Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#694,130
AI visibility: Grade A
89
SEO health: Latest audit
89
Visits
66.5K
per month, estimated
Keywords
7.7K
ranking in Google
Organic share
100%
66.5K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of horseandrider.com
A snapshot of how horseandrider.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Horse&Rider offers a steady stream of practical guidance centered on Western horse life. The site publishes articles and features that walk readers through training methods tailored to disciplines like reining, cutting, and trail riding, along with straightforward advice on equine health care and the daily routines of horsekeeping. Rather than abstract theory, the material comes from working professionals who share w…
Our read on the site
The overall SEO health of horseandrider.com is strong, with a high performance score of 98/100. However, there are critical areas for improvement, particularly in on-page SEO with missing H1 tags and image alt attributes, which could enhance visibility and accessibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
66.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
66.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
153
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
7.7K
Found in Google for this domain
Visits they bring
66.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Horse&Rider offers a steady stream of practical guidance centered on Western horse life. The site publishes articles and features that walk readers through training methods tailored to disciplines like reining, cutting, and trail riding, along with straightforward advice on equine health care and the daily routines of horsekeeping. Rather than abstract theory, the material comes from working professionals who share w…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for horseandrider.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #694,130 in our worldwide ranking — each with its own report.
You are looking at one domain. horseandrider.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 24, 2026
# Horse&Rider Official Website ## About Horse&Rider is a leading online platform dedicated to supporting horse enthusiasts with expert advice on training, health care, and horsekeeping. Catering to both novice and seasoned riders, the website offers valuable resources and insights from top industry professionals to enhance the Western horse life experience. With a focus on responsible horse ownership, Horse&Rider serves as a trusted guide for equestrian communities worldwide. **Areas of Work:** Equestrian, Pet Care, Digital Media ## Things to Remember - **Website:** https://horseandrider.com - **Address:** Not Available, Not Available, Not Available - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Training Guides** (Contact for pricing): Comprehensive guides for Western horse training techniques, designed for all skill levels. - **Health Care Resources** (Contact for pricing): Expert advice and resources on equine health management and care. - **Horsekeeping Advice** (Contact for pricing): Practical tips and strategies for effective horse grooming and maintenance. - **Subscription Membership** ($10/month or $100/year): Access exclusive content, ar
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Excellent
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Horse Enthusiasts, Equestrian Professionals, Hobbyists · 18-54 · Global
Company type
Private · actively hiring