hbfuller.com — September 2026 traffic, keywords & AI visibility

Search engines send hbfuller.com an estimated 18,600 visits a month. Effectively all of it is organic — about 18,600 visits from unpaid results. Paid search contributes only about 8 visits a month. Spread across 1,794 ranking keywords, that averages roughly 10 organic visits per keyword.

hbfuller.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

The llms.txt on hbfuller.com runs to 148 lines (6,601 characters) across 12 sections, last generated in April 2026. It introduces the site as "hbfuller.com". It tells AI engines the business works in Adhesives Manufacturing, Industrial Chemicals and Packaging Solutions. It describes 4 products, including Hot Melt Adhesives, Pressure Sensitive Adhesives and Water-Based Adhesives. Services it lists include Custom Adhesive Formulation, Technical Support and Consulting, Global Supply Chain Management and Sustainability Audits. The audience it names is B2B Industrial Manufacturers (Global). Technologies it mentions include SAP ERP, Adhesive Formulation Software and Supply Chain Management Tools. The keywords it claims start with "adhesives", "hot melt", "sealants" and "industrial bonding". It gives the company type as Public.

# hbfuller.com

## About
H.B. Fuller Company is a premier provider of adhesives, sealants, and specialty chemical products worldwide. Established over a century ago, they deliver innovative solutions for bonding and assembly in diverse industries including packaging, nonwovens, construction, and electronics. Their product range features high-performance adhesives tailored to specific applications, ensuring durability and efficiency. H.B. Fuller emphasizes sustainability with bio-based and recyclable options. They support global manufacturers with technical expertise and reliable supply chains. The company's R&D focuses on advancing adhesive technologies for future challenges. H.B. Fuller serves major brands in hygiene products, automotive parts, and building materials. Their solutions enhance product integrity and production speed. Commitment to quality and compliance defines their operations. H.B. Fuller drives industry progress through partnerships and innovation.

**Areas of Work:** Adhesives Manufacturing, Industrial Chemicals, Packaging Solutions

## Things to Remember
- **Website:** https://hbfuller.com
- **Address:** 
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 6200
- **Revenue:** $3.67B
- **Hiring Status:** Not currently hiring

## Products
- **Hot Melt Adhesives** (Contact for pricing): Ve

Google lists hbfuller.com for about 1,794 keywords, which together bring an estimated 18,600 organic visits a month.

H.B. Fuller's company profile names 3m.com, henkel.com, huntsman.com and dow.com as competitors. Its own llms.txt adds dupont.com and sika.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nscluster.de, kaleanders.com, wwnytv.com and matcha-jp.com.

3m.com

henkel.com

huntsman.com

dow.com

dupont.com

sika.com