Last updated: September 2026
Global rank: Worldwide · 2026-09
#107,722
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
7.5M
per month, estimated
Keywords
59.6K
ranking in Google
Organic share
100%
7.5M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of goheels.com
goheels.com Company Profile
GoHeels.com acts as the main online home for University of North Carolina athletics. It gathers news, game schedules, scores, rosters, and video content across sports like football, basketball, soccer, and track. Staff members update stories regularly and post photos from practices and events so visitors can follow how teams prepare and perform during each season. The site also hosts ticket information and basic deta…
GoHeels was founded in 1888, about 138 years ago, and is headquartered in Chapel Hill, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under College Sports, with further tags for Athletics, Basketball and Football. Products on record for it: Basketball Tickets, Football Season Passes, Tar Heels Apparel and Game Memorabilia. Its tagline reads: "Official Home of UNC Tar Heels Athletics".
- Sector
- College Sports
- Headquarters
- Chapel Hill, United States
- Founded
- 1888
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Basketball Tickets, Football Season Passes, Tar Heels Apparel, Game Memorabilia
goheels.com Web Traffic Statistics
Key findings
- GoHeels (College Sports) is ranked #107,722 worldwide in our September 2026 domain ranking, up 10,631 places from #118,353 in August 2026.
- It is estimated to receive about 7.5 million visits a month from search, 100% of it organic, across 59,600 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 166 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #107,722 | ▲ 10,631 |
| August 2026 | #118,353 | ▼ 6,574 |
| July 2026 | #111,779 | ▼ 9,007 |
| June 2026 | #102,772 | — |
| May 2026 | #102,772 | ▼ 312 |
| April 2026 | #102,460 | ▼ 3,538 |
| March 2026 | #98,922 | ▼ 1,796 |
| February 2026 | #97,126 | — |
What this company does
GoHeels.com acts as the main online home for University of North Carolina athletics. It gathers news, game schedules, scores, rosters, and video content across sports like football, basketball, soccer, and track. Staff members update stories regularly and post photos from practices and events so visitors can follow how teams prepare and perform during each season. The site also hosts ticket information and basic deta…
goheels.com Traffic and Visitor Engagement
goheels.com draws an estimated 7.5 million visits a month from search engines. Effectively all of it is organic — about 7.5 million visits from unpaid results. Spread across 59,600 ranking keywords, that averages roughly 127 organic visits per keyword.
Monthly visits
7.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
goheels.com AI Visibility
On our AI visibility scale goheels.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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goheels.com LLMS.txt
The llms.txt on goheels.com runs to 166 lines (8,019 characters) across 12 sections, last generated in April 2026. It introduces the site as "goheels.com". It tells AI engines the business works in College Athletics, Sports Media and Ticketing and Merchandise. It describes 5 products, with prices such as Basketball Season Tickets at Starting at $500, Football Single Game Tickets at Starting at $45 and Official Tar Heels Apparel at Starting at $25. Services it lists include Live Game Streaming, Ticket Sales and Delivery, Fan Zone Access and Merchandise Fulfillment. The audience it names is UNC alumni, college sports fans, students, families, aged 18-65 (United States). Technologies it mentions include WordPress, jQuery, Google Analytics, Akamai CDN and Sidearm Sports Platform. The keywords it claims start with "UNC Tar Heels", "Go Heels", "Carolina Basketball" and "Tar Heel Football". It gives the company type as Public University Athletics Department.
Status
Published
AI engines can read it
Lines
166
In the file
Size
8.0K
Characters
Sections
12
Updated Apr 22, 2026
What the file says
# goheels.com ## About GoHeels.com operates as the central hub for University of North Carolina Tar Heels athletics. It delivers official news, schedules, and stats for basketball, football, and 26 other sports. Fans engage with live updates and highlights from Dean E. Smith Center games. Football coverage includes ACC rivalries and bowl aspirations. Rosters detail student-athletes' achievements. Recruiting sections preview future talents. Multimedia podcasts and videos enrich content. Ticket purchasing streamlines game attendance. The integrated shop offers branded apparel. Historical timelines chronicle championships. Alumni networks thrive via dedicated sections. Mobile features support on-the-go access. Broadcaster integrations provide pro-level streams. Interactive polls spark community debate. Seasonal guides prepare for tournaments. Global reach unites Tar Heel supporters. Official status ensures accuracy over fan sites. Personalized dashboards enhance user experience. Event calendars sync with academic life. GoHeels.com champions Carolina's athletic excellence unwaveringly. **Areas of Work:** College Athletics, Sports Media, Ticketing and Merchandise ## Things to Remember - **Website:** https://goheels.com - **Address:** Chapel Hill, North Carolina, United States - **Contact:** - **Phone:** - **Hours:** - **Timezone:** America/New_York - **Currency:** USD - **Comp
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basketball Season TicketsStarting at $500
- Football Single Game TicketsStarting at $45
- Official Tar Heels ApparelStarting at $25
- Championship MemorabiliaStarting at $50
- Streaming Pass$9.99/month
Services it tells AI about
- Live Game StreamingIncluded with subscription
- Ticket Sales and DeliveryVaries by event
- Fan Zone AccessFree with registration
- Merchandise FulfillmentStandard shipping fees
- Custom Group ExperiencesContact for pricing
Competitors it names
Audience it targets
UNC alumni, college sports fans, students, families · 18-65 · United States
Company type
Public University Athletics Department
goheels.com Organic Keywords
Google lists goheels.com for about 59,600 keywords, which together bring an estimated 7.5 million organic visits a month.
Ranking keywords
59.6K
Found in Google for this domain
Visits they bring
7.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
goheels.com Competitors and Alternatives
GoHeels's company profile names goduke.com, gopack.com, clemsontigers.com and virginiasports.com as competitors. Its own llms.txt adds seminoles.com and ramblinwreck.com. Outside its market, the domains ranked closest to it in our worldwide ranking are verif.com, estrancitedelamer.fr, tnu.edu.tw and briefly.ru.
goheels.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
goheels.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for goheels.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
goheels.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to goheels.com
Neighbours of #107,722 in our worldwide ranking — each with its own report.
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