Last updated: September 2026
Global rank: Worldwide · 2026-09
#238,455
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
966
per month, estimated
Keywords
1.0K
ranking in Google
Organic share
100%
966 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of herpa.de
herpa.de Company Profile
Herpa Models has been crafting high-quality scale model airplanes and vehicles since the 1970s, earning a loyal following among hobbyists worldwide. Specializing in 1:200, 1:400, and 1:500 scale aircraft, their kits capture every rivet and panel line with German engineering precision. From commercial airliners to military jets, Herpa offers both snap-together display models and advanced kits for serious builders. Bey…
Founded in 1971 (about 55 years ago), Herpa Models is based in Seligenporten, Germany. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Hobby Supplies, Scale Models and Model Kits. Products on record for it: 1:200 Scale Airplane Kits, 1:400 Display Models, Airport Accessories and Vehicle Scale Models. Total funding on record is Bootstrapped. Its tagline reads: "Precision scale models for aviation enthusiasts and collectors".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Seligenporten, Germany
- Founded
- 1971
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- 1:200 Scale Airplane Kits, 1:400 Display Models, Airport Accessories, Vehicle Scale Models
herpa.de Web Traffic Statistics
Key findings
- Herpa Models (Retail, E-commerce & Consumer Goods) is ranked #238,455 worldwide in our September 2026 domain ranking, down 3,014 places from #235,441 in August 2026.
- It is estimated to receive about 966 visits a month from search, 100% of it organic, across 1,045 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #238,455 | ▼ 3,014 |
| August 2026 | #235,441 | ▼ 8,547 |
| July 2026 | #226,894 | ▲ 7,814 |
| June 2026 | #234,708 | — |
| May 2026 | #234,708 | ▼ 5,272 |
| April 2026 | #229,436 | ▼ 25,545 |
| March 2026 | #203,891 | ▲ 28,611 |
| February 2026 | #232,502 | — |
What this company does
Herpa Models has been crafting high-quality scale model airplanes and vehicles since the 1970s, earning a loyal following among hobbyists worldwide. Specializing in 1:200, 1:400, and 1:500 scale aircraft, their kits capture every rivet and panel line with German engineering precision. From commercial airliners to military jets, Herpa offers both snap-together display models and advanced kits for serious builders. Bey…
Our read on the site
The overall SEO health of https://herpa.de is critically poor due to missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag and robots.txt, which could hinder search engine indexing and user experie…
herpa.de Traffic and Visitor Engagement
Search engines send herpa.de an estimated 966 visits a month. Effectively all of it is organic — about 966 visits from unpaid results. Spread across 1,045 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
966
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
966
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
herpa.de AI Visibility
herpa.de scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
herpa.de LLMS.txt
The llms.txt on herpa.de runs to 81 lines (3,747 characters) across 12 sections, last generated in May 2026. It introduces the site as "Herpa Models - Scale Model Airplanes & Kits". It tells AI engines the business works in Scale Modeling, Hobby Manufacturing and Aviation Collectibles. It describes 5 products, with prices such as Herpa 1:200 Airbus A380 at $85, Herpa 1:400 Boeing 747 Pro-Line Kit at $45 and Herpa Airport Terminal Set at $120. Services it lists include Custom Livery Requests, Model Painting Service, Dealer Wholesale Program and Model Repair Service. The audience it names is Male hobbyists, aviation enthusiasts, collectors, aged 25-65 (Europe, North America, Global). Technologies it mentions include HTTPS, E-commerce Platform and Content Management. The keywords it claims start with "model airplanes", "scale models", "model kits" and "Herpa Models".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.7K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Herpa Models - Scale Model Airplanes & Kits ## About Herpa Models crafts premium scale model airplanes that aviation fans can't get enough of. Their 1:200 and 1:400 kits nail every detail from cockpit windows to engine nacelles. Beginners grab snap-together display pieces while pros dive into builder kits with photo-etch and resin upgrades. The brand dominates collector circles with exclusive airline liveries you won't find anywhere else. Herpa pairs aircraft with ground equipment like baggage carts and jetways for full airport scenes. Quality control shines through flawless molding and durable paints. Global shipping reaches hobby shops and direct to enthusiasts. Limited runs create buzz in model forums and at shows. Herpa stays ahead with releases matching new real-world planes. Their heritage German precision appeals to detail-obsessed builders. Community trusts Herpa for consistent scaling across decades of production. Accessories fill every modeling need from tools to cases. Partnerships with carriers guarantee authentic markings. Herpa turns plastic into miniature masterpieces that impress judges and collectors alike. **Areas of Work:** Scale Modeling, Hobby Manufacturing, Aviation Collectibles ## Things to Remember - **Website:** https://herpa.de - **Address:** Seligenporten, Germany - **Contact:** - **Phone:** - **Hours:** - **Timezone:** CET - **Currency:** EUR
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Herpa 1:200 Airbus A380$85
- Herpa 1:400 Boeing 747 Pro-Line Kit$45
- Herpa Airport Terminal Set$120
- Herpa Wings Club Limited Edition$65
- Herpa Decal Sheet Set$15
Services it tells AI about
- Custom Livery RequestsContact for pricing
- Model Painting ServiceStarting at €50
- Dealer Wholesale ProgramVolume discounts
- Model Repair ServiceQuote based
- Collector Subscription Box$35/month
Competitors it names
Audience it targets
Male hobbyists, aviation enthusiasts, collectors · 25-65 · Europe, North America, Global
Company type
Private
herpa.de Organic Keywords
Google lists herpa.de for about 1,045 keywords, which together bring an estimated 966 organic visits a month.
Ranking keywords
1.0K
Found in Google for this domain
Visits they bring
966
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
herpa.de SEO Audit
The latest technical audit of herpa.de scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
herpa.de Competitors and Alternatives
Herpa Models's company profile names https://www.horizonhobby.com, https://www.scalehobbyist.com, https://www.modeltrainstuff.com and https://www.aircraftresourcecenter.com as competitors. Its own llms.txt adds https://www.boeing.com and https://www.airliners.net. Outside its market, the domains ranked closest to it in our worldwide ranking are opentix.life, kroobannok.com, crazygames-poki.com and realtyna.com.
herpa.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
herpa.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for herpa.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to herpa.de
Neighbours of #238,455 in our worldwide ranking — each with its own report.
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