Last updated: September 2026
Global rank: Worldwide · 2026-09
#406,279
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
38
per month, estimated
Keywords
27
ranking in Google
Organic share
100%
38 organic visits
LLMS.txt
Published
81 lines AI engines can read
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herma.de Web Traffic Statistics
Key findings
- HERMA GmbH (Manufacturing, Industrials & Materials) is ranked #406,279 worldwide in our September 2026 domain ranking, up 7,154 places from #413,433 in August 2026.
- It is estimated to receive about 38 visits a month from search, 100% of it organic, across 27 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #406,279 | ▲ 7,154 |
| August 2026 | #413,433 | ▲ 110,304 |
| July 2026 | #523,737 | ▲ 38,259 |
| June 2026 | #561,996 | — |
| May 2026 | #561,996 | ▼ 9,922 |
| April 2026 | #552,074 | ▼ 42,152 |
| March 2026 | #509,922 | ▼ 18,820 |
| February 2026 | #491,102 | — |
What this company does
HERMA produces self-adhesive labels, label stock materials, and labeling equipment from their operations in Germany. The product range includes standard labels for office and home use along with more robust options designed for industrial environments, medical applications, or food packaging. They also manufacture machines that automatically apply these labels onto products, boxes, or containers during production. By…
Our read on the site
The SEO health of https://herma.de is critically poor due to missing essential on-page elements such as title, meta description, and headings. Technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further exacerbate the situation, leading to a very slow page load time.
herma.de Traffic and Visitor Engagement
herma.de draws an estimated 38 visits a month from search engines. Effectively all of it is organic — about 38 visits from unpaid results. Spread across 27 ranking keywords, that averages roughly 1.4 organic visits per keyword.
Monthly visits
38
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
38
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
herma.de AI Visibility
On our AI visibility scale herma.de earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
herma.de LLMS.txt
The llms.txt on herma.de runs to 81 lines (3,844 characters) across 12 sections, last generated in May 2026. It introduces the site as "HERMA - Self-Adhesive Labels and Labeling Solutions". It tells AI engines the business works in Industrial Labeling, Packaging Solutions and Adhesive Technology. It describes 5 products, including Self-Adhesive Labels, HERMA Labeling Machines and Custom Labels. Services it lists include Custom Label Printing, Labeling System Integration, Adhesive Consulting and Eco-Label Certification. The audience it names is Industrial B2B (Europe, Global). Technologies it mentions include HTTPS. The keywords it claims start with "self-adhesive labels", "labeling machines", "custom labels" and "logistics labeling".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.8K
Characters
Sections
12
Updated May 15, 2026
What the file says
# HERMA - Self-Adhesive Labels and Labeling Solutions ## About HERMA GmbH has been perfecting self-adhesive labels since 1947, serving as a trusted partner for businesses worldwide. They specialize in high-performance labels, labeling machines, and complete solutions that streamline operations across industries. From durable logistics tags to sustainable packaging options, their products emphasize quality, adhesion, and environmental responsibility. Manufacturers rely on their automated systems to boost efficiency, while retailers use custom designs for standout branding. Innovation drives everything, with ongoing advancements in recyclable materials and smart tech integrations. Their global reach ensures consistent delivery, backed by decades of expertise in adhesive science. Clients in food, pharma, and e-commerce all find tailored fits here. HERMA's machines handle high-volume demands with precision, reducing waste and downtime. Eco-initiatives like biodegradable labels appeal to green-conscious firms. Overall, they solve real-world labeling headaches with reliable, forward-looking tech. **Areas of Work:** Industrial Labeling, Packaging Solutions, Adhesive Technology ## Things to Remember - **Website:** https://herma.de - **Address:** Filderstadt, Germany - **Contact:** - **Phone:** - **Hours:** - **Timezone:** CET - **Currency:** EUR - **Company Type:** Private - **Em
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Self-Adhesive LabelsContact for pricing
- HERMA Labeling MachinesContact for pricing
- Custom LabelsContact for pricing
- Eco-Friendly LabelsContact for pricing
- Logistics LabelsContact for pricing
Services it tells AI about
- Custom Label PrintingQuote-based
- Labeling System IntegrationProject-based
- Adhesive ConsultingConsulting fees
- Eco-Label CertificationQuote-based
- Maintenance ServicesSubscription
Competitors it names
Audience it targets
Industrial B2B · Europe, Global
Company type
Private
herma.de Organic Keywords
Google lists herma.de for about 27 keywords, which together bring an estimated 38 organic visits a month.
Ranking keywords
27
Found in Google for this domain
Visits they bring
38
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
herma.de SEO Audit
The latest technical audit of herma.de scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighGenerate a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
herma.de Competitors and Alternatives
HERMA GmbH's company profile names https://www.avery.com, https://www.labeling.com, https://www.ustickers.com and https://www.zebra.com as competitors. Its own llms.txt adds https://www.brother-usa.com and https://www.labelingmachines.com. Outside its market, the domains ranked closest to it in our worldwide ranking are urbanfocusclub.nl, star-conflict.com, highwinds-media.com and curoax.com.
herma.de Company Profile
HERMA produces self-adhesive labels, label stock materials, and labeling equipment from their operations in Germany. The product range includes standard labels for office and home use along with more robust options designed for industrial environments, medical applications, or food packaging. They also manufacture machines that automatically apply these labels onto products, boxes, or containers during production. By…
HERMA GmbH was founded in 1947, about 79 years ago, and is headquartered in Filderstadt, Germany. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Manufacturing, Industrials & Materials, with further tags for Retail, E-commerce & Consumer Goods; Transportation, Mobility & Logistics; and Industrial Labeling. Products on record for it: Self-adhesive labels, Labeling machines, Custom label printing and Eco-friendly labels. Reported revenue is €250M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Self-adhesive labels and labeling solutions that stick with you".
- Sector
- Manufacturing, Industrials & Materials
- Headquarters
- Filderstadt, Germany
- Founded
- 1947
- Employees
- 501-1000
- Revenue
- €250M (2023)
- Funding
- Bootstrapped
- Products
- Self-adhesive labels, Labeling machines, Custom label printing, Eco-friendly labels
herma.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
herma.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for herma.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to herma.de
Neighbours of #406,279 in our worldwide ranking — each with its own report.
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