Last updated: August 2026
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forbes.com Web Traffic Statistics
Key findings
- Forbes (Media) is ranked #210 worldwide in our August 2026 domain ranking, inside the top 1,000, down 9 places from #201 in July 2026.
- It is estimated to receive about 33.3 million visits a month from search, 100% of it organic, across 3.1 million ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 155 lines.
- Its last technical audit scored 69/100, with "Implement H1 Tags Across All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #210 | ▼ 9 |
| July 2026 | #201 | ▼ 5 |
| June 2026 | #196 | — |
| May 2026 | #196 | ▼ 1 |
| April 2026 | #195 | ▲ 6 |
| March 2026 | #201 | ▼ 2 |
| February 2026 | #199 | — |
What this company does
Forbes functions as a global media company that produces material centered on business developments, investment options, technology advancements, stories of entrepreneurship, aspects of leadership, and elements of lifestyle. Its website serves as the main outlet for articles, rankings, and commentary drawn from a network of writers and experts. The focus remains on providing readers with timely information that conne…
Our read on the site
The overall SEO health of Forbes.com is strong in terms of SEO score but exhibits critical weaknesses in performance and content structure. The lack of H1 tags and a sitemap can hinder search engine visibility and user experience, necessitating immediate attention.
forbes.com Traffic and Visitor Engagement
forbes.com draws an estimated 33.3 million visits a month from search engines. Effectively all of it is organic — about 33.3 million visits from unpaid results. Paid search contributes only about 14,000 visits a month. Spread across 3.1 million ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
33.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
33.3M
100% of all traffic
Paid visits
14.0K
0.04% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
forbes.com AI Visibility
On our AI visibility scale forbes.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
forbes.com LLMS.txt
The llms.txt on forbes.com runs to 155 lines (7,205 characters) across 12 sections, last generated in February 2026. It introduces the site as "Forbes - Business News & Insights". It tells AI engines the business works in Media, Publishing and Digital Media. It describes 4 products, with prices such as Forbes Magazine at Subscription: $59.99/year and Forbes.com at Free with Premium Subscription: $11.99/month. Services it lists include Content Partnerships, Data & Analytics Reports and Forbes Contributor Platform. The audience it names is Business Leaders, Investors, Entrepreneurs, Professionals, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "business news", "investing tips", "technology trends" and "entrepreneurship".
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.2K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# Forbes - Business News & Insights ## About Forbes is a leading global media company focused on delivering high-quality content and insights in business, investing, technology, entrepreneurship, leadership, and lifestyle. With a history dating back to 1917, Forbes serves a diverse audience of business leaders, investors, and professionals through its magazine, website, events, and councils. The company empowers its readers with valuable resources to make informed decisions in a rapidly changing world. **Areas of Work:** Media, Publishing, Digital Media ## Things to Remember - **Website:** https://forbes.com - **Address:** 499 Washington Blvd, Jersey City, NJ 07310, United States - **Contact:** [email protected] - **Phone:** +1-212-620-2200 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $1.3B - **Hiring Status:** Yes, actively hiring ## Products - **Forbes Magazine** (Subscription: $59.99/year): A premier business magazine offering in-depth articles, rankings, and insights on global business trends and influential leaders. - **Forbes.com** (Free with Premium Subscription: $11.99/month): A digital platform providing real-time news, analysis, and tools for business, technology, and lifestyle topics. - **Forbes Events** (Contact for pricing): Exclusive conferences and e
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Forbes MagazineSubscription: $59.99/year
- Forbes.comFree with Premium Subscription: $11.99/month
- Forbes EventsContact for pricing
- Forbes CouncilsContact for pricing
Services it tells AI about
- Content PartnershipsContact for quote
- Data & Analytics ReportsContact for quote
- Forbes Contributor PlatformContact for quote
Competitors it names
Audience it targets
Business Leaders, Investors, Entrepreneurs, Professionals · 25-54 · Global
Company type
Private · actively hiring
forbes.com Organic Keywords
Google lists forbes.com for about 3.1 million keywords, which together bring an estimated 33.3 million organic visits a month.
Ranking keywords
3.1M
Found in Google for this domain
Visits they bring
33.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
forbes.com SEO Audit
The latest technical audit of forbes.com scored 69 out of 100 overall. Performance is its weakest area at 35, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags Across All Pages
- CriticalCreate and Submit a Sitemap
- HighOptimize Performance for Better User Experience
- MediumAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
forbes.com Competitors and Alternatives
Forbes's company profile names bloomberg.com, wsj.com and businessinsider.com as competitors. Its own llms.txt adds reuters.com, cnbc.com and entrepreneur.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sfx.ms, miui.com, playstation.net and ksyuncdn.com.
forbes.com Company Profile
Forbes functions as a global media company that produces material centered on business developments, investment options, technology advancements, stories of entrepreneurship, aspects of leadership, and elements of lifestyle. Its website serves as the main outlet for articles, rankings, and commentary drawn from a network of writers and experts. The focus remains on providing readers with timely information that conne…
Forbes was founded in 1917, about 109 years ago, and is headquartered in Jersey City, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by B.C. Forbes. Its profile files it under Media, with further tags for Publishing, Digital Media and Business Model. Products on record for it: Forbes Magazine, Forbes.com, Forbes Events and Forbes Councils. Reported revenue is $1.3B (2022). Its tagline reads: "Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.".
- Sector
- Media
- Headquarters
- Jersey City, United States
- Founded
- 1917
- Employees
- 1001-5000
- Revenue
- $1.3B (2022)
- Funding
- Not Disclosed
- Founders
- B.C. Forbes
- Products
- Forbes Magazine, Forbes.com, Forbes Events, Forbes Councils
forbes.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
forbes.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for forbes.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to forbes.com
Neighbours of #210 in our worldwide ranking — each with its own report.
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