Last updated: September 2026
Global rank: Worldwide · 2026-09
#173,167
AI visibility: Grade A+
94
SEO health: Latest audit
89
Visits
37
per month, estimated
Keywords
106
ranking in Google
Organic share
100%
37 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of fitfortravel.nhs.uk
fitfortravel.nhs.uk Company Profile
Fit for Travel is a trusted public health resource run by the NHS, offering comprehensive travel health advice to help people prepare for trips overseas. It covers everything from recommended vaccinations and disease risks by country to practical tips on preventing illness during travel. The site draws on expert input from infectious disease specialists and travel medicine professionals to deliver up-to-date informat…
Founded in 2004 (about 22 years ago), Fit for Travel is based in Edinburgh, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Healthcare, Life Sciences & Wellness, with further tags for Travel, Hospitality & Food Services; Travel Medicine; and Public Health. Products on record for it: Country Health Profiles, Vaccination Checklists and Disease Outbreak Alerts. Total funding on record is Government Funded. Its tagline reads: "Your essential guide to staying healthy while traveling abroad".
- Sector
- Healthcare, Life Sciences & Wellness
- Headquarters
- Edinburgh, United Kingdom
- Founded
- 2004
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Government Funded
- Products
- Country Health Profiles, Vaccination Checklists, Disease Outbreak Alerts
fitfortravel.nhs.uk Web Traffic Statistics
Key findings
- Fit for Travel (Healthcare, Life Sciences & Wellness) is ranked #173,167 worldwide in our September 2026 domain ranking, up 14,394 places from #187,561 in August 2026.
- It is estimated to receive about 37 visits a month from search, 100% of it organic, across 106 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 81 lines.
- Its last technical audit scored 89/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #173,167 | ▲ 14,394 |
| August 2026 | #187,561 | ▼ 1,791 |
| July 2026 | #185,770 | ▼ 14,459 |
| June 2026 | #171,311 | — |
| May 2026 | #171,311 | ▲ 3,087 |
| April 2026 | #174,398 | ▲ 939 |
| March 2026 | #175,337 | ▼ 5,226 |
| February 2026 | #170,111 | — |
What this company does
Fit for Travel is a trusted public health resource run by the NHS, offering comprehensive travel health advice to help people prepare for trips overseas. It covers everything from recommended vaccinations and disease risks by country to practical tips on preventing illness during travel. The site draws on expert input from infectious disease specialists and travel medicine professionals to deliver up-to-date informat…
Our read on the site
The overall SEO health of fitfortravel.nhs.uk is moderately strong, with a high performance score but significant gaps in on-page SEO elements such as title tags and meta descriptions. Addressing these issues, along with enhancing content and accessibility, can further improve visibility and user experience.
fitfortravel.nhs.uk Traffic and Visitor Engagement
Search engines send fitfortravel.nhs.uk an estimated 37 visits a month. Effectively all of it is organic — about 37 visits from unpaid results. Spread across 106 ranking keywords, that averages roughly 0.3 organic visits per keyword.
Monthly visits
37
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
37
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fitfortravel.nhs.uk AI Visibility
fitfortravel.nhs.uk scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fitfortravel.nhs.uk LLMS.txt
The llms.txt on fitfortravel.nhs.uk runs to 81 lines (3,924 characters) across 12 sections, last generated in May 2026. It introduces the site as "Fit for Travel - NHS Travel Health Advice". It tells AI engines the business works in Travel Medicine, Public Health and Preventive Healthcare. It describes 5 products, with prices such as Country Health Profiles at Free, Vaccination Finder at Free and Malaria Advice Map at Free. Services it lists include Destination Risk Assessment, Vaccination Guidance, Disease Prevention Advice and Special Needs Travel Health. The audience it names is Travelers, Families, Business Professionals, aged 18-65 (Global). Technologies it mentions include HTTPS/SSL, Responsive Viewport, Robots.txt, XML Sitemap and Semantic HTML. The keywords it claims start with "travel health", "travel vaccinations", "FitForTravel" and "NHS travel health". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.9K
Characters
Sections
12
Updated May 12, 2026
What the file says
# Fit for Travel - NHS Travel Health Advice ## About Fit for Travel provides free, expert travel health information from the NHS to help people stay safe abroad. It offers detailed country-by-country risk assessments, vaccination recommendations, and practical advice on preventing diseases like malaria, dengue, and traveler's diarrhea. The service is designed for anyone planning international trips, from backpackers to business travelers, with tailored guidance for vulnerable groups such as children, pregnant women, and those with chronic illnesses. Updated regularly by public health experts, it includes malaria advice, outbreak alerts, and post-travel health tips. Unlike commercial sites, it's completely impartial and government-backed, building trust with millions of users annually. Key features include interactive maps, checklists, and FAQs that make complex health info accessible. It plays a vital role in reducing travel-related illnesses through education and prevention. The platform integrates with broader NHS services for seamless health support. Its straightforward design ensures quick access to critical info before departure. Overall, Fit for Travel turns potential health hazards into manageable plans, promoting safer global mobility. **Areas of Work:** Travel Medicine, Public Health, Preventive Healthcare ## Things to Remember - **Website:** https://fitfortravel.nh
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Country Health ProfilesFree
- Vaccination FinderFree
- Malaria Advice MapFree
- Travel ChecklistsFree
- Outbreak AlertsFree
Services it tells AI about
- Destination Risk AssessmentFree
- Vaccination GuidanceFree
- Disease Prevention AdviceFree
- Special Needs Travel HealthFree
- Post-Travel Health SupportFree
Competitors it names
Audience it targets
Travelers, Families, Business Professionals · 18-65 · Global
Company type
Public
fitfortravel.nhs.uk Organic Keywords
Google lists fitfortravel.nhs.uk for about 106 keywords, which together bring an estimated 37 organic visits a month.
Ranking keywords
106
Found in Google for this domain
Visits they bring
37
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fitfortravel.nhs.uk SEO Audit
The latest technical audit of fitfortravel.nhs.uk scored 89 out of 100 overall. Accessibility is its weakest area at 76, while performance scores highest at 96. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalAdd a Meta Description
- HighImplement H1 Tags
- HighOptimize Images with Alt Text
- MediumEnhance Accessibility Features
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fitfortravel.nhs.uk Competitors and Alternatives
Fit for Travel's company profile names https://www.nhs.uk, https://www.cdc.gov/travel and https://www.travelhealthpro.org.uk as competitors. Its own llms.txt adds https://www.who.int and https://www.healthline.com. Outside its market, the domains ranked closest to it in our worldwide ranking are indiansexbar.mobi, free-telegram.link, aldi.cx and tapsbath.com.
fitfortravel.nhs.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fitfortravel.nhs.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fitfortravel.nhs.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fitfortravel.nhs.uk
Neighbours of #173,167 in our worldwide ranking — each with its own report.
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