Last updated: September 2026
Global rank: Worldwide · 2026-09
#285,060
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
3.9K
per month, estimated
Keywords
1.9K
ranking in Google
Organic share
100%
3.9K organic visits
LLMS.txt
Published
70 lines AI engines can read
You're seeing the free preview of hayters.com
hayters.com Web Traffic Statistics
Key findings
- Hayters (Media, Entertainment & Gaming) is ranked #285,060 worldwide in our September 2026 domain ranking, up 50,259 places from #335,319 in August 2026.
- It is estimated to receive about 3,890 visits a month from search, 100% of it organic, across 1,902 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 70 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #285,060 | ▲ 50,259 |
| August 2026 | #335,319 | ▲ 113,373 |
| July 2026 | #448,692 | ▼ 94,206 |
| June 2026 | #354,486 | — |
| May 2026 | #354,486 | ▲ 88,574 |
| April 2026 | #443,060 | ▼ 39,524 |
| March 2026 | #403,536 | ▲ 24,432 |
| February 2026 | #427,968 | — |
What this company does
Hayters has been delivering football coverage since the early days of the Premier League. The team focuses on breaking stories, match reports and sharp analysis rather than clickbait headlines. Their writers have strong contacts inside clubs and use those relationships to surface information that other outlets miss. Readers get daily updates across the top European leagues with special emphasis on the English game. T…
hayters.com Traffic and Visitor Engagement
Search engines send hayters.com an estimated 3,890 visits a month. Effectively all of it is organic — about 3,890 visits from unpaid results. Spread across 1,902 ranking keywords, that averages roughly 2.0 organic visits per keyword.
Monthly visits
3.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hayters.com AI Visibility
hayters.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
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hayters.com LLMS.txt
The llms.txt on hayters.com runs to 70 lines (2,748 characters) across 12 sections, last generated in May 2026. It introduces the site as "Hayters". It tells AI engines the business works in Sports Media, Football Journalism and Digital Publishing. It describes 2 products, with prices such as Matchday Live at Free. Services it lists include Club Content Partnership and Newsletter Sponsorship. The audience it names is Football enthusiasts, aged 18-45 (Global). Technologies it mentions include viewport and https. The keywords it claims start with "premier league", "football news", "transfer news" and "match reports".
Status
Published
AI engines can read it
Lines
70
In the file
Size
2.7K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Hayters ## About Hayters delivers no-nonsense football coverage built on real contacts inside clubs. The editorial team produces daily news, tactical analysis and post-match reaction across the Premier League and major European leagues. Readers appreciate the direct tone that avoids the usual hype and filler found elsewhere. The site also offers quizzes and opinion columns that spark discussion among fans. Hayters keeps its operation lean, relying on a small group of experienced journalists rather than a large newsroom. Advertising and a modest subscription option fund the business without outside investors. The platform updates continuously during the season with rapid reaction pieces after key fixtures. Navigation is straightforward with clear sections for news, analysis and Premier League specific content. Hayters positions itself as the destination for supporters who want honest insight rather than clickbait. The brand has grown steadily through organic search and word-of-mouth sharing among football communities. **Areas of Work:** Sports Media, Football Journalism, Digital Publishing ## Things to Remember - **Website:** https://hayters.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - *
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hayters PremiumContact for pricing
- Matchday LiveFree
Services it tells AI about
- Club Content PartnershipCustom
- Newsletter SponsorshipCustom
Competitors it names
Audience it targets
Football enthusiasts · 18-45 · Global
Company type
Private
hayters.com Organic Keywords
Google lists hayters.com for about 1,902 keywords, which together bring an estimated 3,890 organic visits a month.
Ranking keywords
1.9K
Found in Google for this domain
Visits they bring
3.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hayters.com SEO Audit
The latest technical audit of hayters.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
hayters.com Competitors and Alternatives
Hayters's company profile names Goal.com, ESPN.com, BBC Sport and Sky Sports as competitors. Its own llms.txt adds bbc.co.uk/sport, theathletic.com and bleacherreport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are swisstennis.ch, vuplus.com, usehalo.com and pngmart.com.
hayters.com Company Profile
Hayters has been delivering football coverage since the early days of the Premier League. The team focuses on breaking stories, match reports and sharp analysis rather than clickbait headlines. Their writers have strong contacts inside clubs and use those relationships to surface information that other outlets miss. Readers get daily updates across the top European leagues with special emphasis on the English game. T…
Hayters was founded in 2018, about 8 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Sports, Fitness & Recreation; Sports Media; and Football Journalism. Total funding on record is Bootstrapped. Its tagline reads: "Straight-talking football news and analysis that actually matters".
- Sector
- Media, Entertainment & Gaming
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
hayters.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hayters.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hayters.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hayters.com
Neighbours of #285,060 in our worldwide ranking — each with its own report.
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