Last updated: September 2026

Sep 2026

hitwise.com — September 2026 traffic, keywords & AI visibility

HitwiseWeb Analytics

Global rank: Worldwide · 2026-09

#252,118

AI visibility: Grade C

67

SEO health: Not audited

—

Visits

0

per month, estimated

Keywords

0

ranking in Google

Organic share

0%

of all search traffic

LLMS.txt

Published

149 lines AI engines can read

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hitwise.com Company Profile

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Hitwise delivers deep insights into website traffic and online behaviors, helping marketers understand where audiences come from and what drives their actions. They track billions of page views monthly across millions of sites, offering a clear picture of digital landscapes. Businesses rely on Hitwise to benchmark performance against competitors and spot emerging trends early. Their data covers search queries, social…

Hitwise was founded in 1997, about 29 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Web Analytics, with further tags for Competitive Intelligence, Digital Marketing and Audience Measurement. Products on record for it: Hitwise Intelligence, Search Analytics and Audience Overlap Reports. Its tagline reads: "Your window into online consumer behavior".

Web AnalyticsCompetitive IntelligenceDigital MarketingAudience Measurement
Sector
Web Analytics
Founded
1997
Employees
11-50
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Hitwise Intelligence, Search Analytics, Audience Overlap Reports

hitwise.com Web Traffic Statistics

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Key findings

  • Hitwise (Web Analytics) is ranked #252,118 worldwide in our September 2026 domain ranking, up 964 places from #253,082 in August 2026.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 149 lines.
hitwise.com global rank history
MonthRankMove
September 2026#252,118▲ 964
August 2026#253,082▼ 4,113
July 2026#248,969▼ 7,827
June 2026#241,142—
May 2026#241,142▲ 9,149
April 2026#250,291▼ 12,050
March 2026#238,241▲ 10,698
February 2026#248,939—

What this company does

Hitwise delivers deep insights into website traffic and online behaviors, helping marketers understand where audiences come from and what drives their actions. They track billions of page views monthly across millions of sites, offering a clear picture of digital landscapes. Businesses rely on Hitwise to benchmark performance against competitors and spot emerging trends early. Their data covers search queries, social…

hitwise.com Traffic and Visitor Engagement

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Paid search ads bring 100% of it — more than its organic results do.

Monthly visits

0

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

0

0% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

0%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

hitwise.com AI Visibility

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On our AI visibility scale hitwise.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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hitwise.com LLMS.txt

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The llms.txt on hitwise.com runs to 149 lines (8,036 characters) across 12 sections, last generated in May 2026. It introduces the site as "Hitwise". It tells AI engines the business works in Web Analytics, Competitive Intelligence, Digital Marketing and Audience Insights. It describes 4 products, with prices such as Hitwise Trend Reports at $5K+/year. Services it lists include Custom Competitive Analysis, Data Consulting, API Integration and Training Workshops. The audience it names is Marketing Professionals, Agency Execs, E-com Managers, aged 25-54 (Global). Technologies it mentions include Google Tag Manager, Snowflake, Looker, Python and Big Data Processing. The keywords it claims start with "web analytics", "competitive intelligence", "website traffic" and "audience insights". It gives the company type as Acquired.

Status

Published

AI engines can read it

Lines

149

In the file

Size

8.0K

Characters

Sections

12

Updated May 4, 2026

What the file says

# Hitwise

## About
Hitwise stands out in the crowded web analytics space by focusing on massive-scale passive data collection from ISPs and partners, tracking real user behaviors without cookies or panels. They analyze traffic sources, audience demographics, and competitive rankings for over a million websites worldwide. Marketers turn to Hitwise to uncover hidden patterns like which social platforms drive the most conversions or where competitors poach users. The platform's strength lies in its historical depth, offering benchmarks that span years for trend spotting. E-commerce brands use it to refine SEO strategies based on actual search-to-purchase paths. Publishers gauge content performance against peers in niche categories. Agencies leverage the data for multimillion-dollar pitches, armed with visuals that wow clients. Hitwise's reports break down visits by referrer type, device, and geography with pinpoint accuracy. They highlight upstream and downstream traffic flows, revealing partnership opportunities. As privacy regs tighten, their ISP-sourced data remains robust and compliant. Clients rave about the time saved from manual competitor scraping. The intuitive interface lets non-techies dive into insights fast. Hitwise continually adds layers like video consumption metrics to stay ahead. It's not just numbers; it's narratives on digital shifts. Brands scale campaigns co

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Web AnalyticsCompetitive IntelligenceDigital MarketingAudience Insights

Keywords it claims

web analyticscompetitive intelligencewebsite trafficaudience insightssearch analyticsdigital marketingcompetitor benchmarkingonline behaviortraffic sourcesmarket share

Technologies

Google Tag ManagerSnowflakeLookerPythonBig Data Processing

Products it tells AI about

  • Hitwise Competitive IntelligenceContact for pricing
  • Hitwise Search IntelligenceContact for pricing
  • Hitwise Audience ExplorerContact for pricing
  • Hitwise Trend Reports$5K+/year

Services it tells AI about

  • Custom Competitive AnalysisCustom Quote
  • Data ConsultingCustom Quote
  • API IntegrationCustom Quote
  • Training WorkshopsContact for pricing

Competitors it names

similarweb.comcomscore.comquantcast.comnielsen.comsemrush.comahrefs.com

Audience it targets

Marketing Professionals, Agency Execs, E-com Managers · 25-54 · Global

Company type

Acquired

hitwise.com Competitors and Alternatives

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Hitwise's company profile names similarweb.com, comscore.com, quantcast.com and nielsen.com as competitors. Its own llms.txt adds semrush.com and ahrefs.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 6my575.com, marketspread.com, oliverbonacini.com and handsonwebhosting.com.

similarweb.com
comscore.com
quantcast.com
nielsen.com
semrush.com
ahrefs.com

hitwise.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

hitwise.com Organic Keywords

The searches this domain already ranks for, and how much traffic they bring it.

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Ranking keywords

0

Found in Google for this domain

Visits they bring

0

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Web AnalyticsCompetitive IntelligenceDigital MarketingAudience MeasurementHitwise IntelligenceSearch AnalyticsAudience Overlap Reports

hitwise.com SEO Audit

How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.

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This site hasn't been audited yet.

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Companies ranked next to hitwise.com

Neighbours of #252,118 in our worldwide ranking — each with its own report.

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