Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#172,714
AI visibility: Grade B
77
SEO health: Latest audit
80
Visits
53.9K
per month, estimated
Keywords
6.0K
ranking in Google
Organic share
100%
53.9K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of hl.com
A snapshot of how hl.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Houlihan Lokey stands out as a powerhouse in the world of investment banking, focusing primarily on mergers and acquisitions, corporate finance, and financial restructurings. Founded back in the early '70s, they've built a reputation for handling complex deals that others might shy away from, serving everyone from middle-market companies to massive corporations and private equity giants. Their independence sets them…
Our read on the site
The overall SEO health of hl.com is solid, with a strong SEO score of 92/100, indicating effective optimization practices. However, there are critical areas for improvement, particularly in technical aspects and content gaps that could enhance visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
53.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
53.9K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
151
In the file
Size
8.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
6.0K
Found in Google for this domain
Visits they bring
53.9K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Houlihan Lokey stands out as a powerhouse in the world of investment banking, focusing primarily on mergers and acquisitions, corporate finance, and financial restructurings. Founded back in the early '70s, they've built a reputation for handling complex deals that others might shy away from, serving everyone from middle-market companies to massive corporations and private equity giants. Their independence sets them…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hl.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #172,714 in our worldwide ranking — each with its own report.
You are looking at one domain. hl.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated May 5, 2026
# Houlihan Lokey ## About Houlihan Lokey is a premier independent investment bank renowned for its expertise in mergers and acquisitions, financial restructurings, and valuations. They cater to a broad spectrum of clients including corporations, private equity funds, and creditors navigating complex financial landscapes. Their advisory services shine in middle-market deals where precision and creativity matter most. With a global footprint spanning key financial hubs, they deliver tailored strategies that maximize value. The firm's restructuring team excels in out-of-court solutions and bankruptcy scenarios, often leading league tables. Valuation services support everything from fairness opinions to dispute resolutions. Capital raising through equity and debt is another strong suit, leveraging deep industry knowledge. Clients value their conflict-free advice, stemming from a pure advisory model. Over decades, they've closed high-profile transactions across sectors like tech, healthcare, and energy. Their bankers bring real-world experience from both buy-side and sell-side. In volatile markets, Houlihan Lokey provides stability and insights. They invest heavily in talent development, fostering a collaborative environment. Public since 2015, they've delivered strong returns amid industry shifts. ESG integration is increasingly part of their playbook. For firms seeking growth or
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Executives, Investors · 30-60 · Global
Company type
Public