Last updated: September 2026

Sep 2026

fitfortravel.nhs.uk — September 2026 traffic, keywords & AI visibility

Fit for TravelHealthcare, Life Sciences & Wellness

Global rank: Worldwide · 2026-09

#173,167

AI visibility: Grade A+

94

SEO health: Latest audit

89

Visits

37

per month, estimated

Keywords

106

ranking in Google

Organic share

100%

37 organic visits

LLMS.txt

Published

81 lines AI engines can read

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fitfortravel.nhs.uk Company Profile

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Fit for Travel is a trusted public health resource run by the NHS, offering comprehensive travel health advice to help people prepare for trips overseas. It covers everything from recommended vaccinations and disease risks by country to practical tips on preventing illness during travel. The site draws on expert input from infectious disease specialists and travel medicine professionals to deliver up-to-date informat…

Founded in 2004 (about 22 years ago), Fit for Travel is based in Edinburgh, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Healthcare, Life Sciences & Wellness, with further tags for Travel, Hospitality & Food Services; Travel Medicine; and Public Health. Products on record for it: Country Health Profiles, Vaccination Checklists and Disease Outbreak Alerts. Total funding on record is Government Funded. Its tagline reads: "Your essential guide to staying healthy while traveling abroad".

Healthcare, Life Sciences & WellnessTravel, Hospitality & Food ServicesTravel MedicinePublic Health
Sector
Healthcare, Life Sciences & Wellness
Headquarters
Edinburgh, United Kingdom
Founded
2004
Employees
11-50
Revenue
Not Disclosed
Funding
Government Funded
Products
Country Health Profiles, Vaccination Checklists, Disease Outbreak Alerts

fitfortravel.nhs.uk Web Traffic Statistics

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Key findings

  • Fit for Travel (Healthcare, Life Sciences & Wellness) is ranked #173,167 worldwide in our September 2026 domain ranking, up 14,394 places from #187,561 in August 2026.
  • It is estimated to receive about 37 visits a month from search, 100% of it organic, across 106 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 81 lines.
  • Its last technical audit scored 89/100, with "Add a Meta Description" the highest-priority fix.
fitfortravel.nhs.uk global rank history
MonthRankMove
September 2026#173,167▲ 14,394
August 2026#187,561▼ 1,791
July 2026#185,770▼ 14,459
June 2026#171,311—
May 2026#171,311▲ 3,087
April 2026#174,398▲ 939
March 2026#175,337▼ 5,226
February 2026#170,111—

What this company does

Fit for Travel is a trusted public health resource run by the NHS, offering comprehensive travel health advice to help people prepare for trips overseas. It covers everything from recommended vaccinations and disease risks by country to practical tips on preventing illness during travel. The site draws on expert input from infectious disease specialists and travel medicine professionals to deliver up-to-date informat…

Our read on the site

The overall SEO health of fitfortravel.nhs.uk is moderately strong, with a high performance score but significant gaps in on-page SEO elements such as title tags and meta descriptions. Addressing these issues, along with enhancing content and accessibility, can further improve visibility and user experience.

Healthcare, Life Sciences & WellnessTravel, Hospitality & Food ServicesTravel MedicinePublic HealthCountry Health ProfilesVaccination Checklists

fitfortravel.nhs.uk Traffic and Visitor Engagement

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Search engines send fitfortravel.nhs.uk an estimated 37 visits a month. Effectively all of it is organic — about 37 visits from unpaid results. Spread across 106 ranking keywords, that averages roughly 0.3 organic visits per keyword.

Monthly visits

37

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

37

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

fitfortravel.nhs.uk AI Visibility

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fitfortravel.nhs.uk scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

83/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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fitfortravel.nhs.uk LLMS.txt

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The llms.txt on fitfortravel.nhs.uk runs to 81 lines (3,924 characters) across 12 sections, last generated in May 2026. It introduces the site as "Fit for Travel - NHS Travel Health Advice". It tells AI engines the business works in Travel Medicine, Public Health and Preventive Healthcare. It describes 5 products, with prices such as Country Health Profiles at Free, Vaccination Finder at Free and Malaria Advice Map at Free. Services it lists include Destination Risk Assessment, Vaccination Guidance, Disease Prevention Advice and Special Needs Travel Health. The audience it names is Travelers, Families, Business Professionals, aged 18-65 (Global). Technologies it mentions include HTTPS/SSL, Responsive Viewport, Robots.txt, XML Sitemap and Semantic HTML. The keywords it claims start with "travel health", "travel vaccinations", "FitForTravel" and "NHS travel health". It gives the company type as Public.

Status

Published

AI engines can read it

Lines

81

In the file

Size

3.9K

Characters

Sections

12

Updated May 12, 2026

What the file says

# Fit for Travel - NHS Travel Health Advice

## About
Fit for Travel provides free, expert travel health information from the NHS to help people stay safe abroad. It offers detailed country-by-country risk assessments, vaccination recommendations, and practical advice on preventing diseases like malaria, dengue, and traveler's diarrhea. The service is designed for anyone planning international trips, from backpackers to business travelers, with tailored guidance for vulnerable groups such as children, pregnant women, and those with chronic illnesses. Updated regularly by public health experts, it includes malaria advice, outbreak alerts, and post-travel health tips. Unlike commercial sites, it's completely impartial and government-backed, building trust with millions of users annually. Key features include interactive maps, checklists, and FAQs that make complex health info accessible. It plays a vital role in reducing travel-related illnesses through education and prevention. The platform integrates with broader NHS services for seamless health support. Its straightforward design ensures quick access to critical info before departure. Overall, Fit for Travel turns potential health hazards into manageable plans, promoting safer global mobility.

**Areas of Work:** Travel Medicine, Public Health, Preventive Healthcare

## Things to Remember
- **Website:** https://fitfortravel.nh

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Travel MedicinePublic HealthPreventive Healthcare

Keywords it claims

travel healthtravel vaccinationsFitForTravelNHS travel healthvaccination requirements for travelhealth risks by countrytravel safety tipstravel health insurancedisease preventionmalaria prevention

Technologies

HTTPS/SSLResponsive ViewportRobots.txtXML SitemapSemantic HTML

Products it tells AI about

  • Country Health ProfilesFree
  • Vaccination FinderFree
  • Malaria Advice MapFree
  • Travel ChecklistsFree
  • Outbreak AlertsFree

Services it tells AI about

  • Destination Risk AssessmentFree
  • Vaccination GuidanceFree
  • Disease Prevention AdviceFree
  • Special Needs Travel HealthFree
  • Post-Travel Health SupportFree

Competitors it names

https://www.nhs.ukhttps://www.cdc.gov/travelhttps://www.travelhealthpro.org.ukhttps://www.who.inthttps://www.healthline.comhttps://www.fitfortravel.nhs.uk

Audience it targets

Travelers, Families, Business Professionals · 18-65 · Global

Company type

Public

fitfortravel.nhs.uk Organic Keywords

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Google lists fitfortravel.nhs.uk for about 106 keywords, which together bring an estimated 37 organic visits a month.

Ranking keywords

106

Found in Google for this domain

Visits they bring

37

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Healthcare, Life Sciences & WellnessTravel, Hospitality & Food ServicesTravel MedicinePublic HealthCountry Health ProfilesVaccination ChecklistsDisease Outbreak Alerts

fitfortravel.nhs.uk SEO Audit

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The latest technical audit of fitfortravel.nhs.uk scored 89 out of 100 overall. Accessibility is its weakest area at 76, while performance scores highest at 96. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

89

Overall

83

SEO

96

Performance

Excellent

76

Accessibility

Fix these first

  • CriticalAdd a Meta Description
  • HighImplement H1 Tags
  • HighOptimize Images with Alt Text
  • MediumEnhance Accessibility Features

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

fitfortravel.nhs.uk Competitors and Alternatives

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Fit for Travel's company profile names https://www.nhs.uk, https://www.cdc.gov/travel and https://www.travelhealthpro.org.uk as competitors. Its own llms.txt adds https://www.who.int and https://www.healthline.com. Outside its market, the domains ranked closest to it in our worldwide ranking are indiansexbar.mobi, free-telegram.link, aldi.cx and tapsbath.com.

https://www.nhs.uk
https://www.cdc.gov/travel
https://www.travelhealthpro.org.uk
https://www.who.int
https://www.healthline.com

fitfortravel.nhs.uk Traffic by Country

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Top customer markets

AI estimate · live web

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Where its backlinks come from

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