- CriticalEnhance Page Load Speed
- HighRevise Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
23andme.com Competitors and Alternatives
23andMe's company profile names ancestry.com, myheritage.com and genomeweb.com as competitors. Its own llms.txt adds familytreedna.com and dnafit.com. Outside its market, the domains ranked closest to it in our worldwide ranking are direct.gov.uk, forethought.ai, nissanusa.com and burberry.com.
23andme.com Company Profile
23andMe provides at-home DNA testing that examines a person's genetic material to generate reports on ancestry and health-related traits. Customers collect a saliva sample using a kit mailed to their home, then send it to a laboratory for analysis. The resulting information covers ethnic background details across various regions and offers insights into how certain genetic markers may connect to wellness factors or i…
Founded in 2006 (about 20 years ago), 23andMe is based in Mountain View, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Anne Wojcicki. Its profile files it under Biotechnology, with further tags for Genetics, Health Tech and Direct-to-Consumer. Products on record for it: Ancestry Service, Health + Ancestry Service and Genetic Health Risk Reports. Reported revenue is $200M (2022), and total funding is listed at $18.2B. Its tagline reads: "DNA Genetic Testing For Health, Ancestry And More".
- Sector
- Biotechnology
- Headquarters
- Mountain View, United States
- Founded
- 2006
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- $18.2B
- Founders
- Anne Wojcicki
- Products
- Ancestry Service, Health + Ancestry Service, Genetic Health Risk Reports
23andme.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
23andme.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 23andme.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 23andme.com
Neighbours of #20,375 in our worldwide ranking — each with its own report.
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