Last updated: September 2026
Global rank: Worldwide · 2026-09
#208,900
AI visibility: Grade A+
90
SEO health: Latest audit
72
Visits
131.4K
per month, estimated
Keywords
25.5K
ranking in Google
Organic share
100%
131.4K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of gundigest.com
gundigest.com Company Profile
Gun Digest operates as a long-standing publication dedicated to firearms. Through their magazine and accompanying website, they produce content that covers a wide range of topics including gun reviews, historical pieces, technical details, and practical guidance on shooting and maintenance. The team focuses on creating material that draws from direct experience with various types of firearms, ensuring the information…
Gun Digest was founded in 1944, about 82 years ago. Its workforce is listed as between 51 and 200 employees. It was founded by Ken McFarlane. Its profile files it under Media, with further tags for Publishing, Outdoor Recreation and Subscription-based. Products on record for it: Gun Digest Magazine, Online Firearms Database and Shooting Guides and Reviews. Reported revenue is $5M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "We Know Guns So You Know Guns".
- Sector
- Media
- Headquarters
- Not Available, Not Available
- Founded
- 1944
- Employees
- 51-200
- Revenue
- $5M (2023)
- Funding
- Bootstrapped
- Founders
- Ken McFarlane
- Products
- Gun Digest Magazine, Online Firearms Database, Shooting Guides and Reviews
gundigest.com Web Traffic Statistics
Key findings
- Gun Digest (Media) is ranked #208,900 worldwide in our September 2026 domain ranking, down 20,974 places from #187,926 in August 2026.
- It is estimated to receive about 131,400 visits a month from search, 100% of it organic, across 25,500 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 72/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #208,900 | ▼ 20,974 |
| August 2026 | #187,926 | ▲ 34,316 |
| July 2026 | #222,242 | ▼ 17,322 |
| June 2026 | #204,920 | — |
| May 2026 | #204,920 | ▼ 10,007 |
| April 2026 | #194,913 | ▼ 9,924 |
| March 2026 | #184,989 | ▼ 17,713 |
| February 2026 | #167,276 | — |
What this company does
Gun Digest operates as a long-standing publication dedicated to firearms. Through their magazine and accompanying website, they produce content that covers a wide range of topics including gun reviews, historical pieces, technical details, and practical guidance on shooting and maintenance. The team focuses on creating material that draws from direct experience with various types of firearms, ensuring the information…
Our read on the site
The overall SEO health of gundigest.com is moderately strong, with a high SEO score of 92 but significant performance issues reflected in a low score of 37. Key areas for improvement include on-page SEO elements such as the missing meta description and technical aspects like the absence of a sitemap.
gundigest.com Traffic and Visitor Engagement
Search engines send gundigest.com an estimated 131,400 visits a month. Effectively all of it is organic — about 131,400 visits from unpaid results. Spread across 25,500 ranking keywords, that averages roughly 5.2 organic visits per keyword.
Monthly visits
131.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
131.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
gundigest.com AI Visibility
gundigest.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
gundigest.com LLMS.txt
The llms.txt on gundigest.com runs to 155 lines (7,080 characters) across 12 sections, last generated in February 2026. It introduces the site as "Gun Digest - Firearms News, Reviews & Guides". It tells AI engines the business works in Media, Publishing and Outdoor Recreation. It describes 4 products, with prices such as Gun Digest Magazine at $29.99/year, Online Firearms Database at Free with registration and Shooting Guides and Reviews at $9.99 - $19.99 per guide. Services it lists include Firearm Training Resources and Gun Review Consulting. The audience it names is Firearms enthusiasts, Hunters, Competitive shooters, Gun owners, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, WordPress and Google Analytics. The keywords it claims start with "gun digest", "firearm reviews", "gun safety" and "hunting rifles".
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.1K
Characters
Sections
12
Updated Feb 2, 2026
What the file says
# Gun Digest - Firearms News, Reviews & Guides ## About Gun Digest is a premier resource for firearms enthusiasts and professionals, offering in-depth articles, reviews, and guides on guns, ammunition, and shooting techniques. Established in 1944, the company serves a wide audience including hunters, competitive shooters, and gun owners by providing trusted information and promoting safe, responsible firearm use. With a rich history in the industry, Gun Digest remains a leading voice in the firearms community through its magazine and online platforms. **Areas of Work:** Media, Publishing, Outdoor Recreation ## Things to Remember - **Website:** https://gundigest.com - **Address:** Not Available, Not Available, Not Available - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Gun Digest Magazine** ($29.99/year): A monthly publication featuring expert reviews, firearm news, and shooting tips for enthusiasts and professionals. - **Online Firearms Database** (Free with registration): A comprehensive digital resource providing detailed information on various firearms, including specs, history, and user reviews. - **Shooting Guides and Reviews** ($9.99 - $19
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Gun Digest Magazine$29.99/year
- Online Firearms DatabaseFree with registration
- Shooting Guides and Reviews$9.99 - $19.99 per guide
- Gun Digest Books$15.99 - $39.99 per book
Services it tells AI about
- Firearm Training ResourcesContact for quote
- Gun Review ConsultingContact for quote
Competitors it names
Audience it targets
Firearms enthusiasts, Hunters, Competitive shooters, Gun owners · 18-54 · Global
Company type
Private · actively hiring
gundigest.com Organic Keywords
Google lists gundigest.com for about 25,500 keywords, which together bring an estimated 131,400 organic visits a month.
Ranking keywords
25.5K
Found in Google for this domain
Visits they bring
131.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
gundigest.com SEO Audit
The latest technical audit of gundigest.com scored 72 out of 100 overall. Performance is its weakest area at 37, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalAdd a Meta Description
- HighCreate a Sitemap
- CriticalOptimize Page Load Speed
- MediumEnhance Accessibility Features
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
gundigest.com Competitors and Alternatives
Gun Digest's company profile names thetruthaboutguns.com, guns.com and outdoorlife.com as competitors. Its own llms.txt adds gunsandammo.com, shootingillustrated.com, thefirearmblog.com and gunnewsdaily.com. Outside its market, the domains ranked closest to it in our worldwide ranking are isuxhd.com, castelli-cycling.com, novgorod.ru and javten.com.
gundigest.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
gundigest.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for gundigest.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to gundigest.com
Neighbours of #208,900 in our worldwide ranking — each with its own report.
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