gu.com — September 2026 traffic, keywords & AI visibility

Search engines send gu.com an estimated 691 visits a month. Effectively all of it is organic — about 691 visits from unpaid results. Spread across 18 ranking keywords, that averages roughly 38 organic visits per keyword.

gu.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on gu.com runs to 152 lines (7,692 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Guardian". It tells AI engines the business works in Digital Media, News Journalism and Publishing. It describes 4 products, with prices such as Digital Subscription at $11.99/month, Membership at $8/month and Guardian Weekly at $4.50/issue. Services it lists include Advertising, Guardian Live Events, Content Syndication and Corporate Subscriptions. The audience it names is Liberal professionals, educated readers, aged 25-54 (UK, US, Australia, Global). Technologies it mentions include React.js, Node.js, AWS, Google Analytics and CloudFront. The keywords it claims start with "breaking news", "UK politics", "world news" and "business news".

# The Guardian

## About
The Guardian traces its roots back to 1821 when it began life as the Manchester Guardian under the watch of cotton merchant John Edward Taylor. Over nearly two centuries, it's transformed from a provincial weekly into a daily powerhouse of progressive journalism. Digital innovation now drives its mission, with gu.com serving as a hub for real-time news and analysis. Coverage spans UK politics, international affairs, economics, science, health, and lifestyle beats without pulling punches. Readers worldwide rely on its fact-checked reporting amid misinformation floods. The reader-funded approach via one-off donations, monthly memberships, and digital subs underpins independence. No ads or tycoons call the shots here— the Scott Trust sees to that. US and Australian sites localize content for those audiences effectively. Longform features dive deep into issues like inequality and climate collapse. Opinion columns from voices like Gary Younge provoke thought. Sports desk rivals any specialist pub. Culture critics shape tastes across film, books, music. Podcasts rack up millions of listens weekly. Video teams produce explainers that go viral. Print edition still ships to loyalists despite digital shift. Events like Guardian Live pack venues with debates. Awards from BAFTAs to Pulitzers validate excellence. Bureaus in key cities ensure on-the-ground scoops. Su

Google lists gu.com for about 18 keywords, which together bring an estimated 691 organic visits a month.

Its own llms.txt names nytimes.com, washingtonpost.com, bbc.co.uk, telegraph.co.uk, thetimes.co.uk and independent.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are aceh4dhotpromo.click, shopsuki.ph, aceh4dslotmania.asia and pearldiver.io.

nytimes.com

washingtonpost.com

bbc.co.uk

telegraph.co.uk

thetimes.co.uk

independent.co.uk