Last updated: September 2026
Global rank: Worldwide · 2026-09
#212,869
AI visibility: Grade C
67
SEO health: Not audited
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Visits
81.1K
per month, estimated
Keywords
4.7K
ranking in Google
Organic share
100%
81.1K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of hauslabs.com
hauslabs.com Company Profile
Haus Labs is a revolutionary beauty brand founded by Lady Gaga, focusing on high-performance, clean makeup formulas that prioritize inclusivity and sustainability. Launched in 2019, the company quickly gained a cult following for its innovative products like the Triclone Skin Tech Foundation, which offers medium-to-full coverage with a natural finish and skincare benefits. Every product is 100% vegan and cruelty-free…
Haus Labs was founded in 2019, about 7 years ago, and is headquartered in Los Angeles, USA. Its workforce is listed as between 51 and 200 employees. It was founded by Lady Gaga. Its profile files it under Beauty, with further tags for Cosmetics, Vegan Makeup and Clean Beauty. Products on record for it: Triclone Skin Tech Foundation, Bio-Radiant Gel-Powder Eye Shadow and Glam Base Primer. Total funding on record is Bootstrapped. Its tagline reads: "Vegan, cruelty-free makeup that delivers bold, long-lasting glam".
- Sector
- Beauty
- Headquarters
- Los Angeles, USA
- Founded
- 2019
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Lady Gaga
- Products
- Triclone Skin Tech Foundation, Bio-Radiant Gel-Powder Eye Shadow, Glam Base Primer
hauslabs.com Web Traffic Statistics
Key findings
- Haus Labs (Beauty) is ranked #212,869 worldwide in our September 2026 domain ranking, down 16,531 places from #196,338 in August 2026.
- It is estimated to receive about 81,100 visits a month from search, 100% of it organic, across 4,698 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #212,869 | ▼ 16,531 |
| August 2026 | #196,338 | ▲ 13,170 |
| July 2026 | #209,508 | ▲ 344 |
| June 2026 | #209,852 | — |
| May 2026 | #209,852 | ▲ 39,559 |
| April 2026 | #249,411 | ▼ 20,687 |
| March 2026 | #228,724 | ▲ 6,384 |
| February 2026 | #235,108 | — |
What this company does
Haus Labs is a revolutionary beauty brand founded by Lady Gaga, focusing on high-performance, clean makeup formulas that prioritize inclusivity and sustainability. Launched in 2019, the company quickly gained a cult following for its innovative products like the Triclone Skin Tech Foundation, which offers medium-to-full coverage with a natural finish and skincare benefits. Every product is 100% vegan and cruelty-free…
hauslabs.com Traffic and Visitor Engagement
hauslabs.com draws an estimated 81,100 visits a month from search engines. Effectively all of it is organic — about 81,100 visits from unpaid results. Spread across 4,698 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
81.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
81.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hauslabs.com AI Visibility
On our AI visibility scale hauslabs.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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hauslabs.com LLMS.txt
The llms.txt on hauslabs.com runs to 167 lines (7,827 characters) across 12 sections, last generated in May 2026. It introduces the site as "Haus Labs by Lady Gaga". It tells AI engines the business works in Beauty, Cosmetics, Clean Beauty and E-commerce. It describes 5 products, with prices such as Triclone Skin Tech Foundation at $38, Bio-Radiant Gel-Powder Eye Shadow at $28 and Glam Base Bio-Gel Primer at $32. Services it lists include Virtual Shade Matching, Personalized Bundles, Makeup Consultations and Subscription Boxes. The audience it names is Gen Z and Millennials, diverse genders, beauty lovers, aged 18-40 (North America, Europe, Global). Technologies it mentions include Shopify, Google Analytics, Klaviyo Email, Trustpilot Reviews and Hotjar. The keywords it claims start with "vegan makeup", "cruelty-free beauty", "Lady Gaga cosmetics" and "clean foundation".
Status
Published
AI engines can read it
Lines
167
In the file
Size
7.8K
Characters
Sections
12
Updated May 3, 2026
What the file says
# Haus Labs by Lady Gaga ## About Haus Labs brings Lady Gaga's bold vision to the beauty world with vegan, cruelty-free makeup that's built for high-impact looks and everyday wear. Starting as an Amazon exclusive in 2019, it exploded thanks to Gaga's star power and genuinely stellar formulas. Products like the Triclone Skin Tech line fuse makeup with skincare, delivering coverage that feels lightweight yet lasts all day. The brand caters to diverse skin tones with inclusive shade ranges and emphasizes sustainability through clean ingredients and eco packaging. Shoppers love the pigmentation and blendability, perfect for pros or novices. Social buzz on TikTok and Instagram drives trends, with user-generated content showcasing party-proof glam. Haus Labs isn't just lipstick and liner; it's about confidence and self-expression. Expansions into primers, brows, and tools round out a full routine. Gaga's hands-on role keeps it authentic, inspired by her tour-tested needs. Global shipping makes it accessible, while collabs keep the hype alive. In a sea of beauty brands, Haus Labs shines with performance that matches its pop edge. Future drops promise more hybrid innovations. Community events and giveaways build loyalty. It's clean beauty with a rockstar attitude—no compromises on fun or function. **Areas of Work:** Beauty, Cosmetics, Clean Beauty, E-commerce ## Things to Remember -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Triclone Skin Tech Foundation$38
- Bio-Radiant Gel-Powder Eye Shadow$28
- Glam Base Bio-Gel Primer$32
- RIP Lip Gloss Duos$24
- Eye Define Liner$22
Services it tells AI about
- Virtual Shade MatchingFree
- Personalized BundlesVaries
- Makeup ConsultationsFree
- Subscription Boxes$50/month
Competitors it names
Audience it targets
Gen Z and Millennials, diverse genders, beauty lovers · 18-40 · North America, Europe, Global
Company type
Private
hauslabs.com Organic Keywords
Google lists hauslabs.com for about 4,698 keywords, which together bring an estimated 81,100 organic visits a month.
Ranking keywords
4.7K
Found in Google for this domain
Visits they bring
81.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hauslabs.com Competitors and Alternatives
Haus Labs's company profile names fentybeauty.com, rarebeauty.com, glossier.com and milkmakeup.com as competitors. Its own llms.txt adds kosas.com and rhode.com. Outside its market, the domains ranked closest to it in our worldwide ranking are guelphmercury.com, langer-blomqvist.de, u31thai.com and protezionecivile.it.
hauslabs.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hauslabs.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hauslabs.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
hauslabs.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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Neighbours of #212,869 in our worldwide ranking — each with its own report.
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