Last updated: September 2026
Global rank: Worldwide · 2026-09
#171,316
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
3.3K
per month, estimated
Keywords
3.1K
ranking in Google
Organic share
100%
3.3K organic visits
LLMS.txt
Published
72 lines AI engines can read
You're seeing the free preview of hobbyco.com.au
hobbyco.com.au Company Profile
HobbyCo has been supplying Australian hobbyists with quality materials for years, stocking everything from model kits and paints to scrapbooking tools and collectibles. They focus on making creative pursuits accessible whether someone is just starting out or already deep into a project. The range covers craft supplies, hobby tools, and DIY items that appeal to all ages and skill levels. HobbyCo serves customers acros…
Founded in 2012 (about 14 years ago), HobbyCo is based in Sydney, Australia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Hobby Supplies, Craft Supplies and DIY Retail. Total funding on record is Bootstrapped. Its tagline reads: "Everything you need for your next hobby adventure".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Sydney, Australia
- Founded
- 2012
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
hobbyco.com.au Web Traffic Statistics
Key findings
- HobbyCo (Retail, E-commerce & Consumer Goods) is ranked #171,316 worldwide in our September 2026 domain ranking, up 21,396 places from #192,712 in August 2026.
- It is estimated to receive about 3,302 visits a month from search, 100% of it organic, across 3,135 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 72 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #171,316 | ▲ 21,396 |
| August 2026 | #192,712 | ▲ 57,266 |
| July 2026 | #249,978 | ▼ 128,858 |
| June 2026 | #121,120 | — |
| May 2026 | #121,120 | ▲ 163,076 |
| April 2026 | #284,196 | ▼ 7,910 |
| March 2026 | #276,286 | ▼ 32,607 |
| February 2026 | #243,679 | — |
What this company does
HobbyCo has been supplying Australian hobbyists with quality materials for years, stocking everything from model kits and paints to scrapbooking tools and collectibles. They focus on making creative pursuits accessible whether someone is just starting out or already deep into a project. The range covers craft supplies, hobby tools, and DIY items that appeal to all ages and skill levels. HobbyCo serves customers acros…
Our read on the site
The overall SEO health of https://hobbyco.com.au is critically poor, with missing essential on-page elements such as title, meta description, and header tags. Additionally, significant technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml hinder the site's performance and search engine v…
hobbyco.com.au Traffic and Visitor Engagement
Search engines send hobbyco.com.au an estimated 3,302 visits a month. Effectively all of it is organic — about 3,302 visits from unpaid results. Spread across 3,135 ranking keywords, that averages roughly 1.1 organic visits per keyword.
Monthly visits
3.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hobbyco.com.au AI Visibility
hobbyco.com.au scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
hobbyco.com.au LLMS.txt
The llms.txt on hobbyco.com.au runs to 72 lines (4,008 characters) across 12 sections, last generated in May 2026. It introduces the site as "HobbyCo Australia". It tells AI engines the business works in Hobby Supplies, Craft Retail and DIY Products. It describes 4 products, including Model Building Kits, Acrylic Paint Sets and Scrapbooking Starter Packs. Services it lists include Order Tracking and Product Advice. The audience it names is Hobbyists and families, aged All ages (Australia). Technologies it mentions include HTTPS. The keywords it claims start with "craft supplies", "DIY projects", "model kits" and "art supplies".
Status
Published
AI engines can read it
Lines
72
In the file
Size
4.0K
Characters
Sections
12
Updated May 30, 2026
What the file says
# HobbyCo Australia ## About HobbyCo has been supplying Australian hobbyists with quality materials for years, stocking everything from model kits and paints to scrapbooking tools and collectibles. They focus on making creative pursuits accessible whether someone is just starting out or already deep into a project. The range covers craft supplies, hobby tools, and DIY items that appeal to all ages and skill levels. HobbyCo serves customers across the country through their online store, helping people find the right gear without needing to hunt through multiple shops. Their selection includes eco-friendly options and beginner-friendly kits that remove some of the usual barriers to trying something new. Value comes from reliable stock, straightforward advice on product use, and competitive pricing that keeps regular hobbyists coming back. The business supports both individual makers and small groups looking for project materials. Over time they have built a reputation for carrying hard-to-find items that bigger chains often skip. HobbyCo keeps an eye on trends like new model releases and popular craft techniques so their inventory stays relevant. They also share practical tips through occasional guides that help customers get better results with their purchases. The company operates as a straightforward retailer focused on the hobby and craft space rather than trying to be every
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Model Building KitsContact for pricing
- Acrylic Paint SetsContact for pricing
- Scrapbooking Starter PacksContact for pricing
- Hobby Tool KitsContact for pricing
Services it tells AI about
- Order TrackingFree
- Product AdviceFree
Competitors it names
Audience it targets
Hobbyists and families · All ages · Australia
Company type
Private
hobbyco.com.au Organic Keywords
Google lists hobbyco.com.au for about 3,135 keywords, which together bring an estimated 3,302 organic visits a month.
Ranking keywords
3.1K
Found in Google for this domain
Visits they bring
3.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hobbyco.com.au SEO Audit
The latest technical audit of hobbyco.com.au scored 0 out of 100 overall. The audit makes 18 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighCreate a Sitemap.xml
14 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hobbyco.com.au Competitors and Alternatives
HobbyCo's company profile names hobbywarehouse.com.au, thehobbyhub.com.au, craftonline.com.au and spotlightstores.com.au as competitors. Its own llms.txt adds bunnings.com.au and ebay.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are vezetvsem.ru, tsurinews.jp, gkids.com and bet.bg.
hobbyco.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hobbyco.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hobbyco.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hobbyco.com.au
Neighbours of #171,316 in our worldwide ranking — each with its own report.
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