Last updated: August 2026
Global rank: Worldwide · 2026-08
#89,101
AI visibility: Grade A
87
SEO health: Latest audit
88
Visits
238
per month, estimated
Keywords
330
ranking in Google
Organic share
100%
238 organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of hbl.fi
hbl.fi Web Traffic Statistics
Key findings
- Hufvudstadsbladet (Media) is ranked #89,101 worldwide in our August 2026 domain ranking, inside the top 100,000, down 6,037 places from #83,064 in July 2026.
- It is estimated to receive about 238 visits a month from search, 100% of it organic, across 330 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 88/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #89,101 | ▼ 6,037 |
| July 2026 | #83,064 | ▼ 28,822 |
| June 2026 | #54,242 | — |
| May 2026 | #54,242 | ▲ 796 |
| April 2026 | #55,038 | ▼ 1,446 |
| March 2026 | #53,592 | ▲ 849 |
| February 2026 | #54,441 | — |
What this company does
Hufvudstadsbladet publishes a Swedish-language newspaper that reaches readers across Finland through its website and print editions. The focus stays on daily reporting from the capital area and other parts of Svenskfinland, with stories about local government decisions, schools, traffic changes, and community events in places such as Helsinki, Espoo, Vanda, and Grankulla. Separate sections also cover national politic…
Our read on the site
Significant improvements needed.
hbl.fi Traffic and Visitor Engagement
Search engines send hbl.fi an estimated 238 visits a month. Effectively all of it is organic — about 238 visits from unpaid results. Spread across 330 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
238
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
238
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hbl.fi AI Visibility
hbl.fi scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
hbl.fi LLMS.txt
The llms.txt on hbl.fi runs to 137 lines (5,779 characters) across 12 sections, last generated in March 2026. It introduces the site as "Hufvudstadsbladet - Finland's Leading Swedish-Language Newspaper". It tells AI engines the business works in Media, Publishing and Digital Media. It describes 3 products, with prices such as Digital News Subscription at €9.90/month, Print Newspaper at €15/month and HBL Mobile App at Free with subscription. Services it lists include Advertising Solutions and Content Partnerships. The audience it names is Swedish-speaking Finns, Professionals, Students, News Enthusiasts, aged 25-54 (Finland). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "Finnish news", "Swedish-language newspaper", "Hufvudstadsbladet" and "HBL Finland".
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.8K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Hufvudstadsbladet - Finland's Leading Swedish-Language Newspaper ## About Hufvudstadsbladet (HBL) is a prominent Finnish newspaper catering to the Swedish-speaking community in Finland. Established in 1864, it offers in-depth coverage of local, national, and international news, alongside cultural and lifestyle content. With a robust digital platform and a commitment to quality journalism, HBL engages its audience through innovative storytelling and timely information. The publication fosters informed discussions and serves as a vital voice for its community. **Areas of Work:** Media, Publishing, Digital Media ## Things to Remember - **Website:** https://hbl.fi - **Address:** Helsinki, Finland - **Contact:** [email protected] - **Phone:** +358 9 12531 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Helsinki - **Currency:** EUR - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $15M - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Subscription** (€9.90/month): Access to premium news content, exclusive articles, and digital archives on the HBL platform. - **Print Newspaper** (€15/month): Daily delivery of the HBL newspaper with comprehensive news and features for traditional readers. - **HBL Mobile App** (Free with subscription): A user-friendly app for accessing news on the go, with personalized notifications and offline reading.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News Subscription€9.90/month
- Print Newspaper€15/month
- HBL Mobile AppFree with subscription
Services it tells AI about
- Advertising SolutionsContact for quote
- Content PartnershipsContact for quote
Competitors it names
Audience it targets
Swedish-speaking Finns, Professionals, Students, News Enthusiasts · 25-54 · Finland
Company type
Private · actively hiring
hbl.fi Organic Keywords
Google lists hbl.fi for about 330 keywords, which together bring an estimated 238 organic visits a month.
Ranking keywords
330
Found in Google for this domain
Visits they bring
238
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hbl.fi SEO Audit
The latest technical audit of hbl.fi scored 88 out of 100 overall. Performance is its weakest area at 62, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Robots.txt file
- CriticalCreate and submit a Sitemap
- HighOptimize Images for Performance
- HighMinify CSS and JavaScript
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hbl.fi Competitors and Alternatives
Hufvudstadsbladet's company profile names iltalehti.fi, hs.fi and aamulehti.fi as competitors. Its own llms.txt adds yle.fi and suomenkuvalehti.fi. Outside its market, the domains ranked closest to it in our worldwide ranking are cutsjobz.com, lookmazing.com, krydsordexperten.dk and yamaguchi.lg.jp.
hbl.fi Company Profile
Hufvudstadsbladet publishes a Swedish-language newspaper that reaches readers across Finland through its website and print editions. The focus stays on daily reporting from the capital area and other parts of Svenskfinland, with stories about local government decisions, schools, traffic changes, and community events in places such as Helsinki, Espoo, Vanda, and Grankulla. Separate sections also cover national politic…
Founded in 1864 (about 162 years ago), Hufvudstadsbladet is based in Helsinki, Finland. Its workforce is listed as between 201 and 500 employees. Its profile files it under Media, with further tags for Publishing, Digital Media and Subscription-Based. Products on record for it: Digital News Subscription, Print Newspaper and Mobile App. Reported revenue is $15M (2022). Its tagline reads: "Störst i Svenskfinland".
- Sector
- Media
- Headquarters
- Helsinki, Finland
- Founded
- 1864
- Employees
- 201-500
- Revenue
- $15M (2022)
- Funding
- Not Disclosed
- Products
- Digital News Subscription, Print Newspaper, Mobile App
hbl.fi Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hbl.fi Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hbl.fi yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hbl.fi
Neighbours of #89,101 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. hbl.fi competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.