Last updated: August 2026
Global rank: Worldwide · 2026-08
#309,173
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
5.5K
per month, estimated
Keywords
3.3K
ranking in Google
Organic share
100%
5.5K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of homeinstead.co.uk
homeinstead.co.uk Web Traffic Statistics
Key findings
- Home Instead (Home Care) is ranked #309,173 worldwide in our August 2026 domain ranking, down 2,078 places from #307,095 in July 2026.
- It is estimated to receive about 5,506 visits a month from search, 100% of it organic, across 3,296 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 148 lines.
- Its last technical audit scored 0/100, with "Implement a Sitemap and Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #309,173 | ▼ 2,078 |
| July 2026 | #307,095 | ▲ 25,692 |
| June 2026 | #332,787 | — |
| May 2026 | #332,787 | ▼ 9,658 |
| April 2026 | #323,129 | ▼ 37,551 |
| March 2026 | #285,578 | ▲ 21,794 |
| February 2026 | #307,372 | — |
What this company does
Home Instead offers home care that allows individuals to receive support while staying in the comfort of their own homes. The services are designed around personal routines and specific requirements, covering tasks like meal preparation, light housekeeping, medication reminders, and providing company to reduce feelings of isolation. This way of working ensures that care feels less like an intrusion and more like a na…
Our read on the site
The website for Home Instead demonstrates a solid foundation in SEO with a clear value proposition and a well-structured content layout. However, there are critical technical issues, such as the absence of a robots.txt file and sitemap, which could hinder search engine indexing and visibility.
homeinstead.co.uk Traffic and Visitor Engagement
Search engines send homeinstead.co.uk an estimated 5,506 visits a month. Effectively all of it is organic — about 5,506 visits from unpaid results. Spread across 3,296 ranking keywords, that averages roughly 1.7 organic visits per keyword.
Monthly visits
5.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
homeinstead.co.uk AI Visibility
homeinstead.co.uk scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
homeinstead.co.uk LLMS.txt
The llms.txt on homeinstead.co.uk runs to 148 lines (6,371 characters) across 12 sections, last generated in April 2026. It introduces the site as "Home Instead - Personalized Home Care Services". It tells AI engines the business works in Home Care, Elderly Care and Healthcare. It describes 4 products, with prices such as Companionship Services at $25/hour and Respite Care at $30/hour. Services it lists include In-Home Care Assessment and 24/7 Care Services. The audience it names is Families, Seniors, Caregivers, aged All ages (United Kingdom). Technologies it mentions include WordPress, HTML, CSS and JavaScript. The keywords it claims start with "home care", "personalised home care", "reliable home care" and "quality home care".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.4K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Home Instead - Personalized Home Care Services ## About Home Instead is a leading provider of personalized home care services, dedicated to helping families ensure their loved ones receive the highest quality of care in the comfort of their own homes. With a focus on reliability and compassion, Home Instead has supported tens of thousands of families across the UK. Their services are tailored to meet the unique needs of each individual, ensuring that every client receives the care they deserve. **Areas of Work:** Home Care, Elderly Care, Healthcare ## Things to Remember - **Website:** https://homeinstead.co.uk - **Address:** Nottingham, United Kingdom - **Contact:** [email protected] - **Phone:** +44-115-947-4700 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Private - **Employees:** 2000 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Personalized Home Care Services** (Contact for pricing): Tailored care services designed to meet individual needs in the comfort of home. - **Companionship Services** ($25/hour): Providing companionship and support for seniors to enhance their quality of life. - **Alzheimer's and Dementia Care** (Contact for pricing): Specialized care services for individuals with Alzheimer's and dementia. - **Respite Care** ($30/hour): Temporary relief for family care
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Personalized Home Care ServicesContact for pricing
- Companionship Services$25/hour
- Alzheimer's and Dementia CareContact for pricing
- Respite Care$30/hour
Services it tells AI about
- In-Home Care AssessmentFree
- 24/7 Care ServicesContact for quote
Competitors it names
Audience it targets
Families, Seniors, Caregivers · All ages · United Kingdom
Company type
Private · actively hiring
homeinstead.co.uk Organic Keywords
Google lists homeinstead.co.uk for about 3,296 keywords, which together bring an estimated 5,506 organic visits a month.
Ranking keywords
3.3K
Found in Google for this domain
Visits they bring
5.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
homeinstead.co.uk SEO Audit
The latest technical audit of homeinstead.co.uk scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap and Robots.txt
- HighOptimize Page Load Speed
- HighAdd Alt Text to Images
- MediumCreate Targeted Content for Gaps
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
homeinstead.co.uk Competitors and Alternatives
Home Instead's company profile names bluebirdcare.co.uk, comfortkeepers.co.uk and visitingangels.co.uk as competitors. Its own llms.txt adds brightstarcare.com and homewatchcaregivers.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sprottshawcommunitycollege.org, surveylab.com, applifier.com and galvanickz.kz.
homeinstead.co.uk Company Profile
Home Instead offers home care that allows individuals to receive support while staying in the comfort of their own homes. The services are designed around personal routines and specific requirements, covering tasks like meal preparation, light housekeeping, medication reminders, and providing company to reduce feelings of isolation. This way of working ensures that care feels less like an intrusion and more like a na…
Founded in 1994 (about 32 years ago), Home Instead is based in Nottingham, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Paul and Lori Hogan. Its profile files it under Home Care, with further tags for Elderly Care, Healthcare and Service-Based. Products on record for it: Personalized Home Care Services, Companionship Services, Alzheimer's and Dementia Care and Respite Care. Reported revenue is $50M (2022). Its tagline reads: "Your loved one deserves personalised, quality, reliable home care - we’ve helped tens of thousands of families, and we’re here for you when you need us.".
- Sector
- Home Care
- Headquarters
- Nottingham, United Kingdom
- Founded
- 1994
- Employees
- 1001-5000
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Founders
- Paul and Lori Hogan
- Products
- Personalized Home Care Services, Companionship Services, Alzheimer's and Dementia Care, Respite Care
homeinstead.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
homeinstead.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for homeinstead.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to homeinstead.co.uk
Neighbours of #309,173 in our worldwide ranking — each with its own report.
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