Last updated: September 2026
Global rank: Worldwide · 2026-09
#109,089
AI visibility: Grade C
61
SEO health: Latest audit
0
Visits
10.4K
per month, estimated
Keywords
4.3K
ranking in Google
Organic share
100%
10.4K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of grapevine.is
grapevine.is Company Profile
Grapevine.is is an independent English-language media platform dedicated to covering news, culture, and events in Iceland. It serves as a vital resource for expatriates, tourists, and international audiences interested in Icelandic affairs. The outlet publishes articles on politics, society, arts, music, travel, and lifestyle topics. Grapevine emphasizes in-depth reporting and unique perspectives on Reykjavik's vibra…
Founded in 2002 (about 24 years ago), Grapevine is based in Reykjavik, Iceland. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, with further tags for Publishing, Journalism and Online News. Total funding on record is Bootstrapped. Its tagline reads: "Iceland's Premier English-Language News Source".
- Sector
- Media
- Headquarters
- Reykjavik, Iceland
- Founded
- 2002
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
grapevine.is Web Traffic Statistics
Key findings
- Grapevine (Media) is ranked #109,089 worldwide in our September 2026 domain ranking, down 3,574 places from #105,515 in August 2026.
- It is estimated to receive about 10,400 visits a month from search, 100% of it organic, across 4,288 ranking keywords.
- Its AI visibility score is 61 out of 100 (grade C), with a published llms.txt of 151 lines.
- Its last technical audit scored 0/100, with "Add Alt Text to Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #109,089 | ▼ 3,574 |
| August 2026 | #105,515 | ▲ 7,701 |
| July 2026 | #113,216 | ▼ 4,235 |
| June 2026 | #108,981 | — |
| May 2026 | #108,981 | ▼ 4,634 |
| April 2026 | #104,347 | ▼ 1,761 |
| March 2026 | #102,586 | ▲ 393 |
| February 2026 | #102,979 | — |
What this company does
Grapevine.is is an independent English-language media platform dedicated to covering news, culture, and events in Iceland. It serves as a vital resource for expatriates, tourists, and international audiences interested in Icelandic affairs. The outlet publishes articles on politics, society, arts, music, travel, and lifestyle topics. Grapevine emphasizes in-depth reporting and unique perspectives on Reykjavik's vibra…
Our read on the site
The Reykjavik Grapevine's SEO health shows significant areas for improvement, particularly in on-page optimization and technical aspects. While the site has a strong content base, issues such as missing alt attributes and a lack of a sitemap hinder its overall performance.
grapevine.is Traffic and Visitor Engagement
Search engines send grapevine.is an estimated 10,400 visits a month. Effectively all of it is organic — about 10,400 visits from unpaid results. Spread across 4,288 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
10.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
grapevine.is AI Visibility
grapevine.is scores 61 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (16/25), Crawlability (5/10) and Structured data (0/5).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
0/100
robots ✓ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
grapevine.is LLMS.txt
The llms.txt on grapevine.is runs to 151 lines (7,222 characters) across 12 sections, last generated in April 2026. It introduces the site as "grapevine.is". It tells AI engines the business works in Online Media, News Publishing and Cultural Journalism. It describes 4 products, with prices such as Digital Subscription at $5/month, Merchandise at $20-50 and E-books at $10. Services it lists include Advertising, Custom Content Creation, Event Sponsorship and Press Releases. The audience it names is Expats, tourists, young professionals, culture enthusiasts, aged 25-54 (Iceland, Europe, North America). Technologies it mentions include WordPress, Google Analytics, Disqus Comments and Cloudflare. The keywords it claims start with "Iceland news", "Reykjavik events", "Iceland culture" and "English Iceland".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.2K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# grapevine.is ## About Grapevine.is operates as a leading English-language news and culture platform in Iceland, delivering comprehensive coverage of local and national events. It focuses on politics, society, arts, music, travel, and lifestyle, catering to international readers. The outlet provides in-depth articles, interviews, and features that capture Iceland's unique spirit. Grapevine serves expats, visitors, and global audiences seeking reliable insights. Its journalism emphasizes independence and creativity in a niche market. The platform publishes daily updates on Reykjavik happenings and broader Icelandic issues. Grapevine highlights emerging artists, festivals, and social trends. It offers practical guides for travelers alongside analytical pieces. The media house builds community through engaging narratives and visuals. Grapevine adapts to digital shifts with responsive design and multimedia. Its content drives cultural awareness and tourism interest. The team prioritizes quality over quantity in reporting. Grapevine navigates media challenges with innovative approaches. Readers access archives for historical context on Iceland. The platform supports local talent via exposure. Grapevine remains a trusted voice for English speakers. It covers environmental and economic topics relevant to Iceland. The outlet fosters dialogue on contemporary issues. Grapevine enhances
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital Subscription$5/month
- Event TicketsContact for pricing
- Merchandise$20-50
- E-books$10
Services it tells AI about
- AdvertisingContact for pricing
- Custom Content CreationContact for pricing
- Event SponsorshipContact for pricing
- Press ReleasesContact for pricing
Competitors it names
Audience it targets
Expats, tourists, young professionals, culture enthusiasts · 25-54 · Iceland, Europe, North America
Company type
Private
grapevine.is Organic Keywords
Google lists grapevine.is for about 4,288 keywords, which together bring an estimated 10,400 organic visits a month.
Ranking keywords
4.3K
Found in Google for this domain
Visits they bring
10.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
grapevine.is SEO Audit
The latest technical audit of grapevine.is scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd Alt Text to Images
- HighImplement a Sitemap
- HighOptimize Page Load Speed
- MediumAdd a Favicon
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
grapevine.is Competitors and Alternatives
Grapevine's company profile names icelandreview.com, mbl.is, visir.is and ruv.is as competitors. Its own llms.txt adds kjarninn.is and icelandmonitor.mbl.is. Outside its market, the domains ranked closest to it in our worldwide ranking are gameguard.jp, wzkaitu.cn, rechargenews.com and xpshou.com.
grapevine.is Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
grapevine.is Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for grapevine.is yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to grapevine.is
Neighbours of #109,089 in our worldwide ranking — each with its own report.
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