Last updated: September 2026
Global rank: Worldwide · 2026-09
#327,695
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
24.6K
per month, estimated
Keywords
1.8K
ranking in Google
Organic share
100%
24.6K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of horseware.com
horseware.com Web Traffic Statistics
Key findings
- Horseware Ireland (Retail, E-commerce & Consumer Goods) is ranked #327,695 worldwide in our September 2026 domain ranking, up 106,230 places from #433,925 in August 2026.
- It is estimated to receive about 24,600 visits a month from search, 100% of it organic, across 1,815 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 170 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #327,695 | ▲ 106,230 |
| August 2026 | #433,925 | ▼ 210,406 |
| July 2026 | #223,519 | ▲ 135,960 |
| June 2026 | #359,479 | — |
| May 2026 | #359,479 | ▼ 87,666 |
| April 2026 | #271,813 | ▲ 29,987 |
| March 2026 | #301,800 | ▼ 15,942 |
| February 2026 | #285,858 | — |
What this company does
Horseware Ireland stands as the premier destination for equestrian enthusiasts seeking top-tier horse rugs, leather goods, and riding accessories. Founded with a deep passion for horses, the company crafts every product with input from riders and trainers who know the demands of the stable and arena. Their lineup includes durable turnout blankets that hold up through harsh winters, breathable fly sheets for summer co…
Our read on the site
The overall SEO health of horseware.com is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which hinder the site's search engine vi…
horseware.com Traffic and Visitor Engagement
Search engines send horseware.com an estimated 24,600 visits a month. Effectively all of it is organic — about 24,600 visits from unpaid results. Spread across 1,815 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
24.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
24.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
horseware.com AI Visibility
horseware.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
horseware.com LLMS.txt
The llms.txt on horseware.com runs to 170 lines (8,741 characters) across 12 sections, last generated in May 2026. It introduces the site as "Horseware Ireland ® Official - Shop Equestrian Products Online". It tells AI engines the business works in Equestrian Products, Horse Care and Sporting Goods. It describes 5 products, with prices such as Rambo Turnout Blanket at $250-$400; Mio Leather Saddle at $1,200-$2,000; and Eskadron Riding Boots at $300-$500. Services it lists include Custom Fitting Consultations, Wholesale Partnerships, Gear Repair Service and International Shipping. The audience it names is Horse owners, riders, trainers, aged 25-55 (Global). Technologies it mentions include HTTPS, E-commerce Platform and Payment Gateway. The keywords it claims start with "horseware", "horse blankets", "equestrian gear" and "horse riding accessories".
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.7K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Horseware Ireland ® Official - Shop Equestrian Products Online ## About Horseware Ireland crafts premium horse rugs, leather products, and equestrian accessories designed by riders for riders. Their rugged turnout blankets shield horses from rain, wind, and cold, while lightweight fly sheets keep insects at bay during warm months. Leather saddles and bridles combine traditional craftsmanship with modern durability for all-day comfort in the saddle. The brand excels in riding boots that offer superior grip and support for jumping or dressage. Grooming kits and halters round out a collection focused on everyday horse care. Horseware's global fanbase spans casual trail riders to Olympic-level competitors who demand gear that performs. Innovation drives their edge, like waterproof coatings that outlast competitors and adjustable fits for every horse shape. Retailers stock Horseware for its reputation and repeat sales. The Newmarket line refreshes classic styles with vibrant colors and smart fabrics. Sustainability efforts include recycled materials without skimping on strength. Online shopping simplifies finding the right size with handy guides and videos. Their story began in a small Irish workshop, growing into an industry leader through word-of-mouth among equestrians. Quality control ensures every item meets high standards before shipping. Community engagement via social med
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Rambo Turnout Blanket$250-$400
- Mio Leather Saddle$1,200-$2,000
- Eskadron Riding Boots$300-$500
- Fly Rug Breeze$80-$150
- Grooming Kit Essentials$50-$100
Services it tells AI about
- Custom Fitting ConsultationsFree with purchase
- Wholesale PartnershipsContact for pricing
- Gear Repair ServiceVaries by item
- International ShippingCalculated at checkout
Competitors it names
Audience it targets
Horse owners, riders, trainers · 25-55 · Global
Company type
Private
horseware.com Organic Keywords
Google lists horseware.com for about 1,815 keywords, which together bring an estimated 24,600 organic visits a month.
Ranking keywords
1.8K
Found in Google for this domain
Visits they bring
24.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
horseware.com SEO Audit
The latest technical audit of horseware.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Sitemap
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
horseware.com Competitors and Alternatives
Horseware Ireland's company profile names https://www.smartpakequine.com, https://www.doversaddlery.com, https://www.horse.com and https://www.equus.com as competitors. Its own llms.txt adds https://www.ridingwarehouse.com and https://www.horseloverz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are decoymail.mx, prostitutkirest.com, vaporfi.com and masirahtv.net.
horseware.com Company Profile
Horseware Ireland stands as the premier destination for equestrian enthusiasts seeking top-tier horse rugs, leather goods, and riding accessories. Founded with a deep passion for horses, the company crafts every product with input from riders and trainers who know the demands of the stable and arena. Their lineup includes durable turnout blankets that hold up through harsh winters, breathable fly sheets for summer co…
Founded in 1986 (about 40 years ago), Horseware Ireland is based in Dundalk, Ireland. Its workforce is listed as between 201 and 500 employees. It was founded by Tom McGuinness. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Equestrian Gear; and Horse Care Products. Products on record for it: Rambo Horse Blankets, Leather Saddles & Bridles, Riding Boots and Fly Sheets. Total funding on record is Bootstrapped. Its tagline reads: "#1 brand for horse rugs, leather & accessories made for equestrians, by equestrians".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Dundalk, Ireland
- Founded
- 1986
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Tom McGuinness
- Products
- Rambo Horse Blankets, Leather Saddles & Bridles, Riding Boots, Fly Sheets
horseware.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
horseware.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for horseware.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to horseware.com
Neighbours of #327,695 in our worldwide ranking — each with its own report.
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