Last updated: August 2026
Global rank: Worldwide · 2026-08
#110,855
AI visibility: Grade A+
97
SEO health: Latest audit
67
Visits
268
per month, estimated
Keywords
1
ranking in Google
Organic share
100%
268 organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of hatena.com
hatena.com Web Traffic Statistics
Key findings
- Hatena (Blogging Platforms) is ranked #110,855 worldwide in our August 2026 domain ranking, down 3,709 places from #107,146 in July 2026.
- It is estimated to receive about 268 visits a month from search, 100% of it organic, across 1 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 67/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #110,855 | ▼ 3,709 |
| July 2026 | #107,146 | ▲ 5,622 |
| June 2026 | #112,768 | — |
| May 2026 | #112,768 | ▲ 33,452 |
| April 2026 | #146,220 | ▼ 34,350 |
| March 2026 | #111,870 | ▲ 11,796 |
| February 2026 | #123,666 | — |
What this company does
Hatena stands as one of Japan's pioneering internet companies, best known for its robust suite of blogging and content-sharing platforms that have captivated millions since the early 2000s. Founded with a vision to democratize online expression, Hatena Blog offers users an intuitive space to craft personal journals, professional articles, and everything in between, complete with customizable themes and seamless integ…
Our read on the site
The overall SEO health of hatena.com is strong, particularly in SEO score, but there are significant performance and accessibility issues that need urgent attention. The site has a solid technical foundation with HTTPS, a valid robots.txt, and sitemap, but on-page elements and content gaps present opportunities for imp…
hatena.com Traffic and Visitor Engagement
hatena.com draws an estimated 268 visits a month from search engines. Effectively all of it is organic — about 268 visits from unpaid results. Spread across 1 ranking keywords, that averages roughly 268 organic visits per keyword.
Monthly visits
268
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
268
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hatena.com AI Visibility
On our AI visibility scale hatena.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
hatena.com LLMS.txt
The llms.txt on hatena.com runs to 151 lines (6,887 characters) across 12 sections, last generated in April 2026. It introduces the site as "Hatena". It tells AI engines the business works in Blogging Platforms, News Aggregation, Digital Marketing and Social Media Tools. It describes 4 products, with prices such as Hatena Blog at $5-20/month, Hatena Diary at Free and Hatena News at Free. Services it lists include Blog Hosting, Content Syndication, Custom Themes and Analytics Dashboard. The audience it names is Japanese bloggers, creators, marketers, aged 18-45 (Japan). Technologies it mentions include Ruby on Rails, HTTPS/SSL, Viewport Meta, Robots.txt and XML Sitemap. The keywords it claims start with "はてなブログ", "はてなダイアリー", "はてなニュース" and "ブログ". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.9K
Characters
Sections
12
Updated Apr 29, 2026
What the file says
# Hatena ## About Hatena has been shaping Japan's online content landscape for over two decades with its flagship offerings in blogging and news. At its core, Hatena Blog provides a versatile platform where anyone can start writing instantly, supported by rich customization options, ad-free pro plans, and built-in analytics for growing audiences. Hatena Diary evokes the charm of personal web logs from the blogosphere's golden age, perfect for daily musings and private sharing among friends. The Hatena News portal curates top stories through user votes, delivering a pulse on what's buzzing in tech, politics, and culture. Web albums under Hatena Foto let users organize photos effortlessly, integrating smoothly with blogs for visual storytelling. Digital marketing pros leverage Hatena for content syndication, SEO boosts, and SNS amplification to reach engaged Japanese readers. The ecosystem thrives on community feedback, with features like trackbacks and comments fostering lively exchanges. Technically sound with HTTPS, sitemaps, and viewport optimization, Hatena prioritizes accessibility while eyeing performance upgrades. It caters to hobbyists, influencers, and businesses alike, emphasizing ease over complexity. In a crowded market, Hatena's Japanese roots and user-centric design keep it relevant for modern creators. **Areas of Work:** Blogging Platforms, News Aggregation, Dig
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hatena Blog$5-20/month
- Hatena DiaryFree
- Hatena NewsFree
- Hatena FotoFree/Pro
Services it tells AI about
- Blog HostingContact for pricing
- Content SyndicationIncluded in Pro
- Custom Themes$10/month
- Analytics DashboardPro feature
Competitors it names
Audience it targets
Japanese bloggers, creators, marketers · 18-45 · Japan
Company type
Public
hatena.com Organic Keywords
Google lists hatena.com for about 1 keywords, which together bring an estimated 268 organic visits a month.
Ranking keywords
1
Found in Google for this domain
Visits they bring
268
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hatena.com SEO Audit
The latest technical audit of hatena.com scored 67 out of 100 overall. Performance is its weakest area at 31, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Alt Text to Images
- MediumExpand Meta Description
- HighOptimize Heading Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hatena.com Competitors and Alternatives
Hatena's company profile names https://livedoor.com, https://ameblo.jp, https://note.com and https://fc2.com as competitors. Its own llms.txt adds https://blogger.com and https://wordpress.com. Outside its market, the domains ranked closest to it in our worldwide ranking are newotani.co.jp, patentsencyclopedia.com, golfbidder.com and nichiduta.ro.
hatena.com Company Profile
Hatena stands as one of Japan's pioneering internet companies, best known for its robust suite of blogging and content-sharing platforms that have captivated millions since the early 2000s. Founded with a vision to democratize online expression, Hatena Blog offers users an intuitive space to craft personal journals, professional articles, and everything in between, complete with customizable themes and seamless integ…
Hatena was founded in 2001, about 25 years ago, and is headquartered in Tokyo, Japan. Its workforce is listed as between 51 and 200 employees. Its profile files it under Blogging Platforms, with further tags for News Aggregation, Digital Marketing and User-Generated Content. Products on record for it: Hatena Blog, Hatena Diary, Hatena News and Hatena Foto. Its tagline reads: "Where ideas take flight through blogs, news, and shared moments".
- Sector
- Blogging Platforms
- Headquarters
- Tokyo, Japan
- Founded
- 2001
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Hatena Blog, Hatena Diary, Hatena News, Hatena Foto
hatena.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hatena.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hatena.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hatena.com
Neighbours of #110,855 in our worldwide ranking — each with its own report.
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