Last updated: September 2026
Global rank: Worldwide · 2026-09
#301,989
AI visibility: Grade A+
92
SEO health: Latest audit
68
Visits
634
per month, estimated
Keywords
273
ranking in Google
Organic share
100%
631 organic visits
LLMS.txt
Published
85 lines AI engines can read
You're seeing the free preview of fwd.com.sg
fwd.com.sg Company Profile
FWD Singapore stands out as a modern insurance provider shaking up the traditional market with digital-first solutions tailored for busy Singaporeans. They offer a wide range of personal insurance products including health, life, travel, car, and even pet coverage, all designed to be straightforward and accessible through their user-friendly app and website. What sets FWD apart is their focus on affordability and qui…
FWD Singapore was founded in 2015, about 11 years ago, and is headquartered in Singapore, Singapore. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Insurance, Health Insurance and Life Insurance. Products on record for it: Health Insurance, Life Insurance, Travel Insurance and Car Insurance. Its tagline reads: "Insurance made simple for Singaporeans".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Singapore, Singapore
- Founded
- 2015
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Health Insurance, Life Insurance, Travel Insurance, Car Insurance
fwd.com.sg Web Traffic Statistics
Key findings
- FWD Singapore (FinTech, Finance & Insurance) is ranked #301,989 worldwide in our September 2026 domain ranking, down 48,034 places from #253,955 in August 2026.
- It is estimated to receive about 634 visits a month from search, 100% of it organic, across 273 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 85 lines.
- Its last technical audit scored 68/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #301,989 | ▼ 48,034 |
| August 2026 | #253,955 | ▼ 56,378 |
| July 2026 | #197,577 | ▲ 46,896 |
| June 2026 | #244,473 | — |
| May 2026 | #244,473 | ▼ 37,865 |
| April 2026 | #206,608 | ▼ 68,672 |
| March 2026 | #137,936 | ▲ 181,745 |
| February 2026 | #319,681 | — |
What this company does
FWD Singapore stands out as a modern insurance provider shaking up the traditional market with digital-first solutions tailored for busy Singaporeans. They offer a wide range of personal insurance products including health, life, travel, car, and even pet coverage, all designed to be straightforward and accessible through their user-friendly app and website. What sets FWD apart is their focus on affordability and qui…
Our read on the site
The overall SEO health of fwd.com.sg is concerning, with critical gaps in on-page elements such as title tags and meta descriptions. While the site has a good technical foundation with HTTPS and a sitemap, significant improvements are needed in content strategy and performance optimization.
fwd.com.sg Traffic and Visitor Engagement
fwd.com.sg draws an estimated 634 visits a month from search engines. Effectively all of it is organic — about 631 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 273 ranking keywords, that averages roughly 2.3 organic visits per keyword.
Monthly visits
634
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
631
100% of all traffic
Paid visits
3
0.47% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fwd.com.sg AI Visibility
On our AI visibility scale fwd.com.sg earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fwd.com.sg LLMS.txt
The llms.txt on fwd.com.sg runs to 85 lines (3,788 characters) across 12 sections, last generated in May 2026. It introduces the site as "FWD Singapore - Insurance Made Simple". It tells AI engines the business works in Insurance, FinTech and Digital Financial Services. It describes 5 products, with prices such as Health Insurance at From $50/month, Travel Insurance at From $20/trip and Car Insurance at From $300/year. Services it lists include Insurance Policy Comparison, Claims Processing, Personalized Advice and Policy Management App. The audience it names is Professionals, families, expats, pet owners, aged 25-55 (Singapore). Technologies it mentions include HTTPS, Robots.txt, XML Sitemap and Mobile App. The keywords it claims start with "insurance Singapore", "FWD insurance", "FWD Singapore" and "FWD health insurance".
Status
Published
AI engines can read it
Lines
85
In the file
Size
3.8K
Characters
Sections
12
Updated May 13, 2026
What the file says
# FWD Singapore - Insurance Made Simple ## About FWD Singapore delivers innovative insurance solutions across health, life, travel, car, and pet categories, prioritizing digital accessibility and customer-centric design. They simplify the buying process with online quotes, comparisons, and app-based management, cutting out paperwork hassles. Their policies cater to diverse needs like expatriate health coverage or family life protection. With a strong emphasis on quick claims and transparent terms, FWD builds trust in Singapore's insurance scene. Travel insurance suits frequent flyers, car options offer competitive rates, and pet plans cover unexpected vet costs. They target affordability without skimping on comprehensive protection. As part of a broader Asian network, FWD leverages tech for personalized recommendations and seamless experiences. Customers get tools for policy reviews and coverage tweaks, making insurance feel approachable rather than overwhelming. It's all about real protection for everyday Singapore life. **Areas of Work:** Insurance, FinTech, Digital Financial Services ## Things to Remember - **Website:** https://fwd.com.sg - **Address:** Singapore - **Contact:** - **Phone:** - **Hours:** Mon-Fri 9AM-6PM - **Timezone:** SGT - **Currency:** SGD - **Company Type:** Private - **Employees:** 501-1000 - **Revenue:** Not Disclosed - **Hiring Status:** Not c
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Health InsuranceFrom $50/month
- Life InsuranceContact for pricing
- Travel InsuranceFrom $20/trip
- Car InsuranceFrom $300/year
- Pet InsuranceFrom $25/month
Services it tells AI about
- Insurance Policy ComparisonFree
- Claims ProcessingIncluded
- Personalized AdviceFree
- Policy Management AppFree
- Expat Insurance SolutionsContact for pricing
Competitors it names
Audience it targets
Professionals, families, expats, pet owners · 25-55 · Singapore
Company type
Private
fwd.com.sg Organic Keywords
Google lists fwd.com.sg for about 273 keywords, which together bring an estimated 631 organic visits a month.
Ranking keywords
273
Found in Google for this domain
Visits they bring
631
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fwd.com.sg SEO Audit
The latest technical audit of fwd.com.sg scored 68 out of 100 overall. Performance is its weakest area at 22, while SEO scores highest at 77. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighImplement Viewport Meta Tag
- HighOptimize Page Performance
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fwd.com.sg Competitors and Alternatives
FWD Singapore's company profile names https://www.axa.com.sg, https://www.allianz.com.sg, https://www.singlife.com and https://www.prudential.com.sg as competitors. Its own llms.txt adds https://www.great-eastern.com.sg and https://www.ntuc.com.sg/insurance. Outside its market, the domains ranked closest to it in our worldwide ranking are retriever-info.com, vehi.net, artcyclopedia.ru and animecix.co.
fwd.com.sg Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fwd.com.sg Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fwd.com.sg yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fwd.com.sg
Neighbours of #301,989 in our worldwide ranking — each with its own report.
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